The document provides best practices for writing effective web content. It discusses guidelines for legibility, readability, comprehension, and organization. Key recommendations include using sans-serif fonts, line spacing between 1.5x-2x the font size, limiting line widths to 50-75 characters, and structuring content around user needs and tasks. The document also outlines frameworks for analyzing user journeys and content lifecycles to best support customer goals.
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results
International SEO - Search Love London 2012Lisa Myers
My presentation on International SEO at Search Love London (2012). Go through all options for geo targeting including hreflang, using webmaster tools and ccTLD vs subdomain and subfolders.
Search engine optimization is golden in today's world. This presentation from the 2013 Marketing Summit held in Milwaukee, WI covers the core aspects of getting your website to the top of Google by focusing on Content and Linking and how they directly relate to your On-Site and Off-Site strategies. To learn more, visit www.keystoneclick.com
Presented at Social Media Shake-Up 2017 in Atlanta. Actionable SEO fundamentals for PR, communications, and social media professionals. How to write and phrase your message for maximum results.
During this workshop, metadata specialists from traditional publishing houses, ebook retailers, and metadata solution providers will help you improve your title data so that readers can find your books easily! Topics covered will be subject codes/keywords, cover images, author information, sales rights, pricing and more. Learn how accurate and complete metadata could lead to increased sales. Finally, speakers will share best practices on how often you should update your metadata and how to handle reiterative cycles of metadata creation. Moderator: Patricia Payton, Senior Manager Publisher Relations and Content Development
Speakers: Wendell Lotz, Vice President, Metadata, Ingram Content Group Inc.; Robert S. Stevens, Chief Community Officer, Firebrand Technologies; Clark Fife, Director of Metadata, Macmillan US; Patricia Simones, US Operations Manager, Kobo
Modeling the Content Experience: Delivering the Right Content, to the Right P...Andrea L. Ames
Presentation by Andrea Ames (@aames) from STC Summit 2017 (#stc17): https://summit.stc.org/schedule/
Do you work in a multi-product environment and struggle to keep content experiences consistent and delightful for your customers across the enterprise? Do you feel that your style and design guidance is necessary, but not sufficient, to address the task of ensuring your content is delivered to the right person, in the right place, and at the right time? If so, join Andrea for this deep-dive into modeling the content experience. You will dive into a real-world example and work in a group to follow Andrea's process for creating the framework of several models. You will complete enough of each model to continue the process back on the job, and you will take away actionable advice, tips, and tricks to make the work as efficient and successful as possible. Bring your questions and plan to get your hands dirty and have fun!
In this hands-on workshop, you will learn
- What content experience modeling is and how it differs from content or topic modeling
- How modeling benefits your customer experience
- What some typical models are and how to identify the right models for you
- How to design, develop, and validate models
- How to enable the content designers and developers on your team to apply those models
KMU Best Practice: Bestattungen Hubert Laubach bei Facebook #AFBMCAllFacebook.de
Vortrag von Marc Laubach und Thorsten Bost auf der AllFacebook Marketing Conference 2017 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/bestattungen/
Talk given by Gavin Austin, Principal Technical Writer, and Ted Kuster, Lead Technical Writer, at STC Silicon Valley meetup on February 2016
Customers no longer have the patience to read online help or user guides. To help customers better understand why they should use a variety of features, and renew their subscription-based apps, Salesforce conducted research to determine the content types that engaged customers most. The result—Salesforce changed its content strategy.
In this session, you’ll learn:
What types of interactive content we’re creating at Salesforce
Why Salesforce moved to interactive content over documentation
How a large company changed its content strategy and how customers responded
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Greg Fry, CEO of Content Plan
Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote video creation and usage as part of your storytelling and content marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Learn the essentials of building a documented content marketing strategy, from our Co-Founder and Chief Content Officer, Debbie Williams. Set goals and KPIs, develop buyer personas and an SEO plan, and map editorial content ideas to your buyer's journey. Filled with data, insights, and dozens of ideas for generating content ideas that will deliver results. www.sproutcontent.com
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
Im Dezember 2016 wurde die Marke derwesten.de durch die FUNKE Medien NRW reaktiviert. Die Zielsetzungen der Verlagsgeschäftsführung und der Chefredaktion waren ambitioniert und ehrgeizig. nach 3 Monaten sollte das neue Newsportal mind. 600.000 Visits aus den sozialen Netzwerken verzeichnen. Schneller Reichweitenaufbau über Paid und organische Maßnahmen – die wichtigsten Learning und Tipps gibt es in unserem Vortrag. ( Vortrag zusammen mit Alexander Boecker, Chefredakteur derwesten.de)
You already have the right app to increase content consumption, and conversions with Marketo Predictive Content. View these slides, where we share best practices, use cases and how-to's on automatically recommending the right message to the right buyer and boosting your web and email ROI with powerful machine learning!
