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ベトナム人への「クールジャパン」調査。ベトナム人が興味のある日本文化や食べた事のある日本食、日本人のイメージってどういったものでしょうか?
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株式会社種村建設_新卒向け会社紹介資料_____________________
《ビルコム株式会社》エンジニア向け会社紹介資料.pptx
《ビルコム株式会社》エンジニア向け会社紹介資料.pptx
最先端の勝ち筋 を常に考えてきた SAKIYOMIだからできる 全く新しい運用代行 Instagram総合支援
最先端の勝ち筋 を常に考えてきた SAKIYOMIだからできる 全く新しい運用代行 Instagram総合支援
The AI service "MMOL Pot (MMOT)" by MMOL Holdings
The AI service "MMOL Pot (MMOT)" by MMOL Holdings
【株式会社ゆめみ】 会社紹介 & 実績資料 ≫≫Saleshub_企業様向け≪≪
【株式会社ゆめみ】 会社紹介 & 実績資料 ≫≫Saleshub_企業様向け≪≪
株式会社メンバーズ社内報MEMBUZZ(メンバズ)2024年4・5月合併号(♯168,169)
株式会社メンバーズ社内報MEMBUZZ(メンバズ)2024年4・5月合併号(♯168,169)
【スポンサープラン】Marketing Native Fes 2024summer
【スポンサープラン】Marketing Native Fes 2024summer
HRMOS-saiyo_overview_material_powred_by_bizreach
HRMOS-saiyo_overview_material_powred_by_bizreach
Cool japan among vietnamese jp
1.
ベトナム人「クールジャパン」調査 - テクノロジー・日本食に強い関心
2.
サーベイ調査 • ベトナム人「クールジャパン」調査
• 10月4日〜6日実施 • 18歳以上のベトナム人500人に調査
3.
サマリー • 日本文化は韓国・US等の文化と比較してもベトナム人の間で遥か
に関心が高い • 特に興味の高い分野は「テクノロジー」と「日本食」。ともに80%以 上の関心を獲得 • 日本食に関しては寿司が98%の認知度と断トツ。うどん・ラーメン 等の次に知名度が高い分野と比較しも2倍以上の知名度 • 日本アニメ・漫画も高い認知度。特に「コナン」や「ドラえもん」等の 認知度が高い • ファッションに関しては、韓国を連想する人が日本よりも多い • 日本人は「勤勉」「知性がある」とのイメージ
4.
あなたが関心のある文化はどれですか? 12% 27%
25% 23% 58% 9% 21% 24% 38% 23% 14% 23% 22% 14% 6% 21% 22% 20% 7% 15% 44% 6% 6% 7% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 日本 韓国 アメリカ ヨーロッパ 中国 大変関心がある関心があるどちらでもない あまり関心がない全く関心がない 日本文化は韓国・アメリカ等と比較しても関心が高い
5.
関心のある日本文化は? 23% 18%
17% 16% 40% 34% 32% 64% 62% 21% 19% 25% 21% 30% 25% 29% 18% 19% 21% 24% 18% 23% 14% 11% 10% 4% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% テクノロジー 日本食 旅行 アニメ・漫画 伝統芸能 ゲーム 文学 芸能 ファッション 大変関心がある関心があるどちらでもないあまり関心がない関心がない テクノロジーと日本食が関心の高い分野。続くのが旅行、アニ メ・漫画の分野
6.
