MTG is a diversified TV operator with businesses in pay-TV, free-TV, and digital media. It generates revenue from advertising (44%) and subscriptions (47%). MTG operates across the Nordic region, emerging markets, and globally via content distribution. It has a strong content business and focus on digital platforms and expansion into new geographies. MTG has a successful track record of growth and aims to continue creating long term value through its content, digital, and geographic expansion strategies.

1. MTG SEP 2014 SHAPING THE FUTURE OF ENTERTAINMENT

2. REVENUE SPLIT BY TYPE (2013)
REVENUE SPLIT BY SEGMENT (2013)
28%
41%
31%
Emerging Markets
Pay-TV Nordic
Free-TV Scandinavia
44%
47%
9%
Advertising
Subscription
Other
MTG IN BRIEF AN INTEGRATED AND DIVERSIFIED TV OPERATOR…
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…WITH A STRONG CONTENT ARM AND A DIGITAL FOCUS. IN 131 COUNTRIES & REACH >150M PEOPLE

3. A UNIQUE PLATFORM
A SUCCESSFUL TRACK RECORD (10Y)
A BRIGHT FUTURE
THE STORY A UNIQUE BUSINESS MODEL WITH A BRIGHT FUTURE
11% SALES CAGR 14% EBIT CAGR 27% ROCE (AVE.) 11% TSR CAGR
INTEGRATED & DIVERSIFIED PLATFORM AGNOSTIC DECENTRALIZED
CONTENT RICH AT THE FOREFRONT OF INNOVATION & TECHNOLOGY STRONG CASH FLOW & BALANCE SHEET
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4. COST FOCUS & OPERATIONAL EXCELLENCE
GROWTH + VALUE CREATION
CONTENT
DIGITAL
GEO EXPANSION
LONG TERM VALUE CREATION BASED ON CLEAR GROWTH STRATEGY
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5. CONTENT REMAINS KING AND WE ARE THE BIGGEST BUYER IN TOWN
879,470
481,800
394,200
297,840
236,520
210,240
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
MTG
RTL
Bonnier
Mediaset
CME
Pro7
TOTAL NUMBER OF BROADCAST HOURS (2013)
SOURCE: MTG Research
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6. LONG TERM PARTNERSHIPS WITH RELEVANT CONTENT PROVIDERS
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7. •Extended catch-up and preview on AVOD
•Longer license period for series on SVOD
•All devices allowed for distribution
•Temporary download for SVOD
•Increased runs on FTV features
•Conversion rights to allocate content best
•Spend allocation for platform of choice
•No extra costs on library films
•Volume discounts and fee removals
•Decrease on year-on-year escalation
THE NEW MODEL DRIVING UTILIZATION & MONETIZATION
INCREASED CONTENT UTILIZATION
CONTENT ACQUISITIONS FLEXIBILITY
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8. Season 1-8 Available
24: LIVE ANOTHER DAY CROSS-COLLABORATION
Season 9 US Premiere
Exclusive Premiere
24 hour promotion
Premiere on Free-TV
Available on Catch-up
1 Month Before US Premiere
US Premiere
1 Day after US Premiere
1 Day Before Free-TV Premiere
1 Week after US Premiere
1 Day after
Free-TV Premiere
Premiere on 6 May attracted record number of daily users for an acquired series – more than 2x number of users for any other acquired series ever!
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9. 9
A SCALE CONTENT PLAYER
-
#1 IN THE NORDICS
WITH AN EXPANDING EMERGING MARKETS FOOTPRINT
& GLOBAL DISTRIBUTION CAPABILITY
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10. WE ARE WELL POSITIONED AS WE HAVE THE CONTENT YOU LOVE
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11. WE ARE WELL POSITIONED AS WE HAVE THE TV YOU LOVE
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12. WE ARE WELL POSITIONED AS WE HAVE THE SPORTS YOU LOVE
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13. WE ARE WELL POSITIONED AS WE HAVE THE GAMES YOU LOVE
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14. LARGEST SHAREHOLDER IN CTC MEDIA (38%)
RUSSIA’S LEADING INDEPENDENT MEDIA COMPANY WITH A 15% CSOV
10 MILLION MONTHLY UNIQUE DIGITAL USERS
HIGH GROWTH COMPANY WITH 2013 REVENUES OF USD 832M & 33% ADJUSTED OIBDA MARGIN
NET CASH POSITION WITH A 50% PAY- OUT RATIO
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15. TRACE is an international youth media brand with urban music & sports celebrity focus 15 successful pay-TV and digital platforms launched since 2003
Now available in 131 countries including all 55 African countries
TRACE SIGNIFICANTLY INCREASES PRESENCE IN AFRICA
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16. ESTABLISHED TRACK RECORD – PROFITABLE GROWTH AND GOOD TSR
INTEGRATED, DIVERSIFIED & PLATFORM AGNOSTIC – A PROVEN CONCEPT
CLEAR STRATEGIC DIRECTION – KNOW WHERE TO PLAY & HOW TO WIN
CONTENT RICH IN A WORLD WITH RISING VIDEO CONSUMPTION
STRONG BALANCE SHEET AND LONG TERM OWNERS
STILL CHALLENGES AHEAD BUT HAVE MADE SIGNIFICANT INVESTMENTS TO FUTURE PROOF OUR BUSINESS
SUMMARY
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17. MTG SEP 2014
SHAPING THE FUTURE OF ENTERTAINMENT