The document outlines the top 10 video marketing mistakes, emphasizing the importance of consistent effort and audience understanding. Key mistakes include relying on a single viral video, neglecting to create a dedicated channel, and failing to promote content effectively. It also advises tracking analytics and making wise investments to improve marketing strategies.

1. TOP 10
VIDEO MARKETING MISTAKES
Presented By SarkEMedia.com

2. M I S TA K E # 1 : R E LY I N G O N A
VIRAL HIT
While a viral hit would be nice, it’s not the norm
for YouTube users. Video Marketing takes more
than just one video.

3. MISTAKE #2: NO CHANNEL
Create a channel and build an audience that
comes back for more and more.

4. MISTAKE #3: GETTING
TOO FANCY
You don’t need a
fancy video with
all kinds of
special effects to
be successful.
Sometimes
simple is better.

5. M I S TA K E # 4: E QU I P M E N T
WO E S
Work with what you have.
Worrying too much about
equipment will keep you from
doing what you want to
do…which is making great
videos.

6. MISTAKE #5: NOT KNOWING
YOUR AUDIENCE
Get to know your
audience and then
deliver what
they’re looking for.

7. M I S TA K E # 6: E X P E C T I N G FA S T
R E S U LT S
Give yourself at least 6 months of consistent effort and
improvement to see your audience start to grow.

8. MISTAKE #7: NO CALL -TO-
ACTION
All your content needs
a call-to-action,
including your videos.

9. MISTAKE #8: NOT
SPENDING MONEY
Don’t go into debt,
but do invest your
profits into
improving your video
marketing. Wise
investment will go a
long way.

10. MISTAKE #9: NOT
TRACKING
Read and learn from your video analytics.

11. MISTAKE #10: NOT
PROMOTING
Don’t expect YouTube or any video site to
make your video popular. You’ve got to get out
there and promote it yourself.

12. R E A DY F O R V I D E O M A R K E T I N G
SUCCESS?
[  Visit Sarkemedia.com and click
the likables section. There you’ll
find the free downloads that go
with this slidedeck. Enjoy!