Das Filmstudio in der Hosentasche: Apps, Tipps und Tricks für Smartphone-Vide...Realizing Progress
Hands-on-Session von Günter Exel beim social media travel day 2017 in Frankfurt, 26. Oktober 2017. Der Mini-Workshop gibt erste Inspirationen zur Videoproduktion am Smartphone: Wie kann man Videos aufnehmen, mobil schneiden, vertonen und fürs mobile Storytelling auf Facebook, Twitter, Instagram, Snapchat & Co. einsetzen?
Wer sich über die hier vorgestellten Apps, Tipps und Tricks rund um das Filmstudio in der Hosentasche näher mit dem Thema beschäftigen möchte, findet weitere Trainings-Programme in den eintägigen Tourismuszukunft-Workshops „Mobiles Storytelling“ (www.tourismuszukunft.de/akademie/seminare/seminar-mobiles-storytelling/) und „Mobile Video“.
Facebook Workshop - Mache Facebook zum MarkenbotschafterPaul Anderie 🧢
Facebook ist das neue Fernsehen. Gerade kleine und mittelständige Geschäfte können sich einen Vorteil davon machen.
Mehr Infos unter: https://prandible.com/
Het inzetten van content op social media is voor veel bedrijven een effectieve manier op om social media zichtbaar te zijn en doelgroepen in beweging te krijgen. Een doelgerichte inzet van content op social media ondersteunt bedrijven bij het vergroten van bereik, het stimuleren van interactie, een betere reputatie en imago en het genereren van verkeer en leads. Deze 1 daagse NIMA workshop leert alles over het opstellen van een strategisch raamwerk om een doelgerichte content strategie voor social media te bepalen en in de praktijk te kunnen toepassen.
WORKSHOP: Content Marketing on a Shoestring Budget - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Caoimhe Gaskin, Content Marketing at Digital Marketing Institute
In this workshop, Caoimhe will share some practical solutions for your content needs that you can implement immediately, recommend apps and tools for producing content using mobile journalism techniques and highlight the key metrics for measuring success in your multimedia efforts.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Workshop: Dialog und Mehrwert in Social Media, Content CreationDaniel Friesenecker
http://brandsandfriends.at 1/2-Tages-Workshop in den beiden Projekten "Unternehmenskommunikation und Social Media", sowie "Arbeitgebermarke und Social Media".
Freu mich über Besuche auf meinem Blog http://TheAngryTeddy.com
International SEO - Search Love London 2012Lisa Myers
My presentation on International SEO at Search Love London (2012). Go through all options for geo targeting including hreflang, using webmaster tools and ccTLD vs subdomain and subfolders.
Search engine optimization is golden in today's world. This presentation from the 2013 Marketing Summit held in Milwaukee, WI covers the core aspects of getting your website to the top of Google by focusing on Content and Linking and how they directly relate to your On-Site and Off-Site strategies. To learn more, visit www.keystoneclick.com
Presented at Social Media Shake-Up 2017 in Atlanta. Actionable SEO fundamentals for PR, communications, and social media professionals. How to write and phrase your message for maximum results.
During this workshop, metadata specialists from traditional publishing houses, ebook retailers, and metadata solution providers will help you improve your title data so that readers can find your books easily! Topics covered will be subject codes/keywords, cover images, author information, sales rights, pricing and more. Learn how accurate and complete metadata could lead to increased sales. Finally, speakers will share best practices on how often you should update your metadata and how to handle reiterative cycles of metadata creation. Moderator: Patricia Payton, Senior Manager Publisher Relations and Content Development
Speakers: Wendell Lotz, Vice President, Metadata, Ingram Content Group Inc.; Robert S. Stevens, Chief Community Officer, Firebrand Technologies; Clark Fife, Director of Metadata, Macmillan US; Patricia Simones, US Operations Manager, Kobo
Modeling the Content Experience: Delivering the Right Content, to the Right P...Andrea L. Ames
Presentation by Andrea Ames (@aames) from STC Summit 2017 (#stc17): https://summit.stc.org/schedule/
Do you work in a multi-product environment and struggle to keep content experiences consistent and delightful for your customers across the enterprise? Do you feel that your style and design guidance is necessary, but not sufficient, to address the task of ensuring your content is delivered to the right person, in the right place, and at the right time? If so, join Andrea for this deep-dive into modeling the content experience. You will dive into a real-world example and work in a group to follow Andrea's process for creating the framework of several models. You will complete enough of each model to continue the process back on the job, and you will take away actionable advice, tips, and tricks to make the work as efficient and successful as possible. Bring your questions and plan to get your hands dirty and have fun!
