This document summarizes a presentation about contextual outreach for libraries. It discusses how libraries are failing to engage key demographics like adults aged 20-40. It promotes the idea of the library serving as the "linchpin" of the community by leveraging different types of capital to build vibrant communities. Specific outreach strategies are proposed, including business outreach using resources like LinkedIn and attending local events, and reengaging communities through entertainment events and book clubs. The future of libraries is discussed as needing to provide just-in-time information and act as a local hub for collaboration, aided by librarians with knowledge of community needs.
Amy Mather will share how she is using contextual outreach to connect with the patrons at Omaha Public Library. Imagine that you are flipping through a magazine and you pause at an advertisement-now pause and think about why. That advertisement means something to you. In order to effectively market library services, we need to figure out how we create those pauses. The pauses or "connections" are created when we listen to our patrons and figure out how to market our collections and services to them.
NCompass Live - May 23, 2012.
Presented by Natalie Bazan, Director, Hopkins District Library (MI) on February 28, 2013 as part of the Big Talk From Small Libraries Conference.
http://nlcblogs.nebraska.gov/bigtalk
Amy Mather will share how she is using contextual outreach to connect with the patrons at Omaha Public Library. Imagine that you are flipping through a magazine and you pause at an advertisement-now pause and think about why. That advertisement means something to you. In order to effectively market library services, we need to figure out how we create those pauses. The pauses or "connections" are created when we listen to our patrons and figure out how to market our collections and services to them.
NCompass Live - May 23, 2012.
Presented by Natalie Bazan, Director, Hopkins District Library (MI) on February 28, 2013 as part of the Big Talk From Small Libraries Conference.
http://nlcblogs.nebraska.gov/bigtalk
Leveraging the Power of Little
Hope Decker, Member library Liaison, Pioneer Library System, Canandaigua, NY (Population served: 1,400)
Big Talk From Small Libraries 2016
February 26, 2016
http://nlcblogs.nebraska.gov/bigtalk/
Totally Totara - Learning Together, Jan Anderson, Northumberland County CouncilLearning Pool Ltd
Jan Anderson demonstrates how influential Totara has been for developing learners within their specific roles and the advantages of
this from both manager and learner. Jan ran through Totara on the day, if you would like a Totara LMSdemo, please visit www.learningpool.com
How can Catholic Social Teaching be applied to investment strategies? A presentation given by Theos' director, Elizabeth Oldfield, at the annual Catholic Charity Conference, 11 May 2016
This event gives you the opportunity to hear real-world examples of how businesses have successfully implemented and executed Internal Communications programmes and learn about the impact it has made to the business and the bottom line. They will also highlight pitfalls to be avoided along the way.
This presentation describes MetaGood - a social impact project started to document the lives of inspiring people - and to catalyze social innovation by disseminating these stories to others.
Leveraging the Power of Little
Hope Decker, Member library Liaison, Pioneer Library System, Canandaigua, NY (Population served: 1,400)
Big Talk From Small Libraries 2016
February 26, 2016
http://nlcblogs.nebraska.gov/bigtalk/
Totally Totara - Learning Together, Jan Anderson, Northumberland County CouncilLearning Pool Ltd
Jan Anderson demonstrates how influential Totara has been for developing learners within their specific roles and the advantages of
this from both manager and learner. Jan ran through Totara on the day, if you would like a Totara LMSdemo, please visit www.learningpool.com
How can Catholic Social Teaching be applied to investment strategies? A presentation given by Theos' director, Elizabeth Oldfield, at the annual Catholic Charity Conference, 11 May 2016
This event gives you the opportunity to hear real-world examples of how businesses have successfully implemented and executed Internal Communications programmes and learn about the impact it has made to the business and the bottom line. They will also highlight pitfalls to be avoided along the way.
This presentation describes MetaGood - a social impact project started to document the lives of inspiring people - and to catalyze social innovation by disseminating these stories to others.
