This document provides an overview of content writing in the 21st century, including the scope and opportunities for content writers. It discusses the objectives and methodology of a study on the information needs and sources of content writers in Kerala, India. Key findings include that 70% of content writers are female, most are aged 24-29, and over 40% have a postgraduate education. The top three information sources for content writers are libraries, blogs, and books. Opportunities in content writing include the abundance of online information and editing tools, while challenges include information overload and plagiarism. Overall, content writing is presented as a lucrative career option for graduates in India.
Social Media Recruitment: an IntroductionAlex Bond
This is a presentation I gave as a 2 hour learning session introducing social media recruitment strategy. It is not comprehensive it was an introductory session for a broad range of businesses. It gives a good starting point to some of the opportunities within social media recruitment. Again it was a talk so some information was conveyed outside of the slide but its a really good overview especially for SME businesses.
Impact of e commerce toward indonesian silk industry the changing value chai...ijmvsc
The advent of the internet and information technology has revolutionarized the way small medium
enterprise do business, particularly those that in the silk industry. This preliminary research will look at
the definitions of e-commerce by various authors including Turban et al (2002) and Nezu (2001). A
definition of commerce will be suggested that takes into account all the areas in e-commerce including
business-to-business e-commerce and intrabusiness e-commerce which are usually not mentioned in many
definitions of e-commerce.The new types of products i.e. digital products as well as the new business
models which include content, affiliate and customization will be mentioned. The impact of technology on
the value chain in particular disintermediation and cybermediation with relevancies from the Indonesian
Silk Industry will be discussed.The theory of Diffusion of Innovation will be stated used to understand the
evolution of the internet and the adoption of web technologies by SME.Finally, the future of e-commerce
which includes the lessons learnt from start-up failures and the way that click-and-mortar industries can
be successful will be discussed.
Social Media Recruitment: an IntroductionAlex Bond
This is a presentation I gave as a 2 hour learning session introducing social media recruitment strategy. It is not comprehensive it was an introductory session for a broad range of businesses. It gives a good starting point to some of the opportunities within social media recruitment. Again it was a talk so some information was conveyed outside of the slide but its a really good overview especially for SME businesses.
Impact of e commerce toward indonesian silk industry the changing value chai...ijmvsc
The advent of the internet and information technology has revolutionarized the way small medium
enterprise do business, particularly those that in the silk industry. This preliminary research will look at
the definitions of e-commerce by various authors including Turban et al (2002) and Nezu (2001). A
definition of commerce will be suggested that takes into account all the areas in e-commerce including
business-to-business e-commerce and intrabusiness e-commerce which are usually not mentioned in many
definitions of e-commerce.The new types of products i.e. digital products as well as the new business
models which include content, affiliate and customization will be mentioned. The impact of technology on
the value chain in particular disintermediation and cybermediation with relevancies from the Indonesian
Silk Industry will be discussed.The theory of Diffusion of Innovation will be stated used to understand the
evolution of the internet and the adoption of web technologies by SME.Finally, the future of e-commerce
which includes the lessons learnt from start-up failures and the way that click-and-mortar industries can
be successful will be discussed.
An online flea market in higher education using c2 c e commerce model a requi...Struggler Ever
In higher education district, college students are special consumers. Second hand goods are their main needs while they are in college. Thereby public e-commerce websites may not fulfill their requirements. Trustworthiness and security, between e-commerce websites’ users, are also other issues that students, as buyers or sellers, are concerned about that public e-commerce users are still paying off its repercussions. Thus, it is essential to have an online flea market in higher education that specifically tailored to the students’ needs and demand. This study proposes a comprehensive requirements model that can be referred as guidelines to developing an online flea market for a higher education district. The methodology for constructing the requirements model involves four main phases, which are theoretical study, requirements elicitation, requirements’ analysis and requirement validation. The requirements model consists of several Unified Modeling Language (UML) diagrams, content, hypertext and presentation modeling; as well as list of requirements and use case description. The results form the requirements validation and it is very promising. Moreover, it demonstrated a significant efficiency of the requirements model towards a higher education district. After all, this work contributes to the requirements engineering domain specifically and to the body of software engineering generally.
