The document discusses the effects of convergence in the modern world. It states that convergence has merged different mediums like print, audio, video, and the internet onto single platforms. This has given rise to global marketing and cross-promotion. Convergence has also increased the efficiency of content creation and made instant information more accessible and affordable to consumers. However, it has also reduced privacy and gatekeeping while increasing competition between news organizations.

1. Name: Muzaffar Ganai
Roll No: 16
Topic: Effects of Convergence
Group:D
Submitted To: Mr. Asif Khan.
Department of Convergent Journalism (Semester 1st)

2. Effects of Convergence:
• Convergence has had many effects on
modern world.
• The word convergence means to combine
different things on the same platform. As you
know from science their is a concept of
converging lens. The objective of which is to
combine the light coming from different
angles at the one focus.

3. • Convergence had merged various mediums of
mass communication.
• It had combined together the Print, Audio,
Video and Internet and brought them on one
platform.
• The convergence has given the worldwide
consumers a global consuming concept and this
has led to the growth of global marketing.
• It has led to the growth of cross promotion.
Effects of Convergence (Cont.):

4. • Another effect of convergence is that efficiency of content
creation and instant information goes to consumer.
• The information provided to customer is acceptable and
affordable somehow.
• It had given birth to mobile journalism, citizen journalism
and investigative journalism.
Effects of Convergence (Cont.):

5. • Convergence had broken the boundaries of
separation between the countries and had
connected them globally.
• Convergence had led to the foundation of
strong nations, feeling of unity by transmitting
of values and norms of messages.
• It had led to decline of gate keeping.
Effects of Convergence (Cont.):

6. • Convergence had led to the growth of competition
between different news organizations in the field of news
to give the breaking news.
• Convergence had led in building of a strong public opinion.
Effects of Convergence (Cont.):

7. Effects of Convergence (Cont.):
• Convergence had easy access, low cost information
and less time consuming plateform.
• We can write and edit from any where,any time in
the world.their is no need for employees to remain
in office,news rooms every time.
• Convergence had given rise to covalent bonding
between different companies.

8. • Convergence had created a threat to privacy. It
sometimes can lead to an unwanted truth, rumors in
the society.
• It had created a biggest threat to professional
journalism.
• It led to decline of ethical values. Cultural
disturbances.
Effects of Convergence (Cont.):