Content Portfolio
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A brief showcase of content creation and digital marketing materials created by Ryan Kriske at Deltatek Digital.
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Kushmita sharma
I am glad to share that I have successfully completed Task1- Digital Marketing-Social Media.
Thank you The Sparks Foundation for providing me the opportunity.
Building a Marketing Operations Program
The demands on a marketing organization
are rapidly changing.
The digital marketing era of today is complex and dynamic. There are
many channels that require investment and continuous attention. With
frictionless communication, trends happen faster and are shorter lived.
Without continuous attention, your digital presence decays rapidly.
Browsing through corporate websites, it is clear few companies have
adapted to effectively manage their digital marketing operations. Branding
and messaging are inconsistent, mobile device support is non-existent,
and aborted initiatives, such as corporate blogs and social pages, linger
as embarrassing reminders of poor follow-through. The problem is that
most organizations still see digital marketing as a series of projects: a web
redesign, setting up a blog, publishing a whitepaper. They can mobilize
resources to complete these projects, but cannot sustain the level of
effort necessary to keep a program going. And without that effort, these
marketing assets become liabilities.
If you want success in digital marketing, your
organization needs to operate like a publisher
by identifying high value audiences and
operationalizing processes to serve them.
This means delivering the right content in the right format and getting
irrelevant/outdated content out of the way. Known as marketing
operations, there is a field whose purpose is to keep content initiatives
performing after launch. Marketing operations encompasses a wide
array of skills and activities that stand in between the development of a
content asset and its consumption by an audience. This includes postproduction
for target channels, tagging for targeting, search engine
optimization, localization, instrumentation for analytics and performance
measurement.
Our previous whitepaper, Three First Steps for Operationalizing your
Content Marketing Strategy, introduced the concept of marketing
operations and recommended some preparatory steps to building a team.
This whitepaper will outline the details of how a marketing operations
group works.
What should your marketing team look like?
These are my slides from my session at the B2B Summit 2016. The presentation outlines some recent research from B2B Marketing exploring the views of leaders on the challenges around building marketing organisations fit for the digital age and the implications for the skills and capabilities that we need to develop. On the back of this B2B Marketing has now launched a service offering (the B2B Marketing Blueprint) which helps leaders benchmark their capabilities around skills, processes and measurements and to help them put in place a prioritised plan of action.
Recommended
Kushmita sharma
I am glad to share that I have successfully completed Task1- Digital Marketing-Social Media.
Thank you The Sparks Foundation for providing me the opportunity.
Building a Marketing Operations Program
The demands on a marketing organization
are rapidly changing.
The digital marketing era of today is complex and dynamic. There are
many channels that require investment and continuous attention. With
frictionless communication, trends happen faster and are shorter lived.
Without continuous attention, your digital presence decays rapidly.
Browsing through corporate websites, it is clear few companies have
adapted to effectively manage their digital marketing operations. Branding
and messaging are inconsistent, mobile device support is non-existent,
and aborted initiatives, such as corporate blogs and social pages, linger
as embarrassing reminders of poor follow-through. The problem is that
most organizations still see digital marketing as a series of projects: a web
redesign, setting up a blog, publishing a whitepaper. They can mobilize
resources to complete these projects, but cannot sustain the level of
effort necessary to keep a program going. And without that effort, these
marketing assets become liabilities.
If you want success in digital marketing, your
organization needs to operate like a publisher
by identifying high value audiences and
operationalizing processes to serve them.
This means delivering the right content in the right format and getting
irrelevant/outdated content out of the way. Known as marketing
operations, there is a field whose purpose is to keep content initiatives
performing after launch. Marketing operations encompasses a wide
array of skills and activities that stand in between the development of a
content asset and its consumption by an audience. This includes postproduction
for target channels, tagging for targeting, search engine
optimization, localization, instrumentation for analytics and performance
measurement.
Our previous whitepaper, Three First Steps for Operationalizing your
Content Marketing Strategy, introduced the concept of marketing
operations and recommended some preparatory steps to building a team.
This whitepaper will outline the details of how a marketing operations
group works.
