I gave this presentation at the Gilbane conference back in 2005. I've certainly gotten more visual since then, but the information in here is still largely true.
When publishing content to your website, it’s important to have Search Engine Optimization (SEO) in mind.
Whether optimizing on-page factors such as keywords and meta descriptions, or off-page factors such as inbound links, implementing your SEO strategy starts with control of a flexible Web Content Management System (Web CMS).
In this presentation, SEO expert Bruce Clay provides 10 tips on using your Web CMS to improve SEO.
Why it’s necessary to manage content
Three content stories
What is a content strategy, and why do you need one?
Anatomy of an effective content strategy
What to include in a content strategy
Making your content strategy work
Creating a successful publishing process
Everything you’ve always wanted to know about CMSs
Myths about content management
Connecting your content strategy and your CMS
When publishing content to your website, it’s important to have Search Engine Optimization (SEO) in mind.
Whether optimizing on-page factors such as keywords and meta descriptions, or off-page factors such as inbound links, implementing your SEO strategy starts with control of a flexible Web Content Management System (Web CMS).
In this presentation, SEO expert Bruce Clay provides 10 tips on using your Web CMS to improve SEO.
Why it’s necessary to manage content
Three content stories
What is a content strategy, and why do you need one?
Anatomy of an effective content strategy
What to include in a content strategy
Making your content strategy work
Creating a successful publishing process
Everything you’ve always wanted to know about CMSs
Myths about content management
Connecting your content strategy and your CMS
Over the past five years, we’ve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yet—despite the fact that everything requires it—content remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriously—how are we supposed to deal with “digital transformation” if we still can’t agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina shares insights on what’s next (and what’s needed) for content strategy in 2015.
www.mima.org
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.
It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.
Social Intranet Content Management
- Content management principles
- Rules for creating intranet content
- Writing for the intranet
- Empowering employees to create the RIGHT CONTENT
- Dos and Don'ts for CMS's and SharePoint
On June 8, 2016, Content Strategy Inc's Melissa Breker and Kathy Wagner presented their #CSITeamwork content strategy governance presentation at Collective Conference in Atlanta, Georgia.
Breaking Through Content Silos: Aligning Your Content Across DepartmentsNikoletta Vecsei Harrold
Customers and employees are happiest when they have context as well as content. Context requires a broad set of voices having one conversation. Too often, companies have initiatives in silos that yield duplicate, contradictory content that doesn’t serve the business’ main goals.
In this real-world study, learn how one company built a Community Interlock across all areas of the business, including Marketing, Engineering, Product Management, and Customer Success. With a minimum time investment, the Interlock yields rich community content, programming, and a feedback mechanism to share customer sentiment cross-functionally.
Black & Veatch Content Marketing - The Journey of a Global EnterpriseTim Thorpe
Tim Thorpe highlights the key elements that are needed in a content marketing strategy for a global corporation.
Tim Thorpe is the Director of Digital Content at Black & Veatch. He leads the strategy and operation of the global digital platforms. His team manages the platforms that include internal/external websites, social media, search engine marketing, sales force automation (CRM), marketing automation, market research surveys and mobile marketing apps. He has spent over 20 years helping enterprise corporations leverage technology to meet business needs. Tim speaks and blogs about his experiences using technology to solve business problems. Learn more about Tim’s experience at http://timthorpe.org
Black & Veatch is an employee-owned, global leader in building Critical Human Infrastructure in Energy, Water, Telecommunications and Government Services. Since 1915, we have helped our clients improve the lives of people in over 100 countries through consulting, engineering, construction, operations and program management. Revenues in 2013 were US$3.6 billion. Learn more about Black & Veatch at http://bv.com
Tim Thorpe, Director of Digital Content, Global Marketing & Communications, Black & Veatch, at the Business Marketing Association regional even in Kansas City on 10/28/14.
This session will discuss building an effective search and information architecture strategy for SharePoint.
One of the reasons many SharePoint implementations fail to meet user expectations is the lack of investment in its underlying information architecture. Some organizations see SharePoint as an out-of-the-box solution that they can simply plug in and throw content into, but it requires as much thought and effort around data structure, organizational principles, and search configuration as any portal or intranet.
This call will discuss building an effective search and information architecture strategy for SharePoint, including such topics as:
• Building a search & IA vision
• Requirements gathering & use cases
• Implementation strategy & approaches
• The future of SharePoint search
Brands have the opportunity to rethink their approach to content by gaining alignment across business functions. The social bizologist can lead the charge in achieving this.
