Converting Parents into Cheerleaders and Donors - Will Redway and Allison Skidmore
1.
2. Convert Your parents into
cheerleaders and Donors:
AKA “It’s the Content, Stupid”
3. • Will Redway
– Alumni Relations, Development,
Annual Fund, Communications,
Capital Campaigns at Colgate,
Babson, MIT and St. Mark’s School
of Southborough
• Allison Skidmore
#BBK12UC
4.
5. Only One Objective for your On-Line Communication Strategy
Your School’s long term Sustainability
Which is made up of…
Retention (Fired up Parents)
Educated Community
(Fired up Parents/Alums/Faculty, High Morale because
your community believes in your mission)
Fundraising (then becomes easy…er…easier)
#BBK12UC
10. Sports Schedule
changes
#BBK12UC
School Initiated
Push Strategy
Homework Log In
Calendar Changes
E-Newsletter
Volunteer/Board
Email Updates
That neato
blog that cool
teacher does
My head heard that
we should be sending
videos
ADD-A-MESSAGEITIS….
15. Give your constituents the
content they want
Prospective
Families
Will my child fit in
here?
Is it worth it?
Do I like you?
Can I get
involved?
Can I apply?
What makes you
different?
Current Families
Where is my child’s:
homework?
teachers?
Teachers thoughts
about my kid?
directory?
schedule?
pick-up time?
permission slip?
soccer practice?
attendance?
Grades?
Bills?
#BBK12UC
Teachers/Coach
es
Where can I:
Homework
Blog
Tests
Video
Scores
Share info
Find info
Message others
Get my 401k info
Volunteers
Where is my:
Next meeting?
Friends?
Info you were going
to send me?
Privileged info from
the Head?
Way to talk to other
volunteers?
Leave your baggage at the door. We all have sob stories “My teacher’s won’t do that”, “My coaches can’t type” “If I ask my middle school teachers to do one more thing they’ll torch the place” The upper school head only believes in chalkboards and says the web is a passing fad…No excuses. I’m leading you to the promised land. Just go back and implement.
The key to a good fundraising on line campaign is that it can’t be all about fundraising.
A quick note about the obstacles that traditionally slow down a school’s progress towards these goals:
DRAFT Ideas/Talking points:
For years, offices in schools have been forced to work in silos using a medley of database systems provided by different companies.
Many problems can arise from this.
For instance, sharing core data between admission, registrar and the development offices has been a challenge. The offices rely on brittle integrations that often are nothing more than file-based imports/exports vs. true web API integrations.
Data becomes out of sync, causing workflow and productivity issues
INERTIA OF THE WAY THINGS HAVE BEEN DONE
The key to a good fundraising on line campaign is that it can’t be all about fundraising. Leadership needs to mandate who does what, how often