関心のある日本文化は?(性別別) 39% 32%
28% 18% 18% 16% 37% 65% 59% 18% 23% 20% 男性女性 25% 22% 20% 31% 18% 18% 23% 18% 21% 11% 15% 21% 9% 4% 8% 25% 18% 9% 15% 21% 33% 30% 23% 9% 4% 5% 8% 8% 10% 8% 17% 8% 14% 0% 20% 40% 60% 80% 100% テクノロジー 日本食 旅行 アニメ・漫画 伝統芸能 ゲーム 芸能 ファッション 文学 大変関心がある関心があるどちらでもない あまり関心がない関心がない 27% 13% 13% 13% 33% 23% 45% 64% 70% 25% 32% 27% 22% 22% 32% 40% 19% 4% 21% 29% 26% 18% 21% 13% 13% 11% 4% 6% 28% 14% 24% 26% 30% 21% 1% 3% 3% 6% 3% 5% 9% 9% 13% 6% 13% 0% 20% 40% 60% 80% 100% テクノロジー 日本食 旅行 アニメ・漫画 伝統芸能 ゲーム 芸能 ファッション 文学 大変関心がある関心があるどちらでもない あまり関心がない関心がない 女性は日本食・旅行に関しての関心が高く、男性はアニメ/漫画、ゲームの 関心が高い
7.
知っている日本食は? 33% 26%
24% 22% 20% 20% 18% 17% 17% 28% 72% 40% 41% 46% 42% 44% 41% 47% 41% 58% 43% 26% 36% 25% 32% 39% 38% 38% 42% 36% 17% 29% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 寿司 うどん ラーメン 刺身 おにぎり 天ぷら たこ焼き しゃぶしゃぶ おでん お好み焼き すき焼き 食べた事がある食べた事はないが知っている知らない 98%のベトナム人が寿司を認知、72%が食べた経験があると回答
8.
90% 80% 70%
60% 50% 40% 30% 20% 10% 0% 知っている日本食は?(性別別) 80% 70% 60% 50% 40% 30% 20% 10% 0% 食べた事がある(男性) 食べた事がある(女性) 食べた事はないが知っている(男性) 食べた事はないが知っている(女性) 女性は寿司・うどん・刺身に関して男性より「食べた事のある」 率が高い
9.
興味のある日本料理は? 23% 22%
22% 21% 21% 18% 18% 17% 16% 15% 66% 12% 20% 15% 18% 17% 16% 16% 17% 15% 31% 14% 18% 17% 18% 19% 18% 25% 21% 16% 21% 18% 8% 14% 17% 14% 14% 13% 13% 15% 14% 15% 6% 4% 10% 11% 14% 16% 7% 7% 10% 6% 10% 6% 2% 16% 20% 18% 18% 23% 23% 23% 21% 22% 21% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 寿司 刺身 うどん ラーメン 天ぷら おにぎり お好み焼き たこ焼き すき焼き しゃぶしゃぶ おでん 大変関心がある関心があるどちらでもないあまり関心がない関心がない知らない 寿司は他の日本食と比べても関心が高い
10.
日本食のイメージは? 8% 27%
22% 38% 35% 50% 48% 64% 13% 27% 32% 40% 31% 28% 29% 20% 22% 14% 9% 14% 12% 8% 7% 5% 18% 28% 12% 11% 13% 19% 18% 8% 40% 3% 2% 4% 3% 4% 3% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 健康 安全 美味しい 豪華 見た目が奇麗 流行っている 高い 化学調味料が多い その通りだと思うややそう思うどちらでもないあまりそう思わない全く思わない 日本食は「健康」「安全」のイメージが強い
11.
どの国の料理が好きですか? 2.2 4.0
3.3 5.1 4.7 5.5 4.2 6.9 8 7 6 5 4 3 2 1 0 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank 6 Rank 7 Rank 8 平均
12.
知っている漫画のキャラクターは? 21% 38%
33% 44% 79% 76% 97% 94% 90% 88% 51% 45% 45% 40% 17% 16% 7% 8% 2% 1% 4% 17% 22% 28% 17% 1% 2% 4% 4% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 名探偵コナン ドラえもん ドラゴンボール ポケットモンスター Naruto ワンピース FAIRY TAIL デスノート ブリーチ 新世紀エヴァンゲリオン はいいいえ分からない 名探偵コナン、ドラえもんなどのTVで放映されているものの認 知が高い
13.
