This document evaluates different items for determining the attractiveness and corporate suitability of an industry or market. It rates items like market size and growth, competition, risk dispersion, and feasibility of industry restructuring on a scale of 1 to 10 to determine overall attractiveness, which scored 34 out of 60. It also rates items like capital strength, marketing and production ability, technology, procurement, and management support on a scale of 1 to 10 to determine overall corporate suitability, which scored 33 out of 60. A chart is then shown to map attractiveness against corporate suitability.