DO NOW TASK
PUT IN ORDER OF CURRENT TOP 5 HIGHEST GROSSING
DO NOW TASK
TOP 5 HIGHEST GROSSING
WELCOME TO A LEVEL
MEDIA
Review of course structure
INTRODUCTIONS
• NAME
• WHY YOU CHOSE MEDIA
REFORM IN MEDIA
• Increased value on exam (70 exam/30 coursework)
• No AS
• Must cover 9 media forms
• No film in media (except the industry side)
• Set media products in exam
• Theoretical Framework replaces media concepts
• 3 in-depth studies (quite broad)
• Must cover 5 ‘contexts’
• Must cover 19 theorists
• Individual NEA
• NEA done in 2nd year (topic not announced until March/April)
• Cross media NEA (main task + online) (i.e. music video + website)
• NEA topics change every year (institution/audience/genre etc)
• R&P not assessed and no evaluation
OLD MEDIA CONCEPTS
• GENRE
• NARRATIVE
• REPRESENTATION
• AUDIENCE
• MEDIA LANGUAGE
• INSTITUION
THEORETICAL FRAMEWORK
• MEDIA LANGUAGE
• MEDIA INDUSTRIES
• MEDIA AUDIENCES
• MEDIA REPRESENTATION
9 MEDIA FORMS
• Advertising (print)
• Radio
• Magazine
• Music video
• Film (industry only)
• Newspapers
• Video games
• Television
• Online, social and participatory media
CONTEXTS
• HISTORICAL
• POLITICAL
• SOCIAL
• CULTURAL
• ECONOMICAL
COURSE OUTLINE
A Level
Exam
Paper 1
35%
Paper 2
35%
NEA
(coursework)
30%
COURSE OUTLINE
A Level
Exam (70%)
A: Newspapers** (45 marks)
B: MEDIA LANGUAGE & REPRESENTATION:
Advertising, Music Videos, Magazines (25 marks)
A: MEDIA INDUSTRIES AND AUDIENCES: Video
Games, Radio, Film (30 marks)
B: Long Form TV Drama* (40 marks)
NEA (30%)
(coursework)
Research & Planning N/A
Statement of Intent N/A
Music video (25)
Website (25)
Cross media link (10)
THEORISTS
• There are 19 theorists in total
• You need to know the theories, evaluate theories and apply them to media products
• You will have to think on your feet in the exam as they are unseen in different
questions
• On each section in exam, there will be a 10 mark question on theory/theorists
PAPER 1: MEDIA MESSAGES
Section A: PRINT AND ONLINE NEWSPAPERS
45 marks
1. *In-depth study = print newspaper
2. *In-depth study = online newspaper (online,
social and participatory media)
Section B: MEDIA LANG & REPRESENTATION
25 marks
(Music Video + Magazine +
Advertising/Marketing)
2/3 in exam
• 3 x 10 mark questions
• 1 x 15 mark extended question
• Unseen assessments (printed front covers)
• Tabloids & Broadsheets = range of newspapers
• All 4 theoretical frameworks
• Everything/anything on newspapers
MV M A
Contrast of a more
straight forward
music video
against a more
abstract one
Big Issue (unseen
cover)
Contrast of
Aftershave
(commercial)
Soft drink
(commercial)
Charity (non-
commercial)
PAPER 2: EVOLVING MEDIA
Section A: MEDIA INDUSTRIES AND AUDIENCES
30 marks
(Radio, Video Games, Film)
2/3 in exam
Section B: MEDIA LANG & REPRESENTATION
25 marks
(1 US + 1 non-English lang show)
*In-depth study #3
• 2 x 15 mark questions
• Will study products outside of set products
• 1 x 30 mark extended question
• 1 x 10 mark questions (theory)
• Contrast of the 2 shows
• All 4 theoretical frameworks
• Everything/anything on these showsR VG F
Radio 1 Breakfast
show
Minecraft Contrast of
contemporary and
historical film
Jungle Book (old
and new version)
MAKING MEDIA:
NEA (NON EXAM ASSESSMENT)
• Choice of 2 options:
• Print + online
• Music video + online
• Practical tasks throughout the year (also in relation to exam material)
• Individual work!
• Some group work = filming ok
• You have ‘directorial role’
• Can have very little same footage
• Edit is alone
• Research + Planning = done but no marks (to authenticate the work)*
• Statement of Intent = approx. 500 words*
• *If not done, 10 marks lost each and cannot access top band marks (so quality matters)
• Audience = always 16-25 year olds
• Some change every year:
• Institution (ie. What channel)
• Day/Time/Slot/exhibition point)
• Genre
• Other udience demographic
NEA
Research &
Planning
Statement of Main product Online Cross media link
Not sure if online
or print
no marks*
500 words
No marks*
3 minutes
(if print = different)
25 marks
2 pages (such as
weebly/wix – you
have to change the
templates)
25 marks
How well do they
match/link?
10 marks
QUESTIONS?
