Content that converts into customers
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An effortless marketing strategy for real estate agents that helps you convert more customers. We cover connecting, commenting, repurposing, building relationships, answering questions and more
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Content that converts into customers
- 1. Content that converts into customers
- 2. Hi! I’m Sam
- 10. The ‘ick’ factor
- 11. Takes too long, too hard
- 14. Which way do you turn?
- 16. Where did my leads go?
- 17. And then the months fly by…
- 18. Massive opportunity for growth! The opportunities are enormous
- 19. You can market yourself in a way that:
- 22. #2: Presence where your prospect is
- 23. #3: Relationships that are two way
- 24. When something is missing…
- 27. Only relevant if you are looking…
- 29. “The mosquito” - everywhere and annoying!
- 31. ‘That friend in real estate’
- 32. ‘That friend in real estate’
- 33. ‘That friend in real estate’
- 34. 2 outta 3 ain’t bad
- 35. When you have the right message at the right time in front of the right people you are an authority in that niche
- 36. Connectivity at Scale - great for the top of your funnel in the future!
- 37. When you show the real you, you draw more people who like you and resonate with you and your values…
- 39. R+R+P = Effortless conversion 🚀
- 40. Pulling it all together!
- 41. 3 tips for relevant messaging Take back the narrative Focus on the how rather than the what Answer questions – video!
- 42. • How much does it cost to hire an agent? • What are the fees involved in selling my home? • How can I calculate my profit after I sell? • What is the impact on taxes when selling my home? • What is the cost of waiting to buy a home if mortgage rates rise?
- 43. 3 tips for building relationships Connect with everyone you meet Comment more than you content Post the human as well as the good
- 44. 3 tips for creating omni-presence Create cornerstone content + repurpose Get more reach with paid ads Consider a newsletter
- 46. A final tip from me:
- 48. Download this plan worksheet Monday Tuesday Wednesday Thursday Friday Saturday Sunday Primary Market Monitor/Wee kend Wrap Answer a question Sneak peek Personal Post Fun Friday Behind the Scenes Personal Post Optional Share good news Give a testimonial Shout out local Business Birthdays Not optional Connect and Engage Connect and Engage Connect and Engage Connect and Engage Connect and Engage Connect and Engage Connect and Engage
- 49. Stop asking yourself: What should I post today?
- 50. Start asking yourself: What does my ideal client need to hear from me today?
Editor's Notes
- I am the editor of Elite Agent and I help agents with their marketing, I run courses like Transform, and I help dozens of well known industry suppliers reach their target audience which is you. I also run a little magazine and news service called Elite Agent.
- We only have thirty minutes today which is a really short time, but in that short time I am going to give you as much as I can but that means we are going to go like a Glenn McGrath bouncer - hard and fast. But if you have any questions, we have a panel tomorrow which is a bit longer where I’ll be bringing out some of my best friends in the industry and you are free then to ask us some questions about some of the stuff we are going to cover today. Is that good?
- Why talk about growth now when everything seems to be changing rather rapidly…
- Most agents make their marketing about them, but the truth is its not about them, its about the client.
- Most agents make their marketing about them, but the truth is its not about them, its about the client.
- Then someone mentions content marketing, or email marketing or digital marketing or worse, video marketing You just don’t have time to be consistent, it takes too long and its too heckn hard to keep coming up with fresh ideas You don’t have time to be consistent and then its like a diet - you’ll just start next week
- Scratching your head, blinking cursor, wondering what to post on social
- So you take a look at what everyone else is doing – but its highly likely you’re then making your marketing about you
- Someone makes an enquiry- how do you respond to it? Is it a real lead… how do you know?
- The real fear is that you’re completely wasting your time, worry takes over and then you have to go back to the drawing board meaning you never stay on anything long enough to get on track
- But what if marketing was easy, and you didn’t have to feel overwhelmed?
- When you are deeply in tune with your ideal clients, marketing feels easy and you don’t stress about what to post, and you become magnetic to your ideal clients.
- If you are ready to have your real estate marketing feel simple and intuitive, I would like to introduce you to the RRP model.
- Show how the want stack leads to the major aspiration
- Show how the want stack leads to the major aspiration
- Show how the want stack leads to the major aspiration
- You are probably now thinking about the RRP model in relation to your own marketing
- Show how the want stack leads to the major aspiration
- Show how the want stack leads to the major aspiration
- Who here knows an agent that markets themselves like this?
- Show how the want stack leads to the major aspiration
- OMG she just keeps messaging me and won’t shut up…
- As ryan serhant says – everyone likes to go shopping with their friends, but nobody likes being sold to
- Show how the want stack leads to the major aspiration
- Show how the want stack leads to the major aspiration
- Show how the want stack leads to the major aspiration
- Show how the want stack leads to the major aspiration
- If you are not using video right now, it’s a bit like the conversation in 2015 which is why are you still using a blackberry?
- How much does it cost to hire an property manager? What are the fees in managing my property How can I calculate the profit after I sell? What is the impact on Taxes when selling my property What is the cost of waiting to buy a home if the interest rates change
- Video: Confidence is not the pre-requisite, it’s the reward
- What are you missing? What’s been most valuable so far?
- What are you missing? What’s been most valuable so far?
- When you are deeply in tune with your ideal clients, marketing feels easy and you don’t stress about what to post, and you become magnetic to your ideal clients.
- When you are deeply in tune with your ideal clients, marketing feels easy and you don’t stress about what to post, and you become magnetic to your ideal clients.