What content strategists need to demand from the CMS guysPerttu Tolvanen
This talk is a brutally honest confession of a CMS expert and information architect about the state of Web CMS market today and how the rise of content and mobile devices is changing what we should expect from our Web CMS. The presentation will review the most important features of CMSs that are important for content strategists and what should content strategists demand from the CMS guys.
What's Your LMSs Status? Online Learning Conference 2014Brandon Williams
Has your LMS become irrelevant in your greater learning strategy? Are you employees finding it difficult to use? Do administrators find it old and stodgy or want to get rid of it altogether? Take a look at this presentation (originally prepared for Training Magazine's Online Learning Conference in Chicago on September 23, 2014) for some insight into why you may want to keep your LMS around and how you might be able to transform it into a more useful and usable piece of technology in your portfolio.
Please contact me if you have any questions.
The CMO's Guide to Hiring for Content Marketingcontently
By 2019, content marketing spend will be $319 billion, and content marketing job listings have grown 350 percent since 2011—which means you need to know how to staff a content team.
No matter your company’s size or strategy, this guide will help you hire the right talent. You’ll learn about:
— The hiring trends top brand newsrooms are embracing
— How to align your hiring plan with a strong content strategy
— Best practices for scaling your team over time
— What to look for in each role, from strategists to editors to multimedia talent
— How to secure and allocate your content budget
“A survey of corporate CIOs and general counsels found that, typically, 69% of the data most organizations keep can – and should – be deleted.”
Compliance, Governance and Oversight Counsel (CGOC) Summit
So what happens to the 69%? Most likely it will get migrated with no rhyme or reason. Just because it seems easier. And the organization is still left with mismanaged, useless information. That’s only one migration scenario. Migrations can be fraught with delays, budget overruns, and overall frustration. Register for this practical and informative webinar on March 25th, sponsored by Portal Solutions and Concept Searching and learn how you can eliminate migration challenges and reach the pinnacle of success.
What you will take away:
• Learn from Portal Solutions, an industry recognized SharePoint firm, the best practices and processes to approach migration
• Understand the key challenges that need to be overcome before migration
• Obtain buy-in and build the business case on why migration adds value and does not just move content from one place to another
• Take away a clear vision of the steps involved during migration and the phases to be accomplished
• Hear about Intelligent Migration technologies using conceptClassifier for SharePoint
• See how the technology is a key component in a migration solution
• Find the ROI of using one set of technologies to facilitate the migration process, and deploy metadata enabled solutions for search, content management, data protection, records management, and any application that uses metadata.
Many companies decide to use their Internet Web Content Management System for their Intranet too. Web Content Management Systems are excellent in top-down communication. IBM Connections is excellent in peer-to-peer collaboration. Using separate platforms for communication and collaboration causes content overlap, fragmentation and inconsistencies and confronts users and authors with difficult choices: where to publish and where to search content. Governance problems, user frustration and lost potential are the consequences.
The Web Content Management Extension (XCC) enhances IBM Connections with classic Web CMS capabilities and thus integrates the two antipodes of an intranet, i.e. peer-to-peer collaboration with top-down communication. IBM Connections with the Web Content Management Extension XCC creates a beautifully integrated Social Intranet. Learn how to manage internal communications with IBM Connections and why IBM Connections adoption and ROI will increase with XCC.
Overview of content strategy: Content is the way our work is manifested in the world, so ensuring that content is effective means looking at the organization's goals, practices, culture, and audience needs.
Your organization invests more than you think in content. Are you using that content most effectively? This presentation contains insights to see your investments more clearly and think creatively about how to make the most of those investments
More Related Content
Similar to Content Strategy: The Essential Precursor to CMS
Over the past five years, we’ve seen the rise of social media, the advent of mobile, the (constant) evolution of SEO, the invention of responsive design, and now the industry mandate of content marketing. And yet—despite the fact that everything requires it—content remains a fundamental challenge for all of our organizations. Too much content, or not enough. Producing content in silos, but no backing from leadership to break down the barriers. No central governance in place, but too many internal politics to make it a reality. Seriously—how are we supposed to deal with “digital transformation” if we still can’t agree on what content should go on the homepage of our website? With her typical pragmatism and humor, Kristina shares insights on what’s next (and what’s needed) for content strategy in 2015.
www.mima.org
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.
