The document outlines a marketing plan for Canadian Oak, a company that produces oak barrels from 100% Canadian materials for Niagara region wineries. It identifies the target market as larger wineries able to test new products. The plan's objectives are to sell most barrels to exposed wineries and gain new clients. Tactics include direct mail, meet and greets, sales meetings, and a PR event to showcase Canadian Oak's benefits and quality wines. The goal is for Canadian Oak to be on every winery purchase order form.

1. Canadian Oak 100% Canadian Marketing Team: Jemil Muxlow, Lisa Busch, YuChen, Cassidy Fenton

2. Section 1 Marketing Plan

4. Product and Competitive Analysis

6. There are few wineries in the world who can claim that their product is made by utilizing 100% local materials… Niagara Region wineries now have that very opportunity to join this elite and very small list of regions

7. SWOT Analysis

10. Marketing Objectives Target Market Objectives

11. By Segment Region Total Wineries Wineries With Wineries Without N-O-T-L, Virgil, St. Catharines 31 17 14 Beamsville, Vineland, Jordan, Grimsby, Winona 31 18 13

14. Marketing Tactics

21. $75

24. Follow-up Calls $200 LABOUR MILEAGE HOTELS FOOD

27. PR Plan $1,000 Negotiable Appetizers Wine Collateral Building/Tent Rental

29. Website Link to website