The document discusses Cornetto's viral marketing campaign for Q3 2007. It explains that a viral campaign uses social networking tools to spread marketing messages through word-of-mouth. The target audience for Cornetto is 17-24 year old urban males and females who are college students interested in gossip, movies, music and celebrities. A successful viral campaign needs entertaining content that is unique, intellectually stimulating, sensational or suspenseful. It also requires seeding the content through credible channels and integrating across multiple media to sustain impact over the long run.

1. Cornetto Viral Campaign – Q3 2007

6. The Rest of the Content is Confidential Until Campaign Launch