This proposal suggests utilizing various social media platforms like LinkedIn, Facebook, and Twitter to open business opportunities, generate leads, increase website traffic, transmit messages to key audiences, and establish thought leadership in traffic management. The proposal involves strategies for lead generation, brand exposure, attracting and engaging online audiences, and building a lead flow through content and social media marketing. This includes sharing content continuously, initiating discussions, responding to comments/tweets, promoting webinars and whitepapers, and more, to increase awareness, exposure, engagement and lead generation for Altus Traffic.

1. D O I N G B U S I N E S S I N A C O N N E C T E D W O R L D

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4. This Content and Social Media Marketing Proposal is uniquely crafted for
Altus Traffic Australia and Altus Traffic USA. This proposal is for a
comprehensive and coordinated campaign to build a social media presence
on the popular social media outlets, particularly LinkedIn, Facebook, and
Twitter, but can include other social media outlets as well. The social media
strategies and implementation are based on the results of analysis, study of
social media trends, and application of specifics unique to Altus Traffic. This
proposal will provide a complete social media marketing strategy which will
culminate in highly successful results for the company.
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7. Utilize various social media networking platforms to:
open opportunities for business and generate lead
increase direct traffic to the website
transmit messages to key audiences
establish thought leadership presence in the Traffic Management
sphere
increase brand awareness 2.0

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10. 1.03.0
Lead generation strategies
that leverage content and
social media marketing are
increasingly effective in
providing prospects the
information they want to
become viable sales
prospects.
BRAND
EXPOSURE
ATTRACT
ENGAGE
ONLINE
AUDIENCE
BUILD LEAD
FLOW
SUPPORT
CONVERSION
CONTENT & SOCIAL MEDIA MARKETING

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DIRECT
MARKETING
ENGAGEMENT
LEAD GENERATION
CONVERSION
By building online brand awareness,
providing information and resources,
sharing solution details, offering
insights, and keeping the
conversation going, we attract and
engage potential customers to
fill our sales funnel.
PROMO EMAILS
NEWSLETTER
FREE WHITEPAPERS / WEBINARS
LEAD QUALIFICATION
TELESALES
GUEST POSTING
INITIATE LINKEDIN DISCUSSIONS
RESPPOND TO COMMENTS
BRAND
MARKETING
EXPOSURE LINK JUICE
ENHANCE BLOG POSTS
TWITTER UPDATES
LINKEDIN SHARES
PR & ARTICLE SHARING
CONTENT &
SOCIAL
MEDIA
MARKETING

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14. AWARENESS & EXPOSURE. ENGAGEMENT. LEAD GENERATION.
1.04.0
Increase direct website and SNS traffic.
Recapture existing members’ interest.
Increase backlinks.
Create more visibility.
Enhance online reputation.
Build credibility.
CONTINUOUS
ARTICLE
SHARING
INITIATE
DISCUSSION
INTERACT
WITH
MEMBERS,
RESPOND TO
COMMENTS
SHARE
RELEVANT
INFO, NEWS
WITH LINKS
ADS AND
PROMOS: FREE
WEBINARS,
WHIITE
PAPERS, CASE
STUDIES STRATEGY

15. 1.04.1
Increase direct website and SNS traffic.
Recapture existing members’ interest.
Increase backlinks.
Create more visibility.
Enhance online reputation.
Build credibility.
CONTINUOUS
ARTICLE
SHARING
INITIATE
TWITTER
CONVERSATION
INTERACT
WITH
MEMBERS,
RESPOND TO
TWEETS
RETWEET
RELEVANT
INFO, NEWS
WITH LINKS &
HASHTAGS
ADS AND
PROMOS: FREE
WEBINARS,
WHIITE
PAPERS, CASE
STUDIES
LIVE
TWEETING
DURING
CONFERENCE/
TRADE SHOWS
STRATEGY
AWARENESS & EXPOSURE. ENGAGEMENT. LEAD GENERATION.

16. 1.04.2
Increase direct website and SNS traffic.
Recapture existing members’ interest.
Increase backlinks.
Create more visibility.
Enhance online reputation.
Build credibility.
CONTINUOUS
ARTICLE
SHARING
DOCUMENT
SHARING:
PHOTOS,
VIDEOS,
PRESENTATIONS
INTERACT
WITH
MEMBERS,
RESPOND TO
COMMENTS
SHARE
RELEVANT
INFO WITH
LINKS
ADS AND
PROMOS: FREE
WEBINARS,
WHIITE
PAPERS, CASE
STUDIES
ALTUS TRAFFIC
TIP OF THE DAY
TRAFFIC
MANAGEMENT
TIPS
ENHANCE
FACEBOOK
POSTS
STRATEGY
AWARENESS & EXPOSURE. ENGAGEMENT. LEAD GENERATION.

17. 1.04.3
Increase direct website and SNS traffic.
Recapture existing members’ interest.
Increase backlinks.
Create more visibility.
Enhance online reputation.
Build credibility.
DOCUMENT
SHARING
THROUGH:
GOOGLE+
SLIDESHARE
YOUTUBE
BLOGS AND
Q&A’S: POSTING
ON RELEVANT
BLOGS;
COMMENT ON
BLOGS WITH
LINKS; POST
Q&A’S WITH
LINKS
SYNDICATED
POSTS /PR
STRATEGY
AWARENESS & EXPOSURE. ENGAGEMENT. LEAD GENERATION.