The Notable Reports Panel Strikes Again: WAPL 2017WiLS
From the Wisconsin Association of Public Libraries 2017 conference and presented by Vickie Stangel, Director, Dodgeville Public Library; Kelly TerKeurst, Director, Dwight Foster Public Library (Fort Atkinson); Gus Falkenberg, Technology and Design Director, Indianhead Federated Library System (Eau Claire); Cindy Fesemyer, Director, Columbus Public Library; Sara Gold, Community Liaison and Service Specialist, WiLS; Andrea Coffin, Community Liaison and Service Specialist, WiLS
Back by popular demand! Each year, a number of new reports about public libraries are produced by organizations like Pew, OCLC, Library Journal, The Aspen Institute, and others. These reports contain valuable information that can help us plan, develop services, and improve existing services, but unfortunately, few of us have the time to read every single one. The goal of this session is to help attendees get an overview of those reports and their implications for our work. Each panelist will share a summary of a report they believe is significant and discuss how they have used or will use the information at their library. Attendees will be encouraged to share other reports and insights that have mattered to them, too!
The trick always is to get people to realise that they need to change and that it is not necessarily threatening. This presentation is similar to others I have used in creating new Scenarios for Libraries in all sectors. This is an essential element of change management. The future of libraries and publishing is fundamental to re-thinking and the management of risk.
Social Media: What is it and what’s in it for my library? Presentation to Ver...vtrural
Social Media: What is it and what’s in it for my library? Presentation to Vermont Trustees and Friends
Annual statewide conference for Trustees and Librarians sponsored by Vermont Department of Libraries (VTLIB) and the Trustees Section of the Vermont Library Association (VLA) Saturday November 2, 2013
Vermont Statehouse
Presented by Rob Fish, Vermont Digital Economy Project
Campfire is a blueprint for social networking which we believe addresses a currently untapped niche in the creative community. It has been devised and is led by social entrepreneur Pete Lawrence, the founder of the successful Cooking Vinyl record label and Big Chill festivals. The Big Chill was well known for its thriving and proactive online community before the current mainstream social networks were established.
Campfire aims to be different. We want to build a complete ecosystem for the inspired and imaginative person thinking about culture and creative practice; arts meets science meets activism meets crafts meets funding meets social interaction.
It is clear that there exists a large, untapped demographic who are actively engaged in the creative industries, are wary of commercial interests impacting on their social networking experiences and are brand-aware trendsetters and tastemakers looking for something fulfilling, informative and practical, in order to make tangible the things that are presently intangible. Turning dreams into reality.
We hope you will find our Campfire circle warm and inviting, as well as being productive and fun.
Launch is scheduled for 2015, and we will announce our first event plans upon launch.
NCompass Live - June 18, 2014.
http://nlc.nebraska.gov/ncompasslive/
After two years in development, the Edge Initiative launched earlier this year and library leaders are already sharing how Edge has helped them connect with their local government officials, build community partnerships and align their strategic goals with community priorities. Join us to learn how using Edge will help you make strategic decisions about technology services and connect more closely with your community.
Edge, a professional management and leadership tool, gives libraries a look into their local data, from operations to partnerships and programming. It guides library leaders in assessing how their community is using technology and how to align future growth and services with community goals. It also provides useful resources to package and showcase the data to community leaders.
Presenters: Lourdes Aceves, Senior Program Manager, Edge Initiative and Dr. Molly Kinney, Mifflin County Library, Lewistown, PA.
A talk delivered by Brian Gambles at the Anybook Oxford Libraries Conference 2015 - Adapting for the Future: Developing Our Professions and Services, 21st July 2015.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
2. Agenda
• Who are we not reaching?
• Vibrant communities
• Library as linchpin
• Marketing
• Business Outreach & Reengaging your community
• Contextual outreach & the future of libraries
• Big picture
3. The patron exodus
“we are failing to engage people who are a huge
portion of our tax base and potential advocates:
adults between the age of 20 and 40ish.”
Abigail Goben, LISNews, February 15, 2010
Don’t Forget About Us
12. My game changer
Gary Vaynerchuk
– A glut of user-generated content has changed the game.
Any more, context is more important than content,
because there's so much of the latter. "There's so much
content that comes through," Vaynerchuk says, "that
there’s only so much you can consume."
13. Vibrant communities
What makes a vibrant community? Often times
community development is reduced to the
development of physical space or capital, but a
vibrant community is made up of much more,
including: social, human, environmental, financial,
political & cultural capital.
From I to We: Changing the Conversation 2011 Young
Professional Summit. Holistic Community
14. Six components of a vibrant
community
• Physical Capital
• Social Capital
• Cultural Capital
• Financial Capital
• Environmental Capital
• Human Capital
22. Library as linchpin & long tail
(Nexus and long reach)
• Leverage - what is your ROI?