The Importance of E-Commerce in Terms of Local Development: A Study in Turkey1inventionjournals
Internet is a great technology as well as a vast information storage, communication tool, trading platform, education field, business and entertainment environment. Internet is also the front door of the change and development and especially of the information community that is the bearer and courier of the development existing in the scientific and technologic fields. For this reason, E-commerce, which leaves its mark on the world market and gains more importance against the classic type of trade, also occupies a quite important position in national economy. The objective of our study is; to examine this commerce platform that is established as of today in city of Gümüşhane (Turkey) and to research the potential of E-commerce with regards to national economies and the factors that effect this potential.
How to leverage Social media for Recruitment - the BraveNewTalent wayGautam Ghosh
presentation made to the Knowledge Management Center of a global Executive Search firm in Delhi on how social media tools are changing business as well as recruitment
Marketing strategies for library resources and services to the engineering co...IJARIIT
This paper is to examine the marketing of Library resources and services to the engineering college students.
Engineering education is needed to market their resources and services proactively to the students who are not familiar with the
electronic environment. Librarians are needed to consider these learners' characteristics, language proficiency, learning styles and
their subjects of interests. This paper also suggests users’ web workflow strengthen the library visibility. Librarians can be very
effective in applying their skills to the marketing process in libraries.
`A Survey on approaches of Web Mining in Varied Areasinventionjournals
There has been lot of research in recent years for efficient web searching. Several papers have proposed algorithm for user feedback sessions, to evaluate the performance of inferring user search goals. When the information is retrieved, user clicks on a particular URL. Based on the click rate, ranking will be done automatically, clustering the feedback sessions. Web search engines have made enormous contributions to the web and society. They make finding information on the web quick and easy. However, they are far from optimal. A major deficiency of generic search engines is that they follow the ‘‘one size fits all’’ model and are not adaptable to individual users.
Evaluating Perceived Quality of B-School WebsitesIOSR Journals
Websites are a window for the world for looking in most of the Information and a gateway for many activities. Websites are not only a necessity but also mandatory for B-Schools. A B-School Website serves as portal to all stakeholders in addition to being an information placeholder. The Websites serves from being an administrative tool to a Learning Management system. The utility and the effectiveness of website depend on the quality of the service it provides to the surfer. A study was undertaken to survey the various features of a B-School Website that could serve as a Quality Function Deployment (QFD) touchstones. In addition, the influence of perceived quality on the user satisfaction was also studied. A focus group of B-School Students evaluated the Websites and scored a checklist cum questionnaire. The results highlight the most frequently found features and the least found features of a B-School Website. The factors that are important for creating a quality website are also found. This study will help the B-school administrators and the Website designers to create a quality and satisfying Websites.
IJRET : International Journal of Research in Engineering and TechnologyImprov...eSAT Publishing House
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology.
An online flea market in higher education using c2 c e commerce model a requi...Struggler Ever
In higher education district, college students are special consumers. Second hand goods are their main needs while they are in college. Thereby public e-commerce websites may not fulfill their requirements. Trustworthiness and security, between e-commerce websites’ users, are also other issues that students, as buyers or sellers, are concerned about that public e-commerce users are still paying off its repercussions. Thus, it is essential to have an online flea market in higher education that specifically tailored to the students’ needs and demand. This study proposes a comprehensive requirements model that can be referred as guidelines to developing an online flea market for a higher education district. The methodology for constructing the requirements model involves four main phases, which are theoretical study, requirements elicitation, requirements’ analysis and requirement validation. The requirements model consists of several Unified Modeling Language (UML) diagrams, content, hypertext and presentation modeling; as well as list of requirements and use case description. The results form the requirements validation and it is very promising. Moreover, it demonstrated a significant efficiency of the requirements model towards a higher education district. After all, this work contributes to the requirements engineering domain specifically and to the body of software engineering generally.
The Importance of E-Commerce in Terms of Local Development: A Study in Turkey1inventionjournals
Internet is a great technology as well as a vast information storage, communication tool, trading platform, education field, business and entertainment environment. Internet is also the front door of the change and development and especially of the information community that is the bearer and courier of the development existing in the scientific and technologic fields. For this reason, E-commerce, which leaves its mark on the world market and gains more importance against the classic type of trade, also occupies a quite important position in national economy. The objective of our study is; to examine this commerce platform that is established as of today in city of Gümüşhane (Turkey) and to research the potential of E-commerce with regards to national economies and the factors that effect this potential.
