This document provides tips for intermediate bloggers on content strategy, including: 1. Types of content such as written posts, photos, and videos to update supporters and give readers insight into the organization. 2. Content strategy around frequency, contributors, and weekly/monthly series. 3. Distributing content across social media platforms like Twitter and Facebook and via email to reach supporters where they are active.

1. Content Strategy
Intermediate Bloggers
pres en te d by AJ & Mel is sa Le on
# CONSt rate gy

2. Follow us on Twitter:
@ajleon
@melissaleon
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3. Types of Content
Wri tten, P h o to s, Video s

4. Update your supporters on the inner
workings of your org. Written Posts

6. 121 words

8. Give your readers a look at
what your org is doing. Photo Posts

11. Screen Cast

12. Updates Interview
Thank You Thought Video Posts
Recap Events

13. Video Examples

14. Screen Cast

15. Video Examples ...
http://globalhopenet work.org/thank-you-for-serving-hope
http://spinellapastabar.tumblr.com/post/1522219888/mirko-is-adding-
a-new-menu-item-watch-the-video
http://bloggingshakespeare.com/the-tempest-ferdinand-and-miranda
http://findingshakespeare.co.uk/sbt-museums-collections-care
http://findingshakespeare.co.uk/how-to-keep-witches-away

16. Content Strategy
Freq ue n cy, C on tr ib u to rs, Wee k ly & Mon thly
S er ie s

17. How often should I blog?

18. Recruit Contributors

19. Weekly Content

20. Monthly Series

21. Content Distribution
Tw it te r, Face b oo k & Em a il

22. ‘Push’ your content where your
supporters are. Content Distribution

24. Post on Facebook

25. Tweet Link on Twitter

26. Recap
Ty pe s of C on te n t, C on te n t St rate gy & D is tr ib u ti on

27. Questions

28. Wordpress Demystified
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wordp re ssDM