L&D professionals often think only about one single training program instead of looking at the entire journey that learners take. Mapping out the learner life cycle and assigning content that engages them along the way not only helps create unforgettable learning experiences and drive individual performance but also helps with knowledge transfer knowledge after training. Creating a content strategy is about creating the right content at the right time for the right audience, and it is time for L&D professionals to take a page out of marketing's playbook. 

1. Content Strategy Isn’t
Just For Marketers
DIGITAL EDUCATION SUCCESS
Bianca Baumann, CTDP, M.Sc.
www.biancabaumann.com

2. Tweet about this session!
@biancabaumann
#TICE2018

3. Content Strategy
Content Strategy Plan
Use Trello

4. Trello TakeawaysIntro
Think of an area or topic you would like
to create a content strategy for. It could
be a current or upcoming project that you
are very familiar with.
Content Strategy Plan
@biancabaumann
2 mins

5. Trello Take AwaysIntro Content Strategy Plan
Content Strategy?

6. @biancabaumann
Intro Topic 1 Plan Trello Takeaways
What’s available and what’s needed?
Drive an individual’s performance
Right content, audience, time and place
Content is a business asset
Intro Content Strategy

7. Trello TakeawaysIntro
Think back to the topic you had selected
earlier. Now that you learned more about
content strategy, will you be able to still
use it to build out your own?
Content Strategy Plan
@biancabaumann
1 min

8. Content Strategy Plan Process

9. @biancabaumann
Intro Topic 1 Topic 2 Trello Takeaways
Analyze
Create, curate and collaborate
Deliver, publish and share
Measure
Intro Content Strategy Plan
Maintain, expire, destroy

10. Trello TakeawaysIntro
65%
Content Strategy Plan
25% 10%
Create Curate Syndicate
@biancabaumann

11. @biancabaumann
Intro Topic 1 Topic 2 Topic 3 Takeaways
Create a content taskforce
Summarize what you already have
Repurpose content
Intro Content Strategy Plan Trello

12. Trello TakeawaysIntro Content Strategy Plan
Content strategy plan...it’s easier
than you think!
@biancabaumann
www.biancabaumann.com/resources

13. Trello TakeawaysIntro Content Strategy Plan
@biancabaumann
3 mins
How would you create your own content
strategy plan? What else would you add
to your plan?

14. Trello TakeawaysIntro Content Strategy Plan
Take it to the
next level:
Trello
@biancabaumann

15. Trello TakeawaysIntro Content Strategy Plan
Let’s explore Trello together!
➔ Sign up for Trello
➔ Copy my board https://bit.ly/contentstrategytrello
➔ Start using it for your own purposes
@biancabaumann
5 mins

16. Create engaging, reusable and sustainable content
Manage content as business asset
Right content, right time, right audience
Analyze, create, deliver, measure, and maintain
Start small and graduate to Trello
Use example and tips and tricks boards
Intro Content Strategy Plan Trello Takeaways

17. Questions?
DIGITAL EDUCATION SUCCESS
www.biancabaumann.com @biancabaumann www.linkedin.com/in/biancabaumann/