How to leverage Social media for Recruitment - the BraveNewTalent wayGautam Ghosh
presentation made to the Knowledge Management Center of a global Executive Search firm in Delhi on how social media tools are changing business as well as recruitment
Marketing strategies for library resources and services to the engineering co...IJARIIT
This paper is to examine the marketing of Library resources and services to the engineering college students.
Engineering education is needed to market their resources and services proactively to the students who are not familiar with the
electronic environment. Librarians are needed to consider these learners' characteristics, language proficiency, learning styles and
their subjects of interests. This paper also suggests users’ web workflow strengthen the library visibility. Librarians can be very
effective in applying their skills to the marketing process in libraries.
`A Survey on approaches of Web Mining in Varied Areasinventionjournals
There has been lot of research in recent years for efficient web searching. Several papers have proposed algorithm for user feedback sessions, to evaluate the performance of inferring user search goals. When the information is retrieved, user clicks on a particular URL. Based on the click rate, ranking will be done automatically, clustering the feedback sessions. Web search engines have made enormous contributions to the web and society. They make finding information on the web quick and easy. However, they are far from optimal. A major deficiency of generic search engines is that they follow the ‘‘one size fits all’’ model and are not adaptable to individual users.
Evaluating Perceived Quality of B-School WebsitesIOSR Journals
Websites are a window for the world for looking in most of the Information and a gateway for many activities. Websites are not only a necessity but also mandatory for B-Schools. A B-School Website serves as portal to all stakeholders in addition to being an information placeholder. The Websites serves from being an administrative tool to a Learning Management system. The utility and the effectiveness of website depend on the quality of the service it provides to the surfer. A study was undertaken to survey the various features of a B-School Website that could serve as a Quality Function Deployment (QFD) touchstones. In addition, the influence of perceived quality on the user satisfaction was also studied. A focus group of B-School Students evaluated the Websites and scored a checklist cum questionnaire. The results highlight the most frequently found features and the least found features of a B-School Website. The factors that are important for creating a quality website are also found. This study will help the B-school administrators and the Website designers to create a quality and satisfying Websites.
IJRET : International Journal of Research in Engineering and TechnologyImprov...eSAT Publishing House
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology.
A Fuzzy Expert System for Assessing the InternetStores Based on Web Site Attr...IDES Editor
Purpose of this research is determining the success
of online shopping stores by an intelligent system. Here a
Fuzzy Expert System has been designed with the consideration
of website attributes as input variables. The web site success
level is determined in this system as output.
The rules of systems have been extracted from some ecommerce
experts and the systems have been developed with
the use of FIS tool of MATLAB software. The final result
contains an anticipating model for evaluating level of web
site success of shopping centers based on website factors
situation. The presented steps have been run in four online
bookstores as the empirical study.
WEB BASED INFORMATION SYSTEMS OF E-COMMERCE USER SATISFACTION USING ZACHMAN ...AM Publications
The progress in information and communication technologies and the birth of the internet has changed the end user computing experience and environment. This advancement has changed the way of delivering information and services. Information systems can now be web-enabled, unlike the traditional stationary information systems. Web based means the information system includes in the website. Web portals are a part of this advancement. A Web portal is a gateway to information and services from multiple sources in a unified way, using a single, unique user interface. This study will make design of web base online information systems of e-commerce user satisfaction using Zachman framework. The major objectives of this study was to investigate how information system IS measures that influence user satisfaction of the Diponegoro university students, also to design and analysis the implementation of Zachman Framework. Based on the data analysis collected by e-mail, the conclusion were: Design of the website in online store is good implementation because there is majority of respondents agree for customer satisfaction. The analysis of zachman framework for shopme design online store reflected the best solution because describe the more comprehensive coverage for all enterprise architecture stakeholders. The information system is measures the influence user satisfaction of the Diponegoro University students, and the design and analysis the implementation of zachman framework in this study presented a method that provides guidance in the development of an organization’s enterprise architecture.
