This document discusses how emerging technologies are converging and affecting the media industry. It covers several topics: second screening, where people watch TV while using a second device, is a growing trend; Zeebox allows social interactions around TV shows; Absolute Radio increased listenership by encouraging users to share songs on Twitter; Twitter is changing how news is published and distributed, blurring lines between professional and citizen journalism; and video on demand through services like BBC iPlayer allow users to access content anywhere on portable devices.
Social TV: making TV a social & participative experienceYann Ruello
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
Social Media Strategy for UX and graphic designersMonica Lorenzo
Introducción a la estrategia de marketing digital y a la estrategia en redes sociales para el master en UX que se imparte en la universidad Lci Barcelona (Felicidad Dulce)
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Social TV: making TV a social & participative experienceYann Ruello
Talking about Social TV:
- Where is Social TV today?
- What are the main trends?
- Return on experience from the Orange Social TV program.
Keynote presented during TV Connect 2016.
Social Media Strategy for UX and graphic designersMonica Lorenzo
Introducción a la estrategia de marketing digital y a la estrategia en redes sociales para el master en UX que se imparte en la universidad Lci Barcelona (Felicidad Dulce)
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Professor Krochmal lectures on social media and television, a field he helped pioneer with a conference in 2011 "TV Goes Social" as well as founding Social TV Daily. He talks about TV disrupted, engaged viewers, the ad market, Twitter vs. Facebook, and the 2015 TV season.
Beenius presents a new white paper – The Second Screen: A growing phenomenon in the multimedia industry. This white paper presents market facts and second screen business opportunities to TV operators.
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
Over two billion people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
Social Media 101: Social Media 101: Discover the power of your voiceWunderman
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
More Related Content
Similar to Convergence Presentation (Scripts) Cuppa Tea(m)
Professor Krochmal lectures on social media and television, a field he helped pioneer with a conference in 2011 "TV Goes Social" as well as founding Social TV Daily. He talks about TV disrupted, engaged viewers, the ad market, Twitter vs. Facebook, and the 2015 TV season.
Beenius presents a new white paper – The Second Screen: A growing phenomenon in the multimedia industry. This white paper presents market facts and second screen business opportunities to TV operators.
Social TV has become the new trend for 2012 and businesses will have to adapt to this new mode of integrating audiences to gain appeal and possible profit
Over two billion people signed up for Facebook. This site the most used site for people when using the Internet. People are not watching TV so much anymore - they using Facebook, Youtube and Netflix and number of popular web sites.
Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing when they cannot sing and post the video on Youtube?
In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
Celebrity 2.0: New New Hollywood is Breaking All The Rulessparks & honey
The rise of the creative class is reshaping media and redefining fame and celebrity. The balance of power has shifted from producers, studios, broadcast networks, etc., to the new creative talent. We call this creative class “New New Hollywood” (NNH).
But what’s really profound is the power that these NNH creators wield. NNH personalities have enormous fan bases with extraordinary loyalty and unprecedented engagement - fanatical, in fact.
For example, Nicki Minaj (a traditional celebrity) has <9.5><5mil Twitter fans, while PewDiePie (a NNH celebrity) commands an audience of nearly 40 million on YouTube. NNH has so much influence it could single-handedly reshape culture and society, let alone brand preferences. NNH could even swing the 2016 presidential election!
Brands need to leverage NNH, but to do so, they need to understand the context and unique ways in which NNH operates. The rules of engagement are very different.
This report sets out to shed light on one of the most important cultural forces at work today: NEW NEW HOLLYWOOD.
Social Media 101: Social Media 101: Discover the power of your voiceWunderman
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
From behavioral trends to the technology tools and the brands and people who are using social media, we invite you to become an active practitioner in this session.
Similar to Convergence Presentation (Scripts) Cuppa Tea(m) (20)
Social Media 101: Discover the power of your voice
Convergence Presentation (Scripts) Cuppa Tea(m)
1. Second Screening (Steph Brunzel)
Zeebox (Amie)
Absolute Radio (Steph Billance)
Twitter and News (Matt)
Video on Demand (David)
SLIDE 1 (Intro)
Cuppa Tea(m)
Convergence between emerging technologies
Possibilities for the media industry as a result
SLIDE 2 (Second Screening)
Is a phenomenon whereby people are watching television/films,
with a second device in front of them
The industry is recognizing it, and researching into it
Sky commissioned YouGov report
SLIDE 3 (Second Screening) 75%
¾ of the British public, who responded to the survey are engaging
in this activity
SLIDE 4 (Second Screening) 48%
Whilst they’re using this second screen, 48% are on a social
networking site
Users can post their thoughts on whatever they want on social
networks
SLIDE 5 (Second Screening) 24%
Using social media to actually look what’s on TV
Replacing a TV guide?
