This document summarizes Escalation Point's strategic product services proposal for Stryker. It outlines plans to improve and expand Stryker's Studio3 mobile app, extend its reach to patients through the Visible Health Connect patient portal, and better serve Stryker customers with user-centric products. Key aspects of the proposal include engaging users to establish roadmaps, rapid iterative delivery, seeking improved adoption, and providing true value-added capabilities.

1. Strategic Product Services for Stryker
December 2013

2. We are the best in the world at creating
healthcare software products.
People
Creativity
Experience
Entrepreneurial
“The Sauce”
Network
Process
Technology
Physicians
Users
Pilot Sites
Austin, TX
Discovery
Prototype
Iterations
Hitting Market
HIPAA-compliance
Platforms
Visible Health
Hitting Market

3. What are we going to do for Stryker?
Improve and expand
Studio3 mobile
Extend Studio3 reach
to the patient
Care Plans
visiblehealth
Today
Report A Symptom
1
Care Plans
Resources
Schedule
Healthcare Professionals
Better serve Stryker customers
with user-centric, value-added
products
Patient
Help physicians better engage their
patients for improved outcomes

4. Improve and Expand Studio3 Mobile
Escalation Point will be the product delivery
partner for Studio3 Mobile
What we do:
•
•
•
Engage users and markets to establish roadmap for product
Rapid, iterative delivery of products to end-users
Aggressively seek to improve adoption and continued usage
Business value to Stryker:
•
•
•
Relevant, user-centric product that delights customers
Continuous delivery of value and ROI
True value-added to other Stryker products and platforms

5. Typical Product Delivery Engagement
Multi-phase approach to continuous value and
software delivery
MVPi
Discovery
•
•
•
•
•
•
•
•
Objectives
User research
Competition
Usability/heuristic
Workflows
Designs
Roadmap
Prototype
Growth
(most valuable product
improvement)
High priority features
High priority
improvements
• Essential refactoring
• Taking over codebase
• Notable value delivered
quickly
•
•
Methodical tackling of
roadmap
• Cadence of delivery
• Continual innovation
• Product as driver of
adoption & use
•

6. Extend Studio3 Reach to Patient
Engage patients through the Visible Health
Connect open Patient Portal
What is it:
•
•
True patient portal, not health institution specific
Tools for patients
Business value to Stryker:
•
•
•
Enable clinical user to engage patients through Stryker apps
Leverage open, patient-centric portal
Eliminate hassles of site-to-site, vendor-to-vendor integration

7. VH Connect Patient Portal & API
Visible Health Platform as Patient Portal
Back
Hannibal Bernal
DOB: 12/12/1944
Male
Timeline
List
Trends
OCT 2013
NOV 2013
DEC 2013
Patient
Secure
HIPAA
Enabled
Care Plans
Smoking Cessation Program
Physical Activity Program
visiblehealth
7
COPD
Care Plan
Today
Report A Symptom
1
Care Plans
Resources
Schedule
Healthcare Professionals
Patient
Healthcare Professionals
OCT 2013
Mobile
NOV 2013
DEC 2013
Web
API

8. 2014 VH Connect Roadmap
Q1
Q2
Q3
Q4
Secure Send API
Patient Portal
Organization Support
Dashboard View
Timeline
accelerated
Secure Send API
Patient Portal
Organization Support
Dashboard View
Timeline

9. Next Steps
•
Meeting in January?
•
Get Studio3 leadership in conversation
•
Other mobile platforms that would have interest

10. Helping our clients achieve their objectives...
...by providing technology leadership and vision

11. Clinical Consultants
Todd Morgan, MD
Urologic Oncologist
Univ. Michigan
Alex Kutikov, MD
Urologic Oncologist
Fox Chase
Sameer Patel, MD
Plastic Surgeon
Fox Chase
Sarah Derr, OD
Medical Director
Lafayette Eye
Alexandra Tuluca, MD
Cardiothoracic Surgeon
Heart Institute
Anthony Watkins, MD
Transplant Surgeon
Medical College, NY
James Nitzkorski, MD
Surgical Oncologist
Vassar Medical Center
Orrin Franko, MD
Orthopedic Surgeon
Univ. California
Benjamin Copeland, MD
Otologist
Otolaryngology Associates
Jasmine Tan-Kim, MD, MAS
Sarah Kim, MD
Lawrence Gulotta, MD
Female Pelvic Surgeon Gynocological Oncologist Orthopaedic Surgeon
Univ. California
Univ. Pennsylvania
Hospital for Special
Surgery
Robert Roses, MD
Surgical Oncologist
Univ. Penn
Brent Anderson, MD
Professor of Medicine
Vanderbilt Heart Institute
Bonnie Lee, Ph.D
CEO & Owner
All About Speech

12. Pilot Sites, Institution Users, and Partners

13. Escalation Point Leadership
John Cox
Chris LaCava
Dave Raring
President & CEO
VP of Product & Co-Founder
VP of Engineering & Operations & Co-Founder
Bernard Froidcoeur
Jordan Jones
Director of Client Services
Director of Business Development

14. John Cox
jcox@escpoint.com
+1-512-417-1934
Jordan Jones
jjones@escpoint.com
+1-702-401-2761
www.escalation-point.com