It's been six years since I wrote Content Strategy for the Web. Now, in 2015, the content strategy landscape is a much bigger, more complex place. How are companies keeping up with the crazy changes in content trends, technologies, and audience expectations? Here's what I'm seeing and how my own process has evolved.
Social Intranet Content Management
- Content management principles
- Rules for creating intranet content
- Writing for the intranet
- Empowering employees to create the RIGHT CONTENT
- Dos and Don'ts for CMS's and SharePoint
On June 8, 2016, Content Strategy Inc's Melissa Breker and Kathy Wagner presented their #CSITeamwork content strategy governance presentation at Collective Conference in Atlanta, Georgia.
Breaking Through Content Silos: Aligning Your Content Across DepartmentsNikoletta Vecsei Harrold
Customers and employees are happiest when they have context as well as content. Context requires a broad set of voices having one conversation. Too often, companies have initiatives in silos that yield duplicate, contradictory content that doesn’t serve the business’ main goals.
In this real-world study, learn how one company built a Community Interlock across all areas of the business, including Marketing, Engineering, Product Management, and Customer Success. With a minimum time investment, the Interlock yields rich community content, programming, and a feedback mechanism to share customer sentiment cross-functionally.
Black & Veatch Content Marketing - The Journey of a Global EnterpriseTim Thorpe
Tim Thorpe highlights the key elements that are needed in a content marketing strategy for a global corporation.
Tim Thorpe is the Director of Digital Content at Black & Veatch. He leads the strategy and operation of the global digital platforms. His team manages the platforms that include internal/external websites, social media, search engine marketing, sales force automation (CRM), marketing automation, market research surveys and mobile marketing apps. He has spent over 20 years helping enterprise corporations leverage technology to meet business needs. Tim speaks and blogs about his experiences using technology to solve business problems. Learn more about Tim’s experience at http://timthorpe.org
Black & Veatch is an employee-owned, global leader in building Critical Human Infrastructure in Energy, Water, Telecommunications and Government Services. Since 1915, we have helped our clients improve the lives of people in over 100 countries through consulting, engineering, construction, operations and program management. Revenues in 2013 were US$3.6 billion. Learn more about Black & Veatch at http://bv.com
Tim Thorpe, Director of Digital Content, Global Marketing & Communications, Black & Veatch, at the Business Marketing Association regional even in Kansas City on 10/28/14.
This session will discuss building an effective search and information architecture strategy for SharePoint.
One of the reasons many SharePoint implementations fail to meet user expectations is the lack of investment in its underlying information architecture. Some organizations see SharePoint as an out-of-the-box solution that they can simply plug in and throw content into, but it requires as much thought and effort around data structure, organizational principles, and search configuration as any portal or intranet.
This call will discuss building an effective search and information architecture strategy for SharePoint, including such topics as:
• Building a search & IA vision
• Requirements gathering & use cases
• Implementation strategy & approaches
• The future of SharePoint search
Brands have the opportunity to rethink their approach to content by gaining alignment across business functions. The social bizologist can lead the charge in achieving this.
What content strategists need to demand from the CMS guysPerttu Tolvanen
This talk is a brutally honest confession of a CMS expert and information architect about the state of Web CMS market today and how the rise of content and mobile devices is changing what we should expect from our Web CMS. The presentation will review the most important features of CMSs that are important for content strategists and what should content strategists demand from the CMS guys.
What's Your LMSs Status? Online Learning Conference 2014Brandon Williams
Has your LMS become irrelevant in your greater learning strategy? Are you employees finding it difficult to use? Do administrators find it old and stodgy or want to get rid of it altogether? Take a look at this presentation (originally prepared for Training Magazine's Online Learning Conference in Chicago on September 23, 2014) for some insight into why you may want to keep your LMS around and how you might be able to transform it into a more useful and usable piece of technology in your portfolio.
Please contact me if you have any questions.
The CMO's Guide to Hiring for Content Marketingcontently
By 2019, content marketing spend will be $319 billion, and content marketing job listings have grown 350 percent since 2011—which means you need to know how to staff a content team.
No matter your company’s size or strategy, this guide will help you hire the right talent. You’ll learn about:
— The hiring trends top brand newsrooms are embracing
— How to align your hiring plan with a strong content strategy
— Best practices for scaling your team over time
— What to look for in each role, from strategists to editors to multimedia talent
— How to secure and allocate your content budget
“A survey of corporate CIOs and general counsels found that, typically, 69% of the data most organizations keep can – and should – be deleted.”
