Parallel Path SEO Update - November 2013

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Learn about the latest trends in SEO as of November 2013 and how Parallel Path is evolving to help you stay relevant in the market.

Marketing Technology Design

WE REFINED OUR SEO SERVICE

Tactically Focused

Now

Opportunity Focused

Then

OPPORTUNITY EXAMPLE | COFFEE SHOP

33,100
Monthly
Searches

Low

Competition

#30

Current
Ranking

OPPORTUNITY EXAMPLE | COFFEE SHOP

> Optimize geographic elements
> Claim local listings
Tactics to Employ

> Generate reviews
> Schema markup
> Google+ optimization

THE CORE OF SEO REMAINS

Accessibility
Relevance
Reach

ACCESSIBILITY
TECHNICAL

Schema
Deﬁnes and organizes content for Google to display in the SERPs.

ACCESSIBILITY
TECHNICAL

Average page authority of 100+ client assets before and
after silo implementation.

Before

0

40+

After

Siloing
Increase relevance by creating silos around a given topic through internal linking.

RELEVANCE
ON-PAGE

> Launched in August
> Entirely new engine
> Focuses on the entire topic
and its subtopics
> Goal is to be more conversational
> Consider content type

Google launched Hummingbird
Increased emphasis upon the context of content.

HUMMINGBIRD IN ACTION

Don’t optimize for
the question.
Optimize for the
answer.

REACH
OFF-PAGE

NEWS FLASH

Social is inﬂuencing
rankings.

Link Building is now Content Distribution
Connecting with the right people is more important than connecting with the right site.

REACH
OFF-PAGE

Social
platforms are
indexed

Showed up for
my wife. Not in
clean SERPs.

DISTRIBUTION OPPORTUNITY
EXAMPLE

21,400
Twitter
Followers

Will contributed to a PP blog post and then
shared it across his social networks.

NEW REPORTING FORMAT
> Data

What happened?

> Analysis
Why?

> Action Items

What are we going to do
about it?

· Why SEO & PPC should work together in 2018? · 3 ways to use both SEO & PPC together to improve your website's performance · Unified SEARCH toolbox to take your site's visibility and performance to the next level Speaker Bio: Maekail has worked for both local and regional brands by helping them improve their revenue streams via increasing their organic visibility and traffic. Maekail is currently an SEO Specialist within RBBi’s award-winning SEO team.

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Parallel Path SEO Update - November 2013

1. SEO UPDATE NOVEMBER 2013

2. WE REFINED OUR SEO SERVICE Tactically Focused Now Opportunity Focused Then

3. OPPORTUNITY EXAMPLE | COFFEE SHOP 33,100 Monthly Searches Low Competition #30 Current Ranking

4. OPPORTUNITY EXAMPLE | COFFEE SHOP > Optimize geographic elements > Claim local listings Tactics to Employ > Generate reviews > Schema markup > Google+ optimization

5. THE CORE OF SEO REMAINS Accessibility Relevance Reach

6. ACCESSIBILITY TECHNICAL Schema Deﬁnes and organizes content for Google to display in the SERPs.

7. ACCESSIBILITY TECHNICAL Average page authority of 100+ client assets before and after silo implementation. Before 0 40+ After Siloing Increase relevance by creating silos around a given topic through internal linking.

8. RELEVANCE ON-PAGE > Launched in August > Entirely new engine > Focuses on the entire topic and its subtopics > Goal is to be more conversational > Consider content type Google launched Hummingbird Increased emphasis upon the context of content.

9. HUMMINGBIRD IN ACTION Don’t optimize for the question. Optimize for the answer.

10. REACH OFF-PAGE NEWS FLASH Social is inﬂuencing rankings. Link Building is now Content Distribution Connecting with the right people is more important than connecting with the right site.

11. REACH OFF-PAGE Social platforms are indexed Showed up for my wife. Not in clean SERPs.

12. DISTRIBUTION OPPORTUNITY EXAMPLE 21,400 Twitter Followers Will contributed to a PP blog post and then shared it across his social networks.

13. NEW REPORTING FORMAT > Data What happened? > Analysis Why? > Action Items What are we going to do about it?

14. THANK YOU!

Parallel Path SEO Update - November 2013

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