What should your marketing team look like?
These are my slides from my session at the B2B Summit 2016. The presentation outlines some recent research from B2B Marketing exploring the views of leaders on the challenges around building marketing organisations fit for the digital age and the implications for the skills and capabilities that we need to develop. On the back of this B2B Marketing has now launched a service offering (the B2B Marketing Blueprint) which helps leaders benchmark their capabilities around skills, processes and measurements and to help them put in place a prioritised plan of action.
Demand Generation Program Playbook
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
The Impact of COVID-19 in B2B Marketing
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
Tactical to Transformational: The Evolution of Marketing Operations
How the Marketing Operations function can lead transformational change across the organization.
While some Marketing Operations teams are operating at a tactical level, often disconnected from marketing leadership, best-in-class organizations are empowering their marketing operations teams to drive transformational change in the way marketing aligns with the product and sales.
With the increasingly essential role of planning, measuring and reporting marketing’s contribution to the corporate bottom line, marketing operations is uniquely positioned to enable better alignment, efficiency and transformation across marketing, sales and product organizations.
What you'll learn:
1. The evolving role of marketing operations in strategy, infrastructure, enablement and accountability
2. How to align marketing strategy and investments to business goals and revenue performance
3. An overview of key financial planning perspectives that provide the basis for aligned measurement and performance
How to Thrive in B2B Marketing in the Digital Age - DBS, 12/8/14
Ana Villegas from Dell's presentation from Digiday Brand Summit, December 8, 2014.
Digital Marketing Strategy
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
How to Hire, Structure and Train Your Revenue Team for ABM Success
In this presentation, Dayna Rothman, VP of Marketing for BrightFunnel, shares best practices for team structure.
Digital Marketing Strategy Presentation (PDF)
Digital Marketing Strategy: A Plan of action to achieve our defined marketing goals for business. Every company must follow a digital marketing strategy to promote their business.
Digital Marketing Strategy Framework
To create a good digital strategy we must understand the client business and goals of business.
Prepare plan for at least for 3 months to 1 year, so digital marketing team can have a proper framework to implement various digital strategies.
A comprehensive plan is required for following strategies
> SEO
> Google Ads
> Social Media Marketing
> Email Marketing
> Inbound Marketing
Call us on 9052425444 for learning digital marketing course.
How Best to Build a Dynamic and Effective B2B Marketing Team - The Evidence
Here are my slides from the recent B2B Marketing The Evidence Event. Learn what you need to build a dynamic and effective B2B Marketing Team. Oh, and look out for the hamster.
Steve trahanas how to make a digital marketing plan
A strategic approach is key to creating a competitive advantage for the brand and outperforming your competitors.
How to Craft a Campaign-Driven Marketing Strategy for Your Firm
A marketing campaign can be defined simply as a collection of activities (email, social media, blog posts, videos, webinars or events, etc.) that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When a law firm’s marketing activities don’t have a direction, the messages become less focused and less effective. By utilizing a campaign approach whereby you select specific industry niches, target specific personas, or focus on specific topics or practice areas, you can focus your attention more narrowly and track your results more precisely.
In this one hour webinar, we'll describe what you need in order to build a successful campaign-driven marketing strategy for your firm. This process will give you the ability to generate a better ROI from your marketing and business development efforts and will provide you with a deeper insight into your target audience.
Presenters:
Susan Chan
Digital Marketing Strategist and Campaign Leader, Deloitte
Susan Chan is a creative digital marketing strategist and campaign leader at Deloitte. She has a strong track record of developing and executing marketing campaign strategies to achieve audience reach and engagement while enhancing brand awareness, improving digital presence, and optimizing the user experience.
Guy Alvarez
Founder, Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
Agency Management Playbook
Our Agency Management Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a streamlined approach to agency selection, management and evaluation.