CONTENT AND USER CLICK BASED PAGE RANKING FOR IMPROVED WEB INFORMATION RETRIEVALijcsa
Search engines today are retrieving more than a few thousand web pages for a single query, most of which
are irrelevant. Listing results according to user needs is, therefore, a very real necessity. The challenge lies
in ordering retrieved pages and presenting them to users in line with their interests. Search engines,
therefore, utilize page rank algorithms to analyze and re-rank search results according to the relevance of
the user’s query by estimating (over the web) the importance of a web page. The proposed work
investigates web page ranking methods and recently-developed improvements in web page ranking.
Further, a new content-based web page rank technique is also proposed for implementation. The proposed
technique finds out how important a particular web page is by evaluating the data a user has clicked on, as
well as the contents available on these web pages. The results demonstrate the effectiveness of the proposed
page ranking technique and its efficiency.
This presentation was given at the KM Singapore conference in Singapore on 15 Aug 09. I introduced a governance cycle and presented 4 key areas of governance: information organisation, publishing, collaboration and apps.
Web surfing for various purposes has become a habit of humans. Searching for information from the Internet today has been made easier by the widely available search engines. However, there are many search engines and their number is increasing. It is of considerable importance for the designer to develop quality search engines and for the users to select the most appropriate ones for their use. The Information quality linked through these searches is quite irregular. There are fair chances that the retrieved results are irreverent and belong to an unreliable source. In fact, most search engines are developed mainly for better technical performance and there could be a lack of quality attributes from the customers’ perspective. In this paper, we first provide a brief review of the most commonly used search engines, with the focus on existing comparative studies of the search engines. The paper also includes a survey conducted of 137 respondents where the identified user expectations will be of great help not only to the designers for improving the search engines, but also to the users for selecting suitable ones. The objective behind this study was also to find the reason behind poor precision and recall of so many available search engines. The study finally aims to enhance user search experience.
The Predictive Effects of Communication and Search Quality on Behavioral Inte...Russ Merz, Ph.D.
A Presentation delivered to the Fifth Tricontinental Conference on Global Advances in Business Communications (GABC), Antwerp, Belgium May 29th-31st 2013. Details the results of a theory building study that examines how contextual elements impact the perceptions of information and search quality of a corporate e-commerce website.
International conference On Computer Science And technologyanchalsinghdm
ICGCET 2019 | 5th International Conference on Green Computing and Engineering Technologies. The conference will be held on 7th September - 9th September 2019 in Morocco. International Conference On Engineering Technology
The conference aims to promote the work of researchers, scientists, engineers and students from across the world on advancement in electronic and computer systems.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Model Attribute Check Company Auto PropertyCeline George
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Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
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Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
1. CONTENT WRITING IN THE 21ST
CENTURY -INFORMATION NEEDS,
CHALLENGES AND OPPORTUNITIES:
AN OVERVIEW
Jomy Jose
MLISc, NET
Asst. Librarian,
Asian School of Business, Trivandrum, Kerala
Email:mail2jomichan@gmail.com
Jismy Vakkachan
M.Sc.Biotech
Freelance Copywriter, Alappuzha, Kerala
Email: jismyvakhn@gmail.com
Abstract: Content writing and SEO are new generation jobs in Information Technology. This paper give a
basic idea about content writing, its scope, general jobs of a content writer, basic qualifications,
challenges, opportunities etc. The scope of the study is limited to three districts of Kerala state and sample
of the study are the content writers of various companies. The main objective of the study is to identify
the information seeking behaviour and the source of information chosen by content writers for writing
topics. Results show that 70 % of the content writers are female and that 43.33 percentage of content
writers were seeking information for new ideas. Libraries, blogs, and books are the main sources of
information for content writers. 31.67 percentage of content writers are graduates and 41.67 percentage
are post graduates and 21.66 have above post graduate qualifications.
Keywords: Content writing, Challenges, Opportunities, Information needs
I. INTRODUCTION
A content writer for the web is a person who specializes in providing relevant and interesting content
for websites, blogs, social media pages and their like. The created content should contain ‘keywords’ that can be
detected by search engines to attract targeted users to a website. The content must also be able to retain the
audience by keeping them entertained or providing them with the matter that was queried in the first place.
