Presentation at the CSU Research update during the 2010 ProGreen EXPO held in Denver, CO on 12 February 2010.
This presentation summarizes the results from the 2009 Poinsettia Cultivar Evaluation held on the campus at Colorado State University.
Presentation at the CSU Research update during the 2010 ProGreen EXPO held in Denver, CO on 12 February 2010.
This presentation summarizes the results from the 2009 Poinsettia Cultivar Evaluation held on the campus at Colorado State University.
This is a slide used at PeaTIX Live vol. 3
http://www.orinoco.jp/2011/11/126peatix-live-vol3.html
・「ソーシャルグッド」という新しい潮流とは
・海外におけるカンファレンス・イベントがどのようにして「ソーシャルグッド」ムーブメントを推進しているか。
On this day, worldwide, events are being arganised that are focussing on positive ways to recycle waste. We are situated in the Netherlands, so for example: In Utrecht we will do an attempt to improve a Guinness World Record by creating the largest artwork made from recycled materials. There are also events in India, Finland, South Africa and several cities in the Netherlands where speakers and local entrepreneurs get a stage to show what they do in terms of recycling and cradle 2cradle.
The 'We Beat The Mountain Day Foundation' has the goal to raise awareness around the value of waste. We do this by organizing the first edition of The Mountain Beat The Mountain Day on May 20, 2011.
On this day, worldwide, events are being arganised that are focussing on positive ways to recycle waste. We are situated in the Netherlands, so for example: In Utrecht we will do an attempt to improve a Guinness World Record by creating the largest artwork made from recycled materials. There are also events in India, Finland, South Africa and several cities in the Netherlands where speakers and local entrepreneurs get a stage to show what they do in terms of recycling and cradle 2cradle.
This is a slide used at PeaTIX Live vol. 3
http://www.orinoco.jp/2011/11/126peatix-live-vol3.html
・「ソーシャルグッド」という新しい潮流とは
・海外におけるカンファレンス・イベントがどのようにして「ソーシャルグッド」ムーブメントを推進しているか。
On this day, worldwide, events are being arganised that are focussing on positive ways to recycle waste. We are situated in the Netherlands, so for example: In Utrecht we will do an attempt to improve a Guinness World Record by creating the largest artwork made from recycled materials. There are also events in India, Finland, South Africa and several cities in the Netherlands where speakers and local entrepreneurs get a stage to show what they do in terms of recycling and cradle 2cradle.
The 'We Beat The Mountain Day Foundation' has the goal to raise awareness around the value of waste. We do this by organizing the first edition of The Mountain Beat The Mountain Day on May 20, 2011.
On this day, worldwide, events are being arganised that are focussing on positive ways to recycle waste. We are situated in the Netherlands, so for example: In Utrecht we will do an attempt to improve a Guinness World Record by creating the largest artwork made from recycled materials. There are also events in India, Finland, South Africa and several cities in the Netherlands where speakers and local entrepreneurs get a stage to show what they do in terms of recycling and cradle 2cradle.
4. CONTENT MARKETING
CONTENT MARKETING INSTITUTE
IS A MARKETING TECHNIQUE OF CREATING AND
DISTRIBUTING VALUABLE, RELEVANT AND
CONSISTENT CONTENT TO ATTRACT AND
ACQUIRE A CLEARLY DEFINED AUDIENCE - WITH
THE OBJECTIVE OF DRIVING PROFITABLE
CUSTOMER ACTION.
5. HY IS CONTENT MARKETING RELEVANT?
SOCIAL
MEDIA IS
PART OF
DIGITAL
MARKETING
WE ARE THE
MOST
ACTIVE
CONTENT
CREATORS
IN THE
WORLD
SOCIAL
MEDIA
EFFORTS ARE
PROFITABLE
AND
MEASURABLE
12. WRITE IT DOWN
JOSÉ CORTÉS
IF WE ARE THE ONES WHO WORK HARDER IN
CONTENT MARKETING, IF WE ARE THE
BEYONCÉS AND CARMENCITAS OF CONTENT
MARKETING, WE SHOULD, OR ACTUALLY, WE
MUST BE THE BEST ONES AT DOING IT. NO
EXCUSES.
14. ARKETERS MAIN CONCERN
JOE PULLIZZI
AROUND 38% OF CONTENT MARKETERS
AROUND THE WORLD, DO NOT KNOW IF THEIR
CONTENT IS EFFECTIVE OR IF THEY ARE DOING
IT RIGHT. THIS IS THEIR MAIN CONCERN.
15. GREAT CONTENT MARKETER DESK
HAS A
STRATEG
Y, A
PLAN
HE WROTE IT
DOWN,
FOLLOWED IT
AND IS
CONSTANTLY
REVIEWING IT
PUBLISH
ES
DAILY
NO LONGER
CREATING
CAMPAINGS,
INSTEAD HE IS
WORKING ON
COMMITMENTS
HE IS CREATING
CONTENT FOR
JUST ONE
PERSON, NOT
FOR THE MASS
17. TELLING STORIES IS ACTUALLY MORE EFFECTIVE THAN
SHARING BENEFITS OR TECHNICAL DETAILS WHEN
SELLING A PRODUCT. ITS NOT ROCKET SCIENCE, WHO
DOESN’T LOVE A GOOD STORY?
BY CHANGING A SIMPLE STATEMENT (THROUGH A STORY),
YOU COULD CHANGE THE WAY YOUR PRODUCT IS
PERCEIVED AND CONSUMED.
STORYTELLING
21. WRITE EVERY SINGLE DAY. WRITING SHOULD BE ON YOUR JOB
DESCRIPTION.
FOCUS ON EMPATHY AND EXPERIENCES, ON RELEVANT AND
INSPIRED STORIES.
WRITE WITH A STRONG, UNFORGETTABLE VOICE.
THINK OF ONE PERSON, NO PERSONAS OR SEGMENTS.
MAKE THE CUSTOMER THE HERO OF YOUR STORY.
BECOME A STUDENT OF YOUR FAVORITE STORYTELLERS.
REMEMBER: WHEN YOU HARNESS EMOTIONS, YOU LEAD TO ACTIONS.