SLIDE 6 (Second Screening) 12%
Turn on their TV because of something they’ve seen on a social
network
Possibilities for social media and reaching audiences
SLIDE 7 (Second Screening) 1 in 6
Massive development
Time to invest in this phenomenon?
SLIDE 8 (Twitter and TV) 3minutes
There are 10m active users on Twitter from the UK and 140m
Worldwide
Huge audience, reachable through topical #hashtags
All for free, although you can invest in promoting your brand
2. A few examples of how Twitter and TV come hand in hand
How Twitter, as a free, and openly public form of marketing is
used to get audiences involved, but how this ALSO means that
there is a possibility that someone will tune into your show
because they’ve seen something on the social media (in this case
Twitter)
SLIDE 9 (Trendrr)
How Trendrr.TV is a way that people and media institutions alike
can view how much of a social media presence their program
has. And how successful there social media campaigns are
Shows can actually see what their social media standings are on
services such as Trendrr which shows what’s popular on social
networks such as twitter and facebook right now
SLIDE 10 (Zeebox)
Described as being an “interactive second screen that makes TV
more social”
SLIDE 11 (Zeebox) App interface
Developed to be available on mobile devices such as Apples
iPod, iPhone, and iPad and on the web all for FREE
User comment stream middle, zeetags for topics around the show
right, cast etc left
SLIDE 12 (Zeebox) What you can use it for
What you can use Zeebox for
Wouldn’t exist without the second screen trend
SLIDE 13 (Absolute Radio) Not restricted to TV
Not restricted to TV it effects the radio as well
Absolute’s development team blog reported an increase of 7% in
listeners when the #trend #nowplaying was used
SLIDE 14 (Absolute Radio) How it was implemented
They recognized that their audience had access to social
networks via their mobiles
So listeners could engage more easily
Encouraged throughout the day to use #nowplaying and
@absoluteradio and the song playing
Reached 23 million users
FREE marketing
SLIDE 15 (Twitter and the News)
3. Social media and in particular Twitter are effecting the way news
is published and distributed
SLIDE 16 (Twitter and the News) Jake Tapper
Jake Trapper ABC News, how Twitter has influenced his job
Getting leads etc
SLIDE 17 (Twitter and the News) Alfred Hermida
Tweets and Truth by Alfred Hermida looks at how Twitter is
effecting journalism
He believes it’s putting a strain on established journalism
practices
In other words, it’s changing the way news is established and
shared
SLIDE 18 (Twitter and the News) Alfred Hermida
So the hierarchy, who owns/publishes/distributes the knowledge
has now been flipped on it’s head
SLIDE 19 (Twitter and the News) Sandy
Sandy had a heavy social media presence
E.g. Tweeting a picture of a fallen tree as a result of Hurricane
Sandy. Even gives information on the where-abouts. Citizen
journalism
SLIDE 20 (Twitter and the News) Alfred Hermida
Citizen Journalism, people are being used by journalists for their
user generated content
SLIDE 21 (Twitter and News) LiveBlog 1min
“Weaver contends that audiences have a different set of
expectations from a live blog compared to an article authored by
a correspondent. “On a live blog you are letting the reader in on
what’s up there, and say: look, we're letting you in on the process
of newsgathering. There's a more fluid sense of what's
happening” (Weaver, quoted in Bruno, 2011, p. 44). The live blog
format suggest that the news media is willing to take a more
iterative and collaborative approach in reporting and verifying the
news, albeit within certain prescribed scenarios and
environments.” – Hermida 2012
#sandy Instagram, Twitter, and Email. From official and unofficial
sources, verifying information
SLIDE 22 (Video on Demand) iPlayer Case Study
Access programs anywhere, anytime, on mobile devices
4. Realised how important social media is to accessing audiences
SLIDE 23 (Video on Demand) iPlayer
Social Ecosystem metaphor – living, breathing social environment
ANTHONY ROSE
Almost natural
Allows users to share what they’re watching
Anthony interestingly moved from iPlayer development to Zeebox
SLIDE 24 (Video On Demand) iPlayer
Becoming more popular
SLIDE 25 (Video On Demand) iPlayer
PC’s aren’t the chosen way to catch up with TV
More portable devices are opted for
How easy it is to access now, encourages viewers
SLIDE 26 (Video On Demand) iPlayer
People are using tablets as a TV, a portable, any time, TV to fit
round busy lives
People fit TV round their lives not their lives round TV
Second Screening (Steph Brunzel)
Zeebox (Amie)
Absolute Radio (Steph Billance)
Twitter and News (Matt)
Video on Demand (David)