Advocacy in the Cloud
Slide deck from Dreamforce 2011 session Advocacy in the Cloud: Engaging People to Bring About Change
How salesforce.com Marshalls an Army of Advocates
Erica Kuhl presents How salesforce.com Marshalls an Army of Advocates at the 2012 Summit on Customer Engagement
[PPC Hero Summit] Creating a Killer Paid Search and Paid Social Strategy
Without a solid strategy, it’s hard to implement the right tactics to effect positive outcomes for your paid search and paid social accounts. In this session our Account Managers, Michael Knight and Aaron Childs, go through the steps of creating a killer strategy for your PPC, including how to assess your situation, develop a policy, and create an action plan.
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Demand Generation Program Playbook
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
The Impact of COVID-19 in B2B Marketing
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
Tactical to Transformational: The Evolution of Marketing Operations
How the Marketing Operations function can lead transformational change across the organization.
While some Marketing Operations teams are operating at a tactical level, often disconnected from marketing leadership, best-in-class organizations are empowering their marketing operations teams to drive transformational change in the way marketing aligns with the product and sales.
With the increasingly essential role of planning, measuring and reporting marketing’s contribution to the corporate bottom line, marketing operations is uniquely positioned to enable better alignment, efficiency and transformation across marketing, sales and product organizations.
What you'll learn:
1. The evolving role of marketing operations in strategy, infrastructure, enablement and accountability
2. How to align marketing strategy and investments to business goals and revenue performance
3. An overview of key financial planning perspectives that provide the basis for aligned measurement and performance
How to Thrive in B2B Marketing in the Digital Age - DBS, 12/8/14
Ana Villegas from Dell's presentation from Digiday Brand Summit, December 8, 2014.
Digital Marketing Strategy
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
How to Hire, Structure and Train Your Revenue Team for ABM Success
In this presentation, Dayna Rothman, VP of Marketing for BrightFunnel, shares best practices for team structure.
Digital Marketing Strategy Presentation (PDF)
Digital Marketing Strategy: A Plan of action to achieve our defined marketing goals for business. Every company must follow a digital marketing strategy to promote their business.
Digital Marketing Strategy Framework
To create a good digital strategy we must understand the client business and goals of business.
Prepare plan for at least for 3 months to 1 year, so digital marketing team can have a proper framework to implement various digital strategies.
A comprehensive plan is required for following strategies
> SEO
> Google Ads
> Social Media Marketing
> Email Marketing
> Inbound Marketing
Call us on 9052425444 for learning digital marketing course.
How Best to Build a Dynamic and Effective B2B Marketing Team - The Evidence
Here are my slides from the recent B2B Marketing The Evidence Event. Learn what you need to build a dynamic and effective B2B Marketing Team. Oh, and look out for the hamster.
Steve trahanas how to make a digital marketing plan
A strategic approach is key to creating a competitive advantage for the brand and outperforming your competitors.
How to Craft a Campaign-Driven Marketing Strategy for Your Firm
A marketing campaign can be defined simply as a collection of activities (email, social media, blog posts, videos, webinars or events, etc.) that are aimed at a specific target audience and center around a specific message. Effective marketing campaigns target certain audiences by creating premium content that are relevant to that audience. When a law firm’s marketing activities don’t have a direction, the messages become less focused and less effective. By utilizing a campaign approach whereby you select specific industry niches, target specific personas, or focus on specific topics or practice areas, you can focus your attention more narrowly and track your results more precisely.
In this one hour webinar, we'll describe what you need in order to build a successful campaign-driven marketing strategy for your firm. This process will give you the ability to generate a better ROI from your marketing and business development efforts and will provide you with a deeper insight into your target audience.
Presenters:
Susan Chan
Digital Marketing Strategist and Campaign Leader, Deloitte
Susan Chan is a creative digital marketing strategist and campaign leader at Deloitte. She has a strong track record of developing and executing marketing campaign strategies to achieve audience reach and engagement while enhancing brand awareness, improving digital presence, and optimizing the user experience.
Guy Alvarez
Founder, Good2bSocial
Guy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps law firms and legal vendors understand and leverage the power of content, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
Agency Management Playbook
Our Agency Management Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a streamlined approach to agency selection, management and evaluation.