Compliance, Governance and Oversight Counsel (CGOC) Summit
So what happens to the 69%? Most likely it will get migrated with no rhyme or reason. Just because it seems easier. And the organization is still left with mismanaged, useless information. That’s only one migration scenario. Migrations can be fraught with delays, budget overruns, and overall frustration. Register for this practical and informative webinar on March 25th, sponsored by Portal Solutions and Concept Searching and learn how you can eliminate migration challenges and reach the pinnacle of success.
What you will take away:
• Learn from Portal Solutions, an industry recognized SharePoint firm, the best practices and processes to approach migration
• Understand the key challenges that need to be overcome before migration
• Obtain buy-in and build the business case on why migration adds value and does not just move content from one place to another
• Take away a clear vision of the steps involved during migration and the phases to be accomplished
• Hear about Intelligent Migration technologies using conceptClassifier for SharePoint
• See how the technology is a key component in a migration solution
• Find the ROI of using one set of technologies to facilitate the migration process, and deploy metadata enabled solutions for search, content management, data protection, records management, and any application that uses metadata.
Many companies decide to use their Internet Web Content Management System for their Intranet too. Web Content Management Systems are excellent in top-down communication. IBM Connections is excellent in peer-to-peer collaboration. Using separate platforms for communication and collaboration causes content overlap, fragmentation and inconsistencies and confronts users and authors with difficult choices: where to publish and where to search content. Governance problems, user frustration and lost potential are the consequences.
The Web Content Management Extension (XCC) enhances IBM Connections with classic Web CMS capabilities and thus integrates the two antipodes of an intranet, i.e. peer-to-peer collaboration with top-down communication. IBM Connections with the Web Content Management Extension XCC creates a beautifully integrated Social Intranet. Learn how to manage internal communications with IBM Connections and why IBM Connections adoption and ROI will increase with XCC.
Similar to Content Strategy: The Essential Precursor to CMS (20)
Overview of content strategy: Content is the way our work is manifested in the world, so ensuring that content is effective means looking at the organization's goals, practices, culture, and audience needs.
Your organization invests more than you think in content. Are you using that content most effectively? This presentation contains insights to see your investments more clearly and think creatively about how to make the most of those investments
Empathy-based personas are an incredibly powerful tool organizations can do to make their content -- as well as their programs, products, and services -- more effective. In this presentation, we cover what they are, the results they deliver, and how to create them.
Your organization’s content is an investment in the present…and the future. The organization invests in a LOT of content – not only the webinars and conference sessions that your department produces, but also magazine articles, press releases, maybe research reports, clinical guidelines, industry standards, and more. But is the organization making the most of its content investments? For an event session, why invest in a conference room, A/V, possibly even food and beverage for only the 50 people that were able to attend, when the information covered in that session would be useful to so much more of your target audience?
Learn how to think more strategically about your content as an investment, and how to make the most of it.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive. NOTE: This is an updated version of https://www.slideshare.net/hilarymarsh/content-strategy-for-associations
Endocrine Society's content strategy, guided by Content Company: How they knew they needed a content strategy, the steps they took to prioritize goals, better understand the audience, and improve the content and presentation, and what the outcomes were.
Why content gets political, and how to use content strategy as a catalyst to drive internal change. Useful techniques for content strategists and subject-matter experts. Delivered at Lavacon 2018
Associations have long produced and published content for their members, their professions, and even the public. In fact, content is how associations show their value. There is more content competition from for-profit companies that often offer content for free. How do you meet that challenge and prove the value of your content? The answer lies in content strategy—a strategic approach to create, publish, manage, and share your content. The ASAE Foundation commissioned a research study to understand how association leaders are navigating the shifting content development and management landscape. Hear how associations are using content strategy to serve members' varied information, advocacy, and professional needs. This presentation shares models to develop or improve your approach to content creation, management, and marketing, and navigate the challenges to adopting good content strategy practices.
--Assess where your organization is on the content strategy adoption roadmap.
--Devise methods to improve your organization’s strategic approach to content.
--Integrate the principles of content strategy into your organization’s member needs, offerings, and culture.
--Prepare for a newly strategic, sustainable approach to effective content.
Content strategy helps associations stay on top of the changing content landscape with effective approaches, tools, and practices. Two of the principal researchers for the ASAE Foundation's “Association Content Strategies in a Changing World” study shared findings from the first phase of their research. More than 600 association executives reported on their challenges and successes for strategically creating and managing content. This session featured examples of how to connect content strategy to organizational strategy and goals, how to effectively staff cross-functional teams, and how publishing user-focused content can translate to membership value.