In this hands-on workshop, you will learn
- What content experience modeling is and how it differs from content or topic modeling
- How modeling benefits your customer experience
- What some typical models are and how to identify the right models for you
- How to design, develop, and validate models
- How to enable the content designers and developers on your team to apply those models
KMU Best Practice: Bestattungen Hubert Laubach bei Facebook #AFBMCAllFacebook.de
Vortrag von Marc Laubach und Thorsten Bost auf der AllFacebook Marketing Conference 2017 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/bestattungen/
Talk given by Gavin Austin, Principal Technical Writer, and Ted Kuster, Lead Technical Writer, at STC Silicon Valley meetup on February 2016
Customers no longer have the patience to read online help or user guides. To help customers better understand why they should use a variety of features, and renew their subscription-based apps, Salesforce conducted research to determine the content types that engaged customers most. The result—Salesforce changed its content strategy.
In this session, you’ll learn:
What types of interactive content we’re creating at Salesforce
Why Salesforce moved to interactive content over documentation
How a large company changed its content strategy and how customers responded
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Greg Fry, CEO of Content Plan
Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote video creation and usage as part of your storytelling and content marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Learn the essentials of building a documented content marketing strategy, from our Co-Founder and Chief Content Officer, Debbie Williams. Set goals and KPIs, develop buyer personas and an SEO plan, and map editorial content ideas to your buyer's journey. Filled with data, insights, and dozens of ideas for generating content ideas that will deliver results. www.sproutcontent.com
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
Im Dezember 2016 wurde die Marke derwesten.de durch die FUNKE Medien NRW reaktiviert. Die Zielsetzungen der Verlagsgeschäftsführung und der Chefredaktion waren ambitioniert und ehrgeizig. nach 3 Monaten sollte das neue Newsportal mind. 600.000 Visits aus den sozialen Netzwerken verzeichnen. Schneller Reichweitenaufbau über Paid und organische Maßnahmen – die wichtigsten Learning und Tipps gibt es in unserem Vortrag. ( Vortrag zusammen mit Alexander Boecker, Chefredakteur derwesten.de)
You already have the right app to increase content consumption, and conversions with Marketo Predictive Content. View these slides, where we share best practices, use cases and how-to's on automatically recommending the right message to the right buyer and boosting your web and email ROI with powerful machine learning!
Das Filmstudio in der Hosentasche: Apps, Tipps und Tricks für Smartphone-Vide...Realizing Progress
Hands-on-Session von Günter Exel beim social media travel day 2017 in Frankfurt, 26. Oktober 2017. Der Mini-Workshop gibt erste Inspirationen zur Videoproduktion am Smartphone: Wie kann man Videos aufnehmen, mobil schneiden, vertonen und fürs mobile Storytelling auf Facebook, Twitter, Instagram, Snapchat & Co. einsetzen?
Wer sich über die hier vorgestellten Apps, Tipps und Tricks rund um das Filmstudio in der Hosentasche näher mit dem Thema beschäftigen möchte, findet weitere Trainings-Programme in den eintägigen Tourismuszukunft-Workshops „Mobiles Storytelling“ (www.tourismuszukunft.de/akademie/seminare/seminar-mobiles-storytelling/) und „Mobile Video“.
Facebook Workshop - Mache Facebook zum MarkenbotschafterPaul Anderie 🧢
Facebook ist das neue Fernsehen. Gerade kleine und mittelständige Geschäfte können sich einen Vorteil davon machen.
Mehr Infos unter: https://prandible.com/
Het inzetten van content op social media is voor veel bedrijven een effectieve manier op om social media zichtbaar te zijn en doelgroepen in beweging te krijgen. Een doelgerichte inzet van content op social media ondersteunt bedrijven bij het vergroten van bereik, het stimuleren van interactie, een betere reputatie en imago en het genereren van verkeer en leads. Deze 1 daagse NIMA workshop leert alles over het opstellen van een strategisch raamwerk om een doelgerichte content strategie voor social media te bepalen en in de praktijk te kunnen toepassen.