Depending upon the institution, individual or product marketed the content may vary to suit the requirements of
each. Generally the aim is to lure customers to a defined product on sale or to disseminate information about
courses, people, services or simply knowledge based content. Internet being a major part of economy and social
interaction today, the role of a content writer has increased in relevance markedly. He or she has the power to
lure a major chunk of the population towards a product or company. This goes to say that Search Engine
Optimization revolves around this fulcrum that he or she is. Secondly, with so many web pages in the network
today, it becomes a challenging task to lure a specific group from among the huge Internet user population
towards a particular product. Here too the writer has a vital role in the survival of a marketing organization.
Janet and Thomases (2001) pointed three guidelines for web content writers. They are: when writing for the
Web, be concise, be ‘scannable’ and be objective. The more technically a writer can express, the better he prices
himself in the market. Most rated writers as the trend today indicates are those whose niche lies in writing
beauty and wellness content for women’s magazines. The lowest priced ones are those writing reviews or edited
content. In such a context, a content writer can hope to earn anywhere between Rs.12000 to 50000 per month in
India and more depending on the excellence of his/ her writing and marketing skills.
Generally a writer’s area of expertise lies in creating convincing reviews, better rewrites, better product
presentation, far reaching content and technically sound advice in case of such service providing sites. All this,
is possible only when the content is unique. Plagiarism is a punishable and unethical activity. It implies copied
content from other well rated sites.
Jomy Jose et al. / International Journal of Computer Science & Engineering Technology (IJCSET)
ISSN : 2229-3345 Vol. 5 No. 09 Sep 2014 848
2. Routine jobs of a content writer may thus be summarized as follows:
• Searching and rewriting quality content
• Creating web content based on data supplied by client.
• Editing of articles by print publications online.
• Proofreading of web content for clients
• Website creation and newsletter development
• Creating blog content
• Creation and management of social media pages
A content writer must first and foremost be proficient in reading, writing and speaking a particular
language. Most commonly recommended is English (US or British) as most pages on the Internet are generated
in the language. Experience in the use of Internet for data extraction is a must. Familiarity with the basic
concepts in Search Engine Optimization (SEO) or web development is also necessary. The Macmillan
Dictionary defined SEO as the process of editing the content of a website in such a manner that it attracts more
visitors and hence has a higher search engine ranking.
II. OBJECTIVES OF THE STUDY
The objectives of the current study are listed here:
• To know the information seeking behaviour of content writers
• To identify the source of information for writing topics
• To know the education level of content writers under study
• To find out the gender difference in content writer job
• To determine the age wise distribution of the current content writers in various companies.
• To know the level of satisfaction of the available information sources
• To identify the challenges faced by content writers
• To know the opportunities in the era of the INTERNET
III. SCOPE OF THE STUDY
The scope of the study is limited to three districts of Kerala: Trivandrum, Ernakulam and Kozhikode
district. The sample of the study covers content writers of various companies in these districts .These three
districts have many IT related companies (Technopark- Trivandrum, Infopark- Ernakulam and Cyberpark-
Kozhikode). It is not easy to reach freelance contentwriters and so the study does not consider freelance content
writers of Kerala. It’s a limitation of the current study.
IV. INFORMATION TECHNOLOGY PARKS IN KERALA
Technopark, Trivandrum:-Technopark is a technology park located at Thiruvananthapuram, the administrative
capital of the state of Kerala in India. The park launched in 1990 by Government of Kerala is dedicated to
boosting Information technology ventures. It is now considered as the largest information technology park in
India in terms of built up area.
Inforpark, Ernakulam - Infopark, Kochi is an information technology park situated in Kakkanad, in the city of
Kochi, India. It was established in 2004 by Government of Kerala. The Infopark campus lies adjacent to
SmartCity, Kochi, a proposed information technology park near Kakkanadu, Kochi in Kerala.
Cyberpark- Kozhikode- Cyberpark is a Government of Kerala undertaking in the Malabar region of Kerala. It
was set up in 2009 by Kerala State IT Infrastructure Limited (KSITIL).