Content governance is where the “rubber hits the road” for creating better content in a sustainable fashion. The shifts created by content strategy go beyond the web team, IT, and subject-matter experts to touch Human Resources, Legal, and the organization’s senior management. This is key to digital transformation.
In this workshop, participants will explore where they fit on a content governance maturity scale, explore a variety of models, and identify which model will be most successful for their organizations.
This presentation covers what it takes to set up content governance, as well as what is required to maintain and evolve it.
Initial findings from the first study of content strategy adoption in associations. The study, funded by the ASAE Foundation, is being led by Hilary Marsh; Dina Lewis, CAE; and Carrie Hane. Key findings: some associations of all sizes and types are doing content strategy work; as a whole, the primary challenge is people, not resources or process; and content strategy is about much more than marketing. Part 2 is coming later in 2018.
So you want to implement chatbots? Make data-driven decisions about your digital priorities? Use artificial intelligence to serve members better?
The answers to your questions lie in your content – that is, the way you create and publish information about your organization’s work.
Reinvent your content, and you’ll reinvent your organization.
Consider how – and why – your organization creates its content
This session covered the triggers for effective content decision-making, maturity along a content/digital strategy spectrum, and the roadmap to greater maturity and greater effectiveness.
Content and digital governance is where the “rubber hits the road” for creating better content -- and a better digital presence -- in a sustainable fashion. This workshop enabled participants to determine where they fit on a content governance maturity scale, explore governance models, and identify which will work best for their organizations. We discussed setting up, maintaining, and evolving governance.
Is your content working? Learn the factors to identify your content's effectiveness, and how to establish measurable KPIs, do the measuring, and use this information to make better content and business decisions.
Is your content working? This presentation will help institutions answer this question for every piece of content they publish, in every medium and channel. Content is the way our organizations’ work is manifested online — so content success translates to higher success of programs, services, and programs. Using real stories, this session will connect content effectiveness with business results. Attendees will leave with their own content success metrics.
Many schools create, manage, and measure content without a true strategy — without a sense of the audience and with no explicit, measurable goal. Once you do have an audience and goals, you can start to interpret the data from analytics software, survey results, usability testing, etc. We’ll discover which metrics are the most important for content and user experience evaluations, and learn to translate data into actionable recommendations for stakeholders.
This session will cover how the “old” way is ineffective, and will paint the picture of a better way of working that will result in more effective content. This session will include interactive exercises as well as facilitated discussion, so that at the end, attendees will have their own content success metrics to take back to their schools.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive.
Keynote presentation for the Council for Exceptional Children Leadership Conference, July 2017. The content you create is smart, full of depth, and has the potential to advance or transform the field of special education. Content is what connects most from an association to its members. In fact, content is an essential part of the value that your unit or division provides – and a critical aspect of CEC’s survival. But in these busy times, it’s all too easy for members to miss out on your content, and pass up opportunities to get involved. That’s when they wonder whether the organization is providing enough value to keep their membership.
This session will illustrate what successful content looks like for associations and how to create it. Spoiler alert – this doesn’t mean creating more content, but in fact, doing more with the content that exists already! It will include real-life stories about associations that brought content forward and how that led to greater member satisfaction, higher retention rates, and improvements to their profession.
How to make sure the content you create is more effective for your organization and for your members. Talk at the 2017 Interchange Conference for state CPA societies
The National Association of Realtors combined data, collaboration, and empathy to streamline its enewsletters and produce better results. Case study delivered at the 2017 Association Media & Publishing annual conference.
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zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
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• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
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Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Content Strategy: The Essential Precursor to CMS
1. Content Strategy:
The Essential Precursor to CMS
Gilbane Conference on Content Management Technologies
April 2005, San Francisco
Hilary Marsh
www.contentcompany.biz
2. Does content management
keep your CEO up at night?
Actually, it does…
although the CEO may not realize it.
hilary@contentcompany.biz
april 11.2005
2
3. Why do we buy CMSs to
manage content?
5. Relieve IT of production responsibilities
4. Compliance
3. Enable consistent, accurate, up-to-date
information
2. Make use of what the Web can enable
But the top reason is
1. Content is the way our organizations meet their
top business objectives
hilary@contentcompany.biz
april 11.2005
3
4. Content is how business
strategy is executed
•
•
•
Customer retention
Raising awareness in the marketplace
Cross-selling multiple products
Content management is more than just a good idea.
hilary@contentcompany.biz
april 11.2005
4
5. So what, about content
strategy?
