SlideShare a Scribd company logo
how the HUMAN WEB is changing the game @ajleon           #osCharity           #iofnc
3 skills to succeedin the digital landscape
#1 storytelling tell your story
macro your organization’s story  micro your project’s story
org tip digital storytelling taskforce
storytelling tools
#2 urban development build your tribe
audience vscommunity
understand socialecosystems
facebook twitter cocktail party family reunion
urban development tools
#3 digital arson call to action
movement vscampaign
know your community      fans        followers    catalysts
3types of community members
followers follow.
click a button
fans cheer.
share your story
comment on your work
catalysts move.
but … tell them what you want!
case study Quinn the shine movement
org tipmake room for user DNA
case study
storytelling
urban development
digital arson
closing thoughts on digital strategy need room for experimentation focus on executionvs strategy convert digital tourists ->digital natives
Questions? AJ Leon  the LaC project @ajleon www.ajleon.me www.opensourceCharity.com

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osC - how the human web is changing the game