STUDENT WORK SAMPLE
• Old spec – would you like to see?

A level media course structure

  • 1.
    DO NOW TASK PUTIN ORDER OF CURRENT TOP 5 HIGHEST GROSSING
  • 2.
    DO NOW TASK TOP5 HIGHEST GROSSING
  • 3.
    WELCOME TO ALEVEL MEDIA Review of course structure
  • 4.
  • 5.
    REFORM IN MEDIA •Increased value on exam (70 exam/30 coursework) • No AS • Must cover 9 media forms • No film in media (except the industry side) • Set media products in exam • Theoretical Framework replaces media concepts • 3 in-depth studies (quite broad) • Must cover 5 ‘contexts’ • Must cover 19 theorists • Individual NEA • NEA done in 2nd year (topic not announced until March/April) • Cross media NEA (main task + online) (i.e. music video + website) • NEA topics change every year (institution/audience/genre etc) • R&P not assessed and no evaluation
  • 6.
    OLD MEDIA CONCEPTS •GENRE • NARRATIVE • REPRESENTATION • AUDIENCE • MEDIA LANGUAGE • INSTITUION
  • 7.
    THEORETICAL FRAMEWORK • MEDIALANGUAGE • MEDIA INDUSTRIES • MEDIA AUDIENCES • MEDIA REPRESENTATION
  • 8.
    9 MEDIA FORMS •Advertising (print) • Radio • Magazine • Music video • Film (industry only) • Newspapers • Video games • Television • Online, social and participatory media
  • 9.
    CONTEXTS • HISTORICAL • POLITICAL •SOCIAL • CULTURAL • ECONOMICAL
  • 10.
    COURSE OUTLINE A Level Exam Paper1 35% Paper 2 35% NEA (coursework) 30%
  • 11.
    COURSE OUTLINE A Level Exam(70%) A: Newspapers** (45 marks) B: MEDIA LANGUAGE & REPRESENTATION: Advertising, Music Videos, Magazines (25 marks) A: MEDIA INDUSTRIES AND AUDIENCES: Video Games, Radio, Film (30 marks) B: Long Form TV Drama* (40 marks) NEA (30%) (coursework) Research & Planning N/A Statement of Intent N/A Music video (25) Website (25) Cross media link (10)
  • 12.
    THEORISTS • There are19 theorists in total • You need to know the theories, evaluate theories and apply them to media products • You will have to think on your feet in the exam as they are unseen in different questions • On each section in exam, there will be a 10 mark question on theory/theorists
  • 13.
    PAPER 1: MEDIAMESSAGES Section A: PRINT AND ONLINE NEWSPAPERS 45 marks 1. *In-depth study = print newspaper 2. *In-depth study = online newspaper (online, social and participatory media) Section B: MEDIA LANG & REPRESENTATION 25 marks (Music Video + Magazine + Advertising/Marketing) 2/3 in exam • 3 x 10 mark questions • 1 x 15 mark extended question • Unseen assessments (printed front covers) • Tabloids & Broadsheets = range of newspapers • All 4 theoretical frameworks • Everything/anything on newspapers MV M A Contrast of a more straight forward music video against a more abstract one Big Issue (unseen cover) Contrast of Aftershave (commercial) Soft drink (commercial) Charity (non- commercial)
  • 14.
    PAPER 2: EVOLVINGMEDIA Section A: MEDIA INDUSTRIES AND AUDIENCES 30 marks (Radio, Video Games, Film) 2/3 in exam Section B: MEDIA LANG & REPRESENTATION 25 marks (1 US + 1 non-English lang show) *In-depth study #3 • 2 x 15 mark questions • Will study products outside of set products • 1 x 30 mark extended question • 1 x 10 mark questions (theory) • Contrast of the 2 shows • All 4 theoretical frameworks • Everything/anything on these showsR VG F Radio 1 Breakfast show Minecraft Contrast of contemporary and historical film Jungle Book (old and new version)
  • 15.
    MAKING MEDIA: NEA (NONEXAM ASSESSMENT) • Choice of 2 options: • Print + online • Music video + online • Practical tasks throughout the year (also in relation to exam material) • Individual work! • Some group work = filming ok • You have ‘directorial role’ • Can have very little same footage • Edit is alone • Research + Planning = done but no marks (to authenticate the work)* • Statement of Intent = approx. 500 words* • *If not done, 10 marks lost each and cannot access top band marks (so quality matters) • Audience = always 16-25 year olds • Some change every year: • Institution (ie. What channel) • Day/Time/Slot/exhibition point) • Genre • Other udience demographic
  • 16.
    NEA Research & Planning Statement ofMain product Online Cross media link Not sure if online or print no marks* 500 words No marks* 3 minutes (if print = different) 25 marks 2 pages (such as weebly/wix – you have to change the templates) 25 marks How well do they match/link? 10 marks
  • 17.
  • 18.
    STUDENT WORK SAMPLE •Old spec – would you like to see?