Power of multichannel marketing


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Power of multichannel marketing

  1. 1. The Power of Multichannel Marketing
  2. 2. Smart phones In just ONE DAY, you will have been exposed to 5,980 marketing messages across various media types and multiple channels Traditional mail Interactive messaging
  3. 3. However, only 52 messages will get noticed... ...and only 4 will register.
  4. 4. ONLY 4!
  5. 5. The rules and channels of communication have changed! Bottom line ...
  6. 6. That's where we can help... It's time for Multichannel Marketing
  7. 7. Multichannel Marketing <ul><li>Multichannel Marketing is the ability to drive marketing messages through one or more channels, such as: </li></ul><ul><li>Mobile Phone : Voice and text messaging </li></ul><ul><li>Email : Personal and business </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Online membership forums : LinkedIn, special interests </li></ul><ul><li>Traditional mail </li></ul>
  8. 8. Multichannel Marketing makes it possible to: <ul><li>Improve response rates </li></ul><ul><li>Gather valuable customer data </li></ul><ul><li>Generate leads </li></ul><ul><li>Provides sales with key follow-up information </li></ul><ul><li>Provide timely,relevant services to customers </li></ul><ul><li>Deepen the customer relationship </li></ul>
  9. 9. Anatomy of Multichannel Marketing Multichannel Marketing Engine Your customer data Your content Print Email PURL/QR Code Smart phone Landing page Social Media YOUR AUDIENCE CONVERT LEADS INTO SALES REVENUE CUSTOMER FEEDBACK Customer Acquisition Customer Retention Increased Sales MEASURE ROI
  10. 10. Multichannel Marketing in action Key Strategy : Implement a simple Multichannel campaign using direct mail, personalized URLs, and QR Codes. Key Objective : Marketing team at a Chicago University was looking to increase student enrollment beyond Illinois residents.
  11. 11. Direct mail postcard Personalized message Demographic appropriate image PURL
  12. 12. Direct mail postcard - back side Personalized message Demographic appropriate image(s) PURL and QR Code
  13. 13. Landing page: Directed from PURL or QR Code Personalized message Register for campus visit Survey for more information
  14. 14. Profile page: Directed from Welcome page Capture contact information
  15. 15. Thank you page: Directed from Profile page Confirm college visit
  16. 16. <ul><li>Multichannel Marketing campaigns are delivering the results you're looking for. </li></ul><ul><li>With just a few changes the results can be big: </li></ul>A typical direct mail campaign 1-2% RESPONSE RATE Campaigns with personalization ADD AN ADDITIONAL 10-15% RESPONSE RATE Campaigns with PURLs ADD AN ADDITIONAL 5-7% RESONSE RATE Conversions using PURLs 30-40% CONVERSION RATE
  17. 17. <ul><li>Multichannel Marketing campaigns are delivering the results you're looking for. </li></ul><ul><li>With just a few changes the results can be big: </li></ul>Look at what else is going up: Increased customer loyalty Increased customer data collection Increased customer tracking Increased customer reach-ability
  18. 18. Are you ready to COMPETE? Are you ready to GET NOTICED? Are you ready to SUCCEED?
  19. 19. WE CAN HELP!