Corné Hoogendoorn is the manager of online marketing at Corendon, a Dutch travel company serving over 500,000 passengers annually. He discusses trends impacting digital marketing, such as personalized and relevant offers across devices. Corendon faces challenges in identifying customer needs with few transactions and high online advertising costs. To address this, Corendon implemented a solution using customer and product data to generate individualized recommendations across marketing channels. This resulted in a 98% drop in unsubscribers, 151% increase in email click-through rates, and 54% higher email conversion. Customers also received more relevant vacation suggestions with fewer irrelevant messages. Corendon's next step is expanding this multi-channel personalization approach.