– Outcome measurements – measure impact
• Adaptive – More proactive, less reactive
• Patrons versus communities – pulse
• Strategic alliances versus partners
23. Market segmentation
• Helps organizations find new customers, gain
insights, improve service delivery and become
customer-centric
• Tapestry segmentation classifies neighborhoods into
one of 65 segments
– Douglas County has 42 of the 65 segments
– The top eight segments account for just over half of the population
(266,352 people) while the top 12 segments account for two-thirds
of the population (336,671 people)
24. Tapestry market segmentation
• 20’s /singles/couples (organized by lifestage)
– Young and Restless (22.2)
– Old and Newcomers (11.4)
– Metropolitans (3.8)
– College Towns (2.5)
25. Tapestry market segmentation
• Single/Couple Professional
– Enterprising Professionals (6.1)
– In Style (1.5)
– Laptops and Lattes (3.2)
– Metro Renters (1.8)
30. Business Outreach - Resources
• Leverage your databases – target appropriately
– Business Decision
• Bibliocommons
• Libguides and partnerships
• Book Clubs
• Workshops & Classes – Have Laptop Will Travel
• Business Center
31. Business Outreach – Social Media
• LinkedIn
• Facebook
• Twitter
• Pinterest
32. Business Outreach – Get Involved
• Young Professionals
• Greater Omaha Chamber of Commerce
• Leadership Omaha
• Educator Directors meetings
• Entrepreneurs
• Attend meetups& other social business events
33. Reengaging your community
• Entertainment - Board Silly, Craft events
• Connections – Book Clubs, Speed Dating
• Community outreach – Farmer’s market, Buy the Big
O, Young Professional Summit, Bar Camp
• Business outreach
• Issuing library cards…wherever you are!
• Facebook,Twitter, & Pinterest
34. Contextual outreach & the future of libraries
• Seth Godinwas right:
“Want to watch a movie? Netflix is a better librarian,
with a better library, than any library in the country.
The Netflix librarian knows about every movie, knows
what you've seen and what you're likely to want to
see. If the goal is to connect viewers with movies,
Netflix wins.”
35. Contextual outreach & the future of libraries
• Seth goes on to say…
“The library is no longer a warehouse for dead books.
Just in time for the information economy, the library
ought to be the local nerve center for information.”
36. Contextual outreach & the future of libraries
• And Seth brings it home with
“The next library is a place, still. A place where people
come together to do co-working and coordinate and
invent projects worth working on together. Aided by a
librarian who understands the Mesh, a librarian who
can bring domain knowledge and people knowledge
and access to information to bear.”
38. Big picture
• Environmental Scan
• Find the Woo in your organization
• Get involved!
• Bibliocommons
• Discover stuff outside the library world
• Outreach
• 24 hour advocacy
In between place, not home, not work. But they want a space to hangout in and get Opportunity for public libraries. Community spaces we have, sometimes. Vibrant community spaces…well not. Base Camp
From I to We: Changing the Conversation is the theme of the Summit. Young professionals will learn how to collaboratively contribute to Omaha. Imagine what can be accomplished together!
Restore Omaha – promote the practice of restorationOmaha by Design is a civic planning organization dedicated to the development, implementation and monitoring of urban design and environmental public policy in the metro. Emerging Terrain is an educational non-profit research and design collaborative operating with a mission to creatively engage the public about factors shaping the built environment.We communicate with the public through exhibition, publication, and educational programming in order to establish a broad reaching forum for discussion.
Nexus strategic support to the mega community approach
Civic Technologies - This means that the library is addressing an extremely diverse range of people, but not bases on main stream definition of ethnic or racial classification.
Tapestry segmentation system organizes every U.S. neighborhood into one of 65 segments based upon their socioeconomic and demographic composition. Each neighborhood is analyzed and sorted by over 60 attributes. The data sources include Census 2000, ESRI’s proprietary demographic updates, Acxiom’s InfoBase consumer database, Mediamark Research Inc.’s national consumer survey, and other sourcesto capture the subtlety and vibrancy of the U.S. marketplace.
Surprised that the numbers are low here, but only within the last 5 years has Omaha become the place for entrepreneurs, etc.etc.