Advocacy in the Cloud
Slide deck from Dreamforce 2011 session Advocacy in the Cloud: Engaging People to Bring About Change
How salesforce.com Marshalls an Army of Advocates
Erica Kuhl presents How salesforce.com Marshalls an Army of Advocates at the 2012 Summit on Customer Engagement
[PPC Hero Summit] Creating a Killer Paid Search and Paid Social Strategy
Without a solid strategy, it’s hard to implement the right tactics to effect positive outcomes for your paid search and paid social accounts. In this session our Account Managers, Michael Knight and Aaron Childs, go through the steps of creating a killer strategy for your PPC, including how to assess your situation, develop a policy, and create an action plan.
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Tactical to Transformational: The Evolution of Marketing Operations
Tactical to Transformational: The Evolution of Marketing Operations
How to Thrive in B2B Marketing in the Digital Age - DBS, 12/8/14
How to Thrive in B2B Marketing in the Digital Age - DBS, 12/8/14
How to Hire, Structure and Train Your Revenue Team for ABM Success
How to Hire, Structure and Train Your Revenue Team for ABM Success
How Best to Build a Dynamic and Effective B2B Marketing Team - The Evidence
How Best to Build a Dynamic and Effective B2B Marketing Team - The Evidence
Steve trahanas how to make a digital marketing plan
Steve trahanas how to make a digital marketing plan
How to Craft a Campaign-Driven Marketing Strategy for Your Firm
How to Craft a Campaign-Driven Marketing Strategy for Your Firm
[PPC Hero Summit] Creating a Killer Paid Search and Paid Social Strategy
[PPC Hero Summit] Creating a Killer Paid Search and Paid Social Strategy
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Diana Van Dusen_Resume_Sept2023.pdf
Accomplished and goal-oriented B2B marketing leader with expertise in successfully leading and executing dynamic marketing initiatives. I’m skilled in managing strategic marketing programs (on time and on budget), and initiating marketing campaigns to align with business objectives. Expert in explaining technical or complex concepts/solutions for a non-technical audience and building relationships internally and with customers. Adept at leveraging digital marketing for new product introductions, creating engaging content, and using data driven metrics to drive marketing programs. I’m passionate about delivering exceptional customer experiences, contributing to the overall success of the organization, and excel working cross functionally between departments and job level. I’m looking to bring my expertise to a dynamic team and drive exceptional business growth.
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Building brands through connected communications, the core objective of the company and core objective for us to re-energizing the brand Knock On Wood.
This report was formulated for developing a marketing plan in order to promote the company for getting new clients. The recommendations are made after an in-depth evaluation of the research conducted and the analysis followed by it. Every approach is evaluated for the objective of formulating a comprehensive marketing plan for the company.
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The strategy adopted is to leverage the existing network, promote new clients and increase the aspect of corporate social responsibility.
It is formulated based on the marketing objective i.e. to increase the revenue and acquire new clients for the company.
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Understanding
AI-Generated Content:
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The answer: definitely yes.
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Is AI-Generated Content the Future of Content Creation?
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BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
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Marketing as a Primary Revenue Driver - Lee Levitt
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How to Use AI to Write a High-Quality Article that Ranks
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
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How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
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The Old Oak - Press Kit - Cannes Film Festival 2023
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Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
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[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
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Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
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Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
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Coca Cola Branding Strategy and strategic marketing plan
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Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Content Portfolio
- 1. PORTFOLIO CONTENT MARKETING | Ryan Kriske
- 2. CONTENTS 1 Introduction Multi-Channel Campaign2 3 Growing Our Company
- 4. Written by: RYAN KRISKE, MBA “Be the change you wish to see in the World.” – Mahatma Ghandi Digital and content marketing specialist with over two years of experience partnering with small business owners, marketing leaders, and private practice professionals to grow their companies throughout South Florida and the U.S. Recognized for producing quality digital design and effective marketing strategies, with proven success in improving key performance indicators for clients. Skilled in marketing research, content development, search engine optimization techniques, and project management.
- 6. Add Text, an Image, or Both Website | Landing Pages | Direct Mail | Brochures
- 16. PART THREE Growing Our Company
- 17. Add Text, an Image, or Both Web Copy | Blog | White Paper | Infographics