WORKSHOP: Content Marketing on a Shoestring Budget - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Caoimhe Gaskin, Content Marketing at Digital Marketing Institute
In this workshop, Caoimhe will share some practical solutions for your content needs that you can implement immediately, recommend apps and tools for producing content using mobile journalism techniques and highlight the key metrics for measuring success in your multimedia efforts.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Workshop: Dialog und Mehrwert in Social Media, Content CreationDaniel Friesenecker
http://brandsandfriends.at 1/2-Tages-Workshop in den beiden Projekten "Unternehmenskommunikation und Social Media", sowie "Arbeitgebermarke und Social Media".
Freu mich über Besuche auf meinem Blog http://TheAngryTeddy.com
Die Internationalisierung schreitet weltweit voran. Ehemals lokale Unternehmen bekommen auf einmal internationale Konkurrenz. Der Kunde hat die Wahl zwischen immer mehr Online Shops, die genau das liefern, was gewünscht ist. Genau hier kommt die Marke ins Spiel! Denn Marken liefern Mehrwerte für die Käufer und bauen Anziehungskraft statt Verkaufsdruck auf. In diesem Webinar lernst du, mit welchen digitalen Marketing-Methoden du dein Unternehmen zur starken Marke machst und dich über steigende Gewinne, Bekanntheit und treue Kunden freuen kannst.
Auf der All Facebook Marketing Conference 2017 hat Dr. Claudia Hilker den Vortrag gehalten: Leitfaden Content Marketing. Im Vortrag präsentiert sie Erfahrungen aus der Berater-Praxis für Fortgeschrittene:
- Strategien-Typen zum Content Marketing
- Einsatz von Customer Journey, Buyer Persona, Content Marketing Canvas
- Best-Practice-Beispiele zum Content Marketing im B2B-/B2C-Bereich
- Content-Marketing-Management mit Content-Audit, Produktion und Storytelling
- Inbound Marketing zur Leadgewinnung mit Tools zur Marketing Automation
- Erfolgsmessung und Handlungsempfehlungen zum Content-Management
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
This covers the basics of beginning a search engine optimization campaign for a website. Starting at keyword research to help find your market; architecture, content, and links are the essence of building a search-friendly website.
Check out the blog post on the importance of building your content marketing destination:
http://marketinginsidergroup.com/content-marketing/content-marketing-destination/
A content hub is a valuable way of interacting with your customers and connecting them with information, ideas, images, and stories. Once you have this content to pass along, you need a place to house it all. Somewhere that is capable of handling a constant feed of new content, from a variety of sources, covering a variety of topics, while still looking aesthetically pleasing and functioning so well that a customer will want to spend hours browsing what it has to offer.
This isn’t an easy task, but one that will be simplified and attainable after reading this guide. The guide is split into four sections, two dealing with your main hub page and two dealing with your specific article page. For both page types the guide is split into a form and function section. Form being your most basic layout, the pieces you need for the page and how to handle them stylistically. Function guides you through how a user will experience each page and the added elements to help improve this experience.
Each suggestion is analyzed on its own page and is accompanied by a screenshot of a site that demonstrates the topic. If you want to explore the entirety of the site, you can click the magnifying glass in the upper left corner of the screenshot on each example page to launch the full site on your browser.
Check it out and less us know what you think?
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
HICap talk is to inform others of the necessary steps in creating a website and understanding the importance of UI (User Interface) + UX (User Experience) design.
These steps may seem tedious, but as you dive into the design or even the development stage, you’ll quickly find out that this process will help to diminish problems that could occur down the road.
These are the UI slides
About Kathryne Sakata
====
Kat received her graphic design degree from the New Media Arts Interface Design Program at Kapiolani Community College. She is currently a Graphic Designer and Web Developer at Design Asylum, Inc. and the Lead UI Designer at Undefeated Games, Inc. Kat enjoys engaging with new people and sharing her enthusiasm for design. She is an active member of AIGA Honolulu, HI-Capacity and Alakai Young Professionals and participates in various events including Startup Weekend, HNL New Tech Meetup, and WetWare Weds.
Event info: http://www.hicapacity.org/2013/05/23/ui-ux/
Accessibility is ease of use, being inclusive with most of the audience who are able to perform the task in a different way than normal users.
Here is the collated research on visual design best practices from accessibility perspective.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
2.Cellular Networks_The final stage of connectivity is achieved by segmenting...JeyaPerumal1
A cellular network, frequently referred to as a mobile network, is a type of communication system that enables wireless communication between mobile devices. The final stage of connectivity is achieved by segmenting the comprehensive service area into several compact zones, each called a cell.