The document outlines plans to establish local and ASEAN bases for a new product. For the local base in Indonesia, it discusses establishing partnerships with distributors, providing worker training, and conducting marketing activities. It also describes plans to source local suppliers and focus on rural areas in the Philippines as part of building an ASEAN base for the product over the next 3-5 years.

1. Local Base
q Malang: Agressive marketing through university-supported
networking activities
q Java: Source for local partner to distribute the product
q Indonesia: Patent;and establish demand for the product
through consumer awareness activities
ASEAN Base
q Source for local partners and establish hub
q Adjust the function of the product as relevant to the
country and need
Local Base
q Establish partnership with local dealers /distributors (10
distributors per area; 2 units per day)
q Source for professional workers or provide for formal training to
increase quality work and output (est. 3-5)
q Promote product via design-making competition and other cost-
eficient marketing activities (one a year)
q Apply and establish patent for the product
ASEAN Base (est. 3-5 years from now)
q Source for local supplier and distributor (one exclusive)
q Concentrate on rural provinces for the product (i.e. Quezon,
Cagayan, Bataan)
q Establish partners in design of local/cultural symbols/motiff
q Establish online business for the product to address logistics
matters
Timeline Goal Activity Unique resource needed
Dec 2014-May
2015
I) Establish
partnership
(10 distributors in
Malang)
• Collection of
information about the
most potencial
distributors in each
area.
Need information about the
ability to sell the product
II) Getting the
professional worker
for the Antenna
• Searching potencial
worker
• Interviewing the
worker
Need professional workers:
• 1 for cutting the metal material
• 1 for work the wood
• 1 for antenna designer
• 1 for assembly
• 1 for quality control
III) Held a design
making competition
by first semester of
2015 in Brawijaya
University
• Make a antenna’s
design competition to
Brawijaya students
• Special price for the winner
Timeline Goal Activity Unique resource needed
June 2015 –
December 2016
I) Establish
partnership
(3 distributor in
Philippine by the end
of 2016)
• Collection of
information about the
most potential
distributors in each
area in Phillippines.
Support information from de La
Salle University of Philippines
II) Establish online
business and
marketing
• Build a website and
online store
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