Cooey is an end to end family health monitoring IoT platform that intends to collect, store, analyze and provide insights related to patients' vital signs. They target chronic patients and antenatal care. They offer devices which logs and shares medical data for them to analyse.

1. 3rd Platform for
Chronic Health Care
with Connected Devices
Simple . Relevant . Connected

2. Manu Madhusudanan-Head Business Dev and Product(CEO)
Technology leader with over 14 years of senior management. Architected &
developed Ad management system for Yahoo & Microsoft . Built engineering team
of NowFloats.
Team
Prabhakaran T P- Head Operations(COO)
A tenacious professional with more than 20 years of experience in Heath Care IT,
understanding of the complex global healthcare industry. Was CEO of Pradot
Technologies and Chairman of GroupOne Health

3. Single platform for personalized and
simplified health management for
chronic patients
Patients with recurring needs.
Lack of medical adherence by
chronic patients and availability of
recurring services conveniently
What? Who?
Simple and easily accessible health
vitals recording
Use technology/innovation to
personalize experience
Provide interface to address
recurring needs using insights
Start with passive remote monitoring
of health
How?
First choice mobile platform for
chronic patients
100+ million downloads
Active engagement of more than 3
times a week/patient
Fulfill 80% of their recurring needs
Goals

4. Cooey WorkFlow
Hyper Local Targeting
Single Window for Chronic Health Management
Simple, Relevant and Connected
Analysis

5. Channel Strategy Offering Traction
B2C
• App User
• NR Group –US and
Dubai
• Campaign in Apartments
Make Chronic Patients to
input by providing a
single interface for keep
digital health data and
connectivity to recurring
service needs. Devices can
enhance the user
experience.
• Onboard using Mobile
App and Engage using
platform services
(Pharma, Lab,
Recommendations)
• 20000 App downloads
• 25000+ Profiles
• 1.5 lakhs in revenue
• NRI Campaign
• Tie up with diabetic
chains etc
Go to Market
• Planning to launch B2BC March 2016
• Planning for Corporates around Jan 2016
• Revenue from Devices –Short Term
• Transactions from service leads generated –Long Term
Revenue Model

6. Mobile Application
Cooey Interface

7. Traction
• 35K Downloads(Current focus India and Middle East)
• 100k health data generated
• Top 25 app in 6 countries
• DAU -766, MAU 14.5K
Country Rank in Play Store
Pakistan 9
Bangladesh 11
Nigeria 12
UAE 13
India 23
Saudi Arabia 25

8. Website : http://cooey.co.in
Manu M. R : manu@cooey.co.in
Prabhakaran Tp : prabhakaran@cooey.co.in
We are also part of
Media
Thank You

9. Appendix
❖ Problem vs Solutions
❖ Cooey UI
❖ Devices

10. Cooey Devices
• Mobile sync via Bluetooth
• Weight, % of body fat, mu
scle, water, and bone
• Store and share data
Smart body Anal
yser
Smart Glucomete
r
Blood Pressure mo
nitor
Smart 5 in one Analyse
r
• Mobile sync via Bluet
ooth
• Monitors blood press
ure and pulse rate.
• Store and share data
• Mobile sync via Bluetoo
th
• Intuitive mobile app
• Small portable design
• Store and share data
• Mobile sync via Bluet
ooth
• Blood pressure, ECG,
heart rate, pulse rate,
and body temperatur
e.
• Store and share data

11. Problems vs Solutions
Without COOEY With COOEY
❖ Current Data is
either Not logged
or Manually
maintained.
❖ Currently All
History is
Maintained in
Paperbound.
❖ Impact Of
Treatment &
Drugs is
Manually
Analyzed.
❖ Fulfillment of
recurring service
is painful
❖ Counterfeit
❖ Pricing
❖ Auto Logging thru Bluetooth
Enabled Self Care Devices.
❖ Automated Updating of
Medical Records.
❖ Cloud Based Access to
Comprehensive Medical
History.
❖ Visualization & Analysis of
the Impact of Medication
❖ Personalized services based
on analytics( Insurance,
Labs)
❖ Scheduled Door Step
Delivery of Recurring
Service.
❖ Hyper local targeting of
patient with service and
offerings.
❖ Personalized offerings
❖ E2E Solution rather
than Consumer Product.

12. Competition Landscape
Practo Portea HealthKart Cooey Notes
Vertical Appointment/EMR Home Care Pharma
Chronic Health
Management Cooey is Customer data driven
Model Service Oriented Service Oriented Service Oriented
Data oriented service
enabler
All others except Cooey are sevice
oriented hence not scalable
Funding 125 million(Matrix/Sequoia) 10 million(Accel/Qualcomm) 14 million(Sequoia) Bootstrapped
Similar Companies Lybrate/QikWell Nightgale,Zoctr
Merapharmcy/Netmeds/m
edplus Kyros Health
Revenue Model SaS -EMR Transcation Fees Transcation Fees Revenue Share
Transcation has more profit,
commision is more scalable
Complete ownership of service P P P O
Ownership gives complete control.
But requires huge captial and
manpower
Team Spread P P P O
Cooey does'nt have balanced team
now
Brand/Reach P P O O
Practo and Portea is known name
now
Labs P ∂ O P Practo good reach
Pharma O ∂ P P Healthkart has huge reach
HomeCare O P O P Portea is the leader
Doctors Network P O ∂ O Practo has more than 1 lakh doctors
Patients records ∂ ∂ ∂ P
Cooey collect conitious data, other
collect from service perspective
Devices O P O P
Only Cooey has self monitoring
smart devices
REST API for Intergration ∂ O O P
Cooey can intergrate with any
software/service
Smart Data Entry O O O P
First to adapt innovative techniques
like OCR and Voice for vital
recording
Analytics ∂ ∂ ∂ ∂
Dyamic Profile O O O P
Cooey continuously does analysis
of data and can provide targetted
services
Constant Monitoring O P O P Helps in personlization
HyperLocal ∂ ∂ ∂ P
Cooey automatically detects
location and connect services.
Other require manual input.
Lifetime Value ∂ ∂ ∂ P
Others achieveLife time value
achieved via service quality which
can degrade with scale. Lifetime
value achieve via data by Cooey
Goal Setting and Tips O P O P Cooey is enagament driven
Cooey is personalized health enabler which is data oriented and using the strength of other service provider to give a single window experience.
Also we focus on simplicity and enabling patient to engage with healthcare using algorithms/technology.
P Strength
O Weakness
∂ Partial