Content Marketing World Learnings

CONTENT MARKETING
CONTENT MARKETING INSTITUTE
IS A MARKETING TECHNIQUE OF CREATING AND
DISTRIBUTING VALUABLE, RELEVANT AND
CONSISTENT CONTENT TO ATTRACT AND
ACQUIRE A CLEARLY DEFINED AUDIENCE - WITH
THE OBJECTIVE OF DRIVING PROFITABLE
CUSTOMER ACTION.

HY IS CONTENT MARKETING RELEVANT?
SOCIAL
MEDIA IS
PART OF
DIGITAL
MARKETING
WE ARE THE
MOST
ACTIVE
CONTENT
CREATORS
IN THE
WORLD
SOCIAL
MEDIA
EFFORTS ARE
PROFITABLE
AND
MEASURABLE

QUEENS
AND KINGS
OF DIGITAL
MARKETING

Y WE RULE THE DIGITAL MARKETING KINGDOM?
SHARED
MEDIA
(NEEDS
CONTENT)
OWNED MEDIA
(NEEDS CONTENT)
PAID MEDIA
(DEFINETELY
NEEDS CONTENT)
360°

PAID MEDIA
OWNED
MEDIA
SHARED
MEDIA

WE WORK
HARDER
THAN
CARMEN
SALINAS(WE ARE EVERYWHERE)

E ARE THE MOST ACTIVE CONTENT CREATORS
CONTENT
MARKETING ADVERTISEMENTSM
THE BEST OF
BOTH WORLDS

RYBODY LOVES CONTENT
EVERYBODY LOVES CONTENT
EVERYBODY LOVES CONT
+100 POSTS
A DAY
+2,500
POSTS
A MONTH
30,000
PIECES OF
CONTENT
A YEAR
WEB SITE BLOGS FACEBOOK TWITTER INSTAGRAMPINTEREST
Darwin Zone’s average content creation

WRITE IT DOWN
JOSÉ CORTÉS
IF WE ARE THE ONES WHO WORK HARDER IN
CONTENT MARKETING, IF WE ARE THE
BEYONCÉS AND CARMENCITAS OF CONTENT
MARKETING, WE SHOULD, OR ACTUALLY, WE
MUST BE THE BEST ONES AT DOING IT. NO
EXCUSES.

HOW DO WE
BECOME THE
FRANK
UNDERWOOD
OF CONTENT
MARKETING?

ARKETERS MAIN CONCERN
JOE PULLIZZI
AROUND 38% OF CONTENT MARKETERS
AROUND THE WORLD, DO NOT KNOW IF THEIR
CONTENT IS EFFECTIVE OR IF THEY ARE DOING
IT RIGHT. THIS IS THEIR MAIN CONCERN.

GREAT CONTENT MARKETER DESK
HAS A
STRATEG
Y, A
PLAN
HE WROTE IT
DOWN,
FOLLOWED IT
AND IS
CONSTANTLY
REVIEWING IT
PUBLISH
ES
DAILY
NO LONGER
CREATING
CAMPAINGS,
INSTEAD HE IS
WORKING ON
COMMITMENTS
HE IS CREATING
CONTENT FOR
JUST ONE
PERSON, NOT
FOR THE MASS

HE IS CONVERTING
EVERY SINGLE PIECE
OF CONTENT INTO A
STORY

TELLING STORIES IS ACTUALLY MORE EFFECTIVE THAN
SHARING BENEFITS OR TECHNICAL DETAILS WHEN
SELLING A PRODUCT. ITS NOT ROCKET SCIENCE, WHO
DOESN’T LOVE A GOOD STORY?
BY CHANGING A SIMPLE STATEMENT (THROUGH A STORY),
YOU COULD CHANGE THE WAY YOUR PRODUCT IS
PERCEIVED AND CONSUMED.
STORYTELLING

STEPS TO
BECOME
THE WALT
DISNEY OF
CONTENT
MARKETING

THOSE WHO TELL THE STORIES, RULE THE WORLD.
NEVER FORGET
INDIAN PROVERB

GREAT STORYTELLERS
BUILD
SUSPENSE
FOSTER
ASPIRATION
HARNESS
EMOTION
DRIVE
EMPATHY

WRITE EVERY SINGLE DAY. WRITING SHOULD BE ON YOUR JOB
DESCRIPTION.
FOCUS ON EMPATHY AND EXPERIENCES, ON RELEVANT AND
INSPIRED STORIES.
WRITE WITH A STRONG, UNFORGETTABLE VOICE.
THINK OF ONE PERSON, NO PERSONAS OR SEGMENTS.
MAKE THE CUSTOMER THE HERO OF YOUR STORY.
BECOME A STUDENT OF YOUR FAVORITE STORYTELLERS.
REMEMBER: WHEN YOU HARNESS EMOTIONS, YOU LEAD TO ACTIONS.

ACTIONS MAKE
CONTENT MARKETING
(SOCIAL MEDIA)
PROFITABLE AND
MEASURABLE

D ACCORDING TO KEVIN SPACEY
VIDEO

Content Marketing World Learnings

Content Marketing World Learnings

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