V. REVIEW OF LITERATURE
Black, E. P. (2011) described the selection of a web content management system (CMS) at the Ohio State
University Libraries. The study outlines the need for a CMS, describes the system requirements to support a
large distributed content model and shares the CMS trial method used, which directly included content provider
feedback side-by-side with the technical experts.
Visser and Weideman (2011) investigated the website usability attributes which are in contradiction with search
engine optimisation elements. The results shows that inclusion of the usability attributes positively affect
conversion, indicating that usability is a prerequisite for effective website design. Search engine optimisation is
also a prerequisite for the very reason that if a website does not rank on the first page of the search engine result
page for a given keyword, then that website might as well not exist.
Chin-Feng and Yu-Hung (2010) conducted a study for discovering consumer preferences regarding package
tours to China, travel advertisements on web sites, search engine results and identifying the similarities among
Jomy Jose et al. / International Journal of Computer Science & Engineering Technology (IJCSET)
ISSN : 2229-3345 Vol. 5 No. 09 Sep 2014 849
3. travel agency web sites. The study found that the text content of each web site provides more attribute
information regarding package tours and less information about the consequences of traveling and value
satisfaction.
Williams et.al (2010) conducted a study to determine the quality of user generated content (UGC) on web sites
from the point of view of the customer. The research was conducted amongst a number of interviewees who
have been asked to judge the quality of UGC on hotel web sites. The findings shows that three types of
information are needed by the person using UGC on hotel web sites: objective information about the hotel;
information about the reviewer's qualifications and information about the reviewer's beliefs and expectations.
Cox (2009) conducted a study about the writings for professional development and for the profession of Records
and information management (RIM) practitioners. The study found that the greatest barrier preventing RIM
professionals from contributing to the professional literature maybe a lack of comfort in writing for publication.
The study suggested some of the tips which help to encourage RIM professionals to contribute to the field's
literature are read widely, start from practice, read good writers, don't overlook the web, find a mentor, fine-tune
what works best for you, Build a professional library and build a network of colleagues.
Malaga (2007) has done a search engine optimization (SEO) project at a new e-commerce site. The site's search
engine rankings and traffic were measured after each phase in the project. The results indicate that SEO is an
effective method for improving search engine rankings and site traffic. The costs and benefits of the SEO project
are compared with a pay-per-click (PPC) search marketing campaign and SEO project proved more cost
effective than the PPC campaign.
Hassan and Li (2005) presented a framework for evaluating the usability and content usefulness of Web sites by
using the benchmarking approach. A total of 46 criteria were identified that can be used as the benchmarking
metrics. The framework was tested for its applicability by evaluating four political Web sites in Malaysia. The
results proved that the framework is easy to implement and would be particularly valuable for those who intend
to benchmark the overall usability and content usefulness of their Web sites against those of their competitors.
Barbadora, L. (2000) in his article mentioned some practical tips for Web content to ensure giving business-to-
business site visitors what they want and what they return. It includes: writing simply and concisely; not
overstating your message; enhancing searchability, and building an ongoing relationship.
VI. METHODOLOGY
Survey method is considered as one of the best methods to investigate conditions and problems in
realistic settings and gather more reliable and adequate information for data analysis and further assessment.
Therefore, the study based on survey method. For this purpose a pre-tested structured questionnaire was
designed to collect the data pertaining to this study. A sample of 60 content writers from various companies was
taken for study- twenty samples from each of the three IT hubs in Kerala (Technopark-Trivandrm ,Infopark-
Ernakulam and Cyberpark-Kozhikode).
VII. DATA ANALYSIS
Table -1: Gender wise analysis
Sl. No Gender Frequency Percentage
1 Female 42 70
2 Male 18 30
Total 60 100
The Gender wise analysis shows that 70 % of the content writers are females.
Jomy Jose et al. / International Journal of Computer Science & Engineering Technology (IJCSET)
ISSN : 2229-3345 Vol. 5 No. 09 Sep 2014 850
4. Table-2: Age wise analysis
Sl. No Gender Frequency Percentage
1 18-23 9 15
2 24-29 28 46.67
3 30-35 15 25
4 36-41 6 10
5 Above 36 2 3.33
Total 60 100
Table -2 shows that the age wise distribution of content writers. Since content writing is a new generation of job
and so a majority of the content writers falls within the age slab of 24-29. 46.67 percentage comes under 24-29
age group followed by 25 percentage falling within 30-35 age slab.