•
Most organizations have never had one
–
wasn't seen as necessary pre-Internet
•
They don't know they need one
•
Huge political roadblocks
–
–
–
–
my content, my information, my vehicles, my pages
what's in it for me to contribute?
what's in it for me to use someone else's content?
why are my communications suddenly being controlled?
hilary@contentcompany.biz
april 11.2005
5
6. Start with the
“what” and “why”
What content needs to be managed, and why?
Relate to business's strategic goals
Show risk of not managing content, and the value of
doing so
• business gains
• risk reduction (SOX, legal)
• cost and time savings
hilary@contentcompany.biz
april 11.2005
6
7. Anatomy of
an effective content strategy
Part 1: inputs
1.
2.
3.
4.
Content audit — what’s there now?
Gap analysis — what’s missing?
Stakeholder interviews — how do things work
now?
Leadership buy-in — are the goals important to
the organization, and is the Web an important
channel to reach those goals?
hilary@contentcompany.biz
april 11.2005
7
8. Anatomy of
an effective content strategy
Part 2: output
1.
2.
3.
4.
Content plan — how often will specific types of
content be updated?
Staffing plan — who will play what roles (author,
editor, approver, etc.)?
Governance structure — who will be in charge?
Metadata strategy — how will content appear in
the right places? what is common
taxonomy/vocabulary across business lines?
hilary@contentcompany.biz
april 11.2005
8
9. Anatomy of
an effective content strategy
Part 2: output (continued)
5.
6.
Archiving strategy — where will content go, how
will it get there, and how long will it stay?
Opportunities for content reuse
hilary@contentcompany.biz
april 11.2005
9
10. Anatomy of
an effective content strategy
Part 3: implications
1.
2.
3.
4.
Content management requirements — how will a
CMS enable all of this?
Information architecture/content organization —
how will information be findable by the people
visiting the site? (involves user research)
Usability by target audience, not just creators
Search engine optimization — content must be
visible to search engines, structured correctly,
title tags, user-friendly URLs
hilary@contentcompany.biz
april 11.2005
10
11. More than just a Web solution
(although few organizations have really conquered
Web content strategy and management issues)
•
•
•
•
Email marketing
Print
Call center applications
Intranet
Each has different team, culture, reporting structure
hilary@contentcompany.biz
april 11.2005
11
12. CMS is the “how”
A content management system is the technology that:
• enables the rules established by the content
strategy
• empowers organizations to use the Web flexibly
and powerfully
• enables IT to focus strategically instead of being
expensive data processors
hilary@contentcompany.biz
april 11.2005
12
13. Why don't we talk about
content strategy more often?
•
•
•
•
•
Difference between content strategy and CMS
requirements is not clear
Not sexy like technology
Looks like spending money vs. investing
Hard to quantify value
Communications/content not valued enough
hilary@contentcompany.biz
april 11.2005
13
14. Language issues
Semantics make it difficult to translate content
strategy into CMS requirements
•
•
•
IT folks say "workflow," content people say
"editorial process" — don't understand each
other's worlds
There isn't always an articulated process for
publishing, and certainly few standards across
the organization (no reason to, until now)
Much content is created by a small group for a
specific audience — under the radar
hilary@contentcompany.biz
april 11.2005
14
15. Change management issues
•
•
•
Culture shift from "knowledge is power" to
"sharing knowledge is power" — why? how?
Content reuse requires willingness to
collaborate — people feel threatened. Need to
establish trust....in some cases, for the first time
Subject matter experts are not writers —
can't just institute decentralized publishing
overnight.
hilary@contentcompany.biz
april 11.2005
15
16. Content strategy must
precede CMS selection
•
•
If not, CMS efforts may be wasted
– adoption
– understanding/correct usage
– time/cost savings realized or not
– continued evolution, additional value
It's very expensive to buy a CMS that only IT uses!
hilary@contentcompany.biz
april 11.2005
16
17. Technology
enables the solution
These are business issues with business solutions.
Technology enables those — in fact, they could not be
easily solved without it.
But technology is not, itself, the solution
hilary@contentcompany.biz
april 11.2005
17
18. My info
Hilary Marsh
Content Company, Inc.
http://www.contentcompany.biz
hilary@contentcompany.biz
hilary@contentcompany.biz
april 11.2005
18