The document emphasizes the importance of digital collaboration for businesses, driven by a study from Capgemini that identifies four types of digital maturity among companies. It highlights the need for aligning corporate strategy with digital strategy and leveraging social media to foster this transition. The author, Craig Skipsey, shares his experience in presenting to executives on digital strategy and offers insights into executing effective digital initiatives.

1. Convince your CEO
to embrace digital
collaboration

2. In 2005 a procession
attended the funeral of
Pope John Paul II

4. In 2013 they came back
for Pope Francis’
canonisation

6. What is influencing this
behaviour?

7. share
Digital platforms that enable us to
and
connect

8. Digital Collaboration
Behaviour Change at Scale

9. Why take digital strategy in
business seriously?

10. Capgemini studied 500
companies

11. Fasionistas Digirati
Beginners Conservatives
They found 4 Types of Digital Maturity
DigitalIntensity
Transformative Leadership Alignment
Source: Capgemini - The Digital Advantage

12. But this is where it gets
interesting...

13. Fasionistas Digirati
Beginners Conservatives
Profit
DigitalIntensity
Transformative Leadership Alignment
-11% +26%
-24% +9%
Source: Capgemini - The Digital Advantage

14. Getting your team aligned
is not enough

15. What if your competitor
goes digital before you?

16. Digital Collaboration
Behaviour Change at Scale
Strategy Execution

17. Where do you
start?

18. Start with corporate
strategy

19. How can social media help
you achieve this?

20. Innovate
ExecuteInform
3 Functions of
Social Media
© Digital Infusions Pty Ltd 2014

21. Link corporate strategy to
digital strategy

22. Use a framework for
execution
We use BITIL™

23. Brokerage
Integration
TrustIncentives
Leadership
BITIL™
© Digital Infusions Pty Ltd 2014

24. To create the
environment
for growth

25. About Craig Skipsey
I’ve presented to hundreds of senior executives on digital
strategy and enterprise social networking. Each time I learned
something new. I now have the presence, material and
credibility to convince any executive team on how to execute a
digital strategy that delivers on corporate strategy.
As a member of the Digital Disruption Research Group, I have
access to the brightest people on the planet when it comes to
digital technologies in business.

26. Leaders in Enterprise Social Networks
@Enter_Social