Table-3: Education Level of content writers
Sl.No Education Level Frequency Percentage
1 SSLC 0 0
2 Plus two 0 0
3 Diploma holders 3 5
3 Graduation 19 31.67
4 Post graduation 25 41.67
5 Above post graduation 13 21.66
Total 60 100
Table-3 shows the education Level of 60 content-writers working in various companies of the technology parks
in Kerala State. It is clear that a minimum graduation is required for the job of a content writer. Table 3 shows
that 31.67 percentage are graduates, 41.67 percentage are post graduates and 21.66 have above post graduate
qualifications which includes MPhil or PhD in their respective post graduate subjects.
Table -4: Purpose of seeking information
Sl. No Purpose Frequency Percentage
1 For New ideas 26 43.33
2 To Know Writing style 14 23.33
3 For Reference 12 20
4 Authenticity of data 7 11.67
5 Others 1 1.67
Total 60 100
Table -4 shows that 43.33 percentages of content writers were seeking information for new ideas. 23.33
percentage content writers searched the Internet in order to know the writing style of other websites, blogs,
social pages etc. Writing style is very important to attract the readers.20 percentage of the total respondents’
purpose is to reference and for an 11.67% the purpose is to check the authenticity of data in the contents.
Jomy Jose et al. / International Journal of Computer Science & Engineering Technology (IJCSET)
ISSN : 2229-3345 Vol. 5 No. 09 Sep 2014 851
5. Table -5: Source of information
Sl. No Source of
information
Frequency Percentage
1 Books 10 16.67
2 Magazines 8 13.33
3 Newspapers 5 8.33
4 Libraries 15 25
5 Blogs 12 20
6 Websites 7 11.67
7 Others 3 5
Total 60 100
Table -5 shows that libraries (25%), blogs (20%) and books (10%) are main sources of information for content
writers. Most of the content writers have membership in libraries includes public libraries as well as academic
libraries. Libraries provide current and authentic information through books, magazines and various reliable e
resources.
Table-6: Level of satisfaction
Sl. No Level of satisfaction Frequency Percentage
1 Very satisfied 30 50
2 Satisfied 18 30
3 Not satisfied 12 20
Total 60 100
Table-6 indicates the level of satisfaction among the available source of information. While 50% of the content
writers are very satisfied, 30% of the total respondents are just adequately satisfied. 20% of the total responds
are not satisfied about the available sources.
VIII. FINDINGS
• Gender wise analysis shows that 70 % of the content writers are females.
• 46.67% of the total 60 content writers comes under 24-29 age group followed by 25 percentage in 30-
35 age slab.
• 31.67 percentage are graduates , 41.67 percentage are post graduates and 21.66 have above post
graduate qualifications
• 43.33% of the content writers were seeking information for new ideas.
• Libraries , blogs and books are the main sources of information
• 50% of the content writers are very satisfied and 30% of the total respondents are satisfied about the
available sources.
IX. CONCLUSION
To conclude, some of the opportunities for content writers in the 21st century are:
• Internet is a mine of information
• Academic Libraries offer reliable information albeit time consuming.
• Availability of typing softwares like speech to writing conversion tools eg: Nuance Dragon tools
• Plagiarism checking softwares like Copyscape, iThenticate and Turnitin. But they are most often paid
online checking tools/ sites.
• Online editing services
• English oriented curricula of Indian education system
The challenges faced by a content writer today maybe summarized as: Information explosion, generation of
different content based on the same idea, frequently encountered plagiarized content, catering to users across
language barriers and differences, and time constraints. To summarize, search engine optimization is a lucrative
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6. alternative career for many graduates and postgraduates looking for employment. The fact that in a country like
India there are few who know about the prospects and conditionings required for this job makes it less
competitive. For an experienced writer with two to three years experience the job becomes a piece of cake with
more being achieved in shorter time and paying more in returns. Career advisers can include Search engine
optimization and content writing as a lucrative career for youngsters passionate about taking up writing as a
career.
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