This document provides an introduction to conversational marketing. It discusses how users are actively engaging with social media platforms like Facebook, blogs, Twitter, and LinkedIn. The benefits of conversational marketing for businesses include increased reach, speed, natural search engine optimization, insights into markets and consumers, targeted communications, and relationship building. The key is to facilitate conversations and build relationships, not just publish content. Conversational marketing requires internal changes in an organization to truly engage communities both online and offline.

1. Conversational Marketing An Introduction

2. Conversational Marketing: an introduction LBi Client Afternoon - 21 April 2010

3. What we will talk about participation pull ENGAGEMENT mobile blog influence facebook DIALOG twitter CONVERSATION COMMUNITY business advocates push

4. Introduction PUSH DIALOGUE

5. #FFS STOP SHOUTING !

6. havingsecond thoughts ?(think again)

7. Many users 1.700.000.000 internet users 400.000.000facebook users 150.000.000 blogs 75.000.000 twitter users 50.000.000linkedin users

8. Active users 100.000.000youtube video views 60.000.000 facebook status updates 50.000.000 tweets 10.000.000 facebook photo uploads 4.000.000 blog posts EACH DAY !

9. Frequent users Facebook surpasses Google asN°1 US website WHAAT ?!

10. Innovative users Facebook Mobile hits 100.000.000 users, nowbigger than Twitter

11. OK, butwhat’s in it for us ?

12. Some benefits :a summary Reach Speed / Ease of use Natural SEO Insights (market and consumer) Targeting 1-to-1 communication (personalization) Relationship building Get a ‘face’ (branding)

13. Start theCONVERS(at)ION

14. This is about reaching the top of the engagement pyramid

15. 6 Degrees of Participation ROI Empower Advocate Collaborate Fan Participate Facilitate Listen Indifferent Publish

16. Build relationships not databases

17. Many tools available …

18. Know your target group: The average social network user is 31 The fastest growing demographic on Facebook is women over 55 The average ‘social gamer’ is a 43-year-old woman WHO WHAT WHERE WHY

19. influential ≠ influencing

20. Think outside of the (internet -) box…

21. TAKE YOUR COMMUNITY OFFLINE !

22. Can't please everyone is the secret to being remarkable - Seth Godin

23. Do good rather thanLook good

24. Do not let social media become a face(book)lift

25. External changes require internal changes

26. the 80% 80% RULE

27. 80% of succesis getting your company ready ... only 20%is about technology

28. This is about becoming the Über-Connected Organization - Harvard Business Review

29. Conversation Manager,anyone ? (check the other session )

30. ! START small

31. do as Abraham Lincoln said: “I walk slowly, but I don't walk backwards”

32. Thanks… Talk to you soon!www.twitter.com/LBi_Belgiumwww.lbigroup.be