アニメ・漫画の情報はどこから入手しますか? 86% 49%
43% 42% 35% 26% 3% 81% 46% 40% 33% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% その他 雑誌 友人 テレビ Facebook インターネット 女性 男性 インターネットが漫画・アニメの主要情報ソース
14.
どの国がファッション性が高いと感じますか? 31% 45%
17% 8% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 日本韓国アメリカベトナム 韓国がファッション性の高い国として認知
15.
どの国がファッション性が高いと感じますか?(性別別) 34% 40%
17% 9% 21% 56% 17% 5% 60% 50% 40% 30% 20% 10% 0% 日本韓国米国ベトナム 男性 女性 特に女性はファッション=韓国のイメージが強い
16.
“Kawaii”という言葉を知っていますか?? わからない, 13.80%
いいえ, 30.70% はい, 55.50% 半分以上が“Kawaii”を認知
17.
日本人のイメージは? 8% 8%
6% 6% 6% 6% 23% 20% 19% 61% 57% 56% 50% 50% 49% 60% 73% 71% 9% 7% 11% 9% 8% 8% 22% 20% 27% 27% 27% 27% 20% 23% 26% 24% 16% 23% 15% 16% 19% 11% 15% 14% 19% 27% 30% 8% 9% 10% 10% 14% 14% 9% 5% 3% 3% 16% 14% 21% 21% 14% 18% 17% 25% 5% 2% 2% 6% 6% 6% 5% 9% 18% 7% 8% 2% 51% 55% 58% 45% 44% 60% 25% 3% 3% 5% 4% 2% 2% 3% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 知性がある 勤勉 礼儀正しい 賢い 効率が良い 創造性がある 大人しい 親切 信頼がおける お洒落 ユーモアがある 細かい 神経質 非効率 騒がしい おしゃべり ずる賢い 信頼がおけない その通りだと思うややそう思うどちらでもないあまりそう思わない全く思わない 「知性がある」「勤勉」が日本人のイメージとして強い
18.
日本人のイメージは?(性別別) 女性は日本人に対してのイメージがよい良い
19.
<参照> 日本観光の印象について 日本観光の経験のある2人のベトナム人にインタビューを行いました。(インタ
ビューはQ&Meのチャットサーベイを使って実施しています)。
20.
日本観光経験者へのインタビュー(1) • 20代男性
• 月収:5M VND – 7M VND (25000円〜35000円程度) • 日本には2度訪問 • 最近の滞在は2013年、6人の友達・兄弟と • ツアー料金は39M VND (145000円)と滞在中に20M VND (100000円)、合計で59M VND (245000円)を支出。 家族がツアー料金を支払 • サイゴンツーリストを利用 • 大阪・神戸・京都・名古屋・富士山・東京を6日間で訪問 • 日本の食事、伝統芸能に関心 • 寿司・タコライス・鍋に興味 • 日本人が親切でフレンドリーだった点に感謝(1度鞄を 訪問先に置いてきてしまった際に届けてくれた) • 招き猫、おみくじ、食器をお土産に購入 • 日本の好きな点:人が親切でフレンドリーながら、しつけ が良い。伝統芸能や美しい景色、食事も素晴らしい • 日本の困った点:言葉、物価、WIFI環境
21.
日本観光経験者へのインタビュー(2) • 30代前半女性
• 月収は8M VND (40000円)、夫婦での収入は15M-20M VND (75000円〜100000円) • ホーチミンに一戸建てを所有。夫と2歳の子供と3人暮らし • タイ・シンガポール、カンボジア等に訪問経験あり • 日本には社員旅行(合計80名)で7日間訪問 • Da Viet Travelを利用 • ツアー料金以外では15M-20MVND (75000円〜100000円)を 支出 • お土産としてファッション(ジャケット、スカーフ、靴、化粧 品)、お菓子を購入 • 巻き寿司、シーフードの天ぷらがお気に入り • 日本の好きな点:ホスピタリティ、モダンと伝統が混在してい る点、日本のコメディ • 日本の困った点:言語、WIFI
22.
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