A Journey Through the Content Marketing Tools Universe - Gilbane 2013

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The content marketing universe is vast. This presentation reviews the tools and platforms that can help marketers navigate the content cosmos.

Marketing Business Technology

You can only
see a small part
of the big picture

3

By the time you
see it, things have
already changed

4

Producing Content

“The Only 6 Ways to Build a Content Marketing Organization”

http://bit.ly/Only6Ways

Producing : Sourcing: Creating

Scripted – Service Marketplaces
9

Producing : Sourcing: Licensing

Outbrain Select / Scribit
11

Producing : Composing : Collaborating

DivvyHQ
13

Producing : Composing : Enriching

Zemanta
14

Producing : Composing : Optimizing

Inbound Writer
15

Producing : Composing : By Form
•
•
•
•
•
•

Knowledge Vision
Brainshark
Adobe Creative Cloud
Google Docs
Microsoft Office
Visual.ly

16

Distributing : Channel : Social Media

Buffer
18

Distributing : Channel : CMS

Percussion
19

Distributing : Channel : Email

MailChimp
20

Distributing : Channel : Marketing Automation

Act-On
21

Distributing : Channel : Personalization

DemandBase
22

Additional Resources

Content Marketing Done
Right: Ethical Curation

2012 B2B Mktg.
Trends Survey

5 Steps to Becoming a
Content Curation Rockstar

2012 Curation
Adoption Survey

Open & Shut Case
for Curation

Content Curation
Annotation Methods

Curation case studies: IBM,
Whole Foods, Intel, FedEx…

Content Curation Marketing Site
(www.contentcurationmarketing.com)

www.curata.com/resources
Twitter: @TweetsFromPawan or @GetCurata

Live Webinar:

Content Marketing Tactics 2014:
Creation, Curation and Syndication
When: December 10, 2013, 1:00pm EST

See what over 500 marketers are
planning for their 2014 content strategy.

Sign up at:

http://bit.ly/CurataWebinar

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Content Marketing Analytics & Metrics

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There’s a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today’s marketing organizations. Speakers were Pawan Deshpande, Curata CEO and Founder and Lisa Rhodes, VP of Marketing at Verne Global.

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A Journey Through the Content Marketing Tools Universe - Gilbane 2013

2. You are not alone 2

3. You can only see a small part of the big picture 3

4. By the time you see it, things have already changed 4

5. The Universe 5

6. The Universe 6

7. Producing Content “The Only 6 Ways to Build a Content Marketing Organization” http://bit.ly/Only6Ways

8. The Universe 8

9. Producing : Sourcing: Creating Scripted – Service Marketplaces 9

10. Producing : Sourcing: Curating 10

11. Producing : Sourcing: Licensing Outbrain Select / Scribit 11

12. The Universe 12

13. Producing : Composing : Collaborating DivvyHQ 13

14. Producing : Composing : Enriching Zemanta 14

15. Producing : Composing : Optimizing Inbound Writer 15

16. Producing : Composing : By Form • • • • • • Knowledge Vision Brainshark Adobe Creative Cloud Google Docs Microsoft Office Visual.ly 16

17. The Universe 17

18. Distributing : Channel : Social Media Buffer 18

19. Distributing : Channel : CMS Percussion 19

20. Distributing : Channel : Email MailChimp 20

21. Distributing : Channel : Marketing Automation Act-On 21

22. Distributing : Channel : Personalization DemandBase 22

23. The Universe 23

24. Distributing : Promoting Outbrain 24

25. The Universe 25

26. Distributing : Syndicating 26

27. The Universe 27

28. What does this all mean?

29. Working Together

30. No one in the center

31. “Best Of” solutions

32. Additional Resources Content Marketing Done Right: Ethical Curation 2012 B2B Mktg. Trends Survey 5 Steps to Becoming a Content Curation Rockstar 2012 Curation Adoption Survey Open & Shut Case for Curation Content Curation Annotation Methods Curation case studies: IBM, Whole Foods, Intel, FedEx… Content Curation Marketing Site (www.contentcurationmarketing.com) www.curata.com/resources Twitter: @TweetsFromPawan or @GetCurata

33. Live Webinar: Content Marketing Tactics 2014: Creation, Curation and Syndication When: December 10, 2013, 1:00pm EST See what over 500 marketers are planning for their 2014 content strategy. Sign up at: http://bit.ly/CurataWebinar

A Journey Through the Content Marketing Tools Universe - Gilbane 2013

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