Rumours of advertising’s demise may be greatly exaggerated, but it is now impossible to ignore the new titan of content marketing, eagerly rising up to fill advertising’s shoes. Members of the public, bombarded by advertisements from all sides, are increasingly jaded by constant unsubtle attempts to sell them things, and significantly less receptive to conventional advertising media than they would have been ten years ago...

1. CONTENT MARKETING STRATEGY
FIVE TIPS

2. Content Marketing Strategy - Five Tips
WELL-DEVELOPED CONTENT TELLS A STORY,
OFFERS NOVELTY OR EDUCATION.
IT GIVES THE OPPORTUNITY TO ENGAGE MEANINGFULLY,
OFTEN LEADING TO AN ENCOUNTER
WHERE BOTH PARTIES FEEL THEY HAVE GAINED.
Find out the essential tips for creating your Content Marketing Strategy...

3. Content Marketing Strategy - Five Tips
1) BUILD A FOUNDATION
Who you are creating content for.
Why you are creating content.
What resources you have at your disposal.

4. Content Marketing Strategy - Five Tips
2) SET UP A CALENDAR
Include the date the content will be published.
The title and author, and the current status.
You can track the content as
it moves through your publishing system.

5. Content Marketing Strategy - Five Tips
3) FILL IN YOUR CALENDAR
When deciding which content will appear on which date,
and via which medium,
look for a balance between long-form and short-form content.
Text, images and video, between serious research and light-
hearted humour.

6. Content Marketing Strategy - Five Tips
4) WORK WITH PARTNERS
You can save a lot of time, as well as gaining a wider audience,
by collaborating with similar or complementary organisations.
Sharing content, linking to each other's posts, and engaging in
mutual promotion.

7. Content Marketing Strategy - Five Tips
5) ENGAGE WITH YOUR AUDIENCE
Not only will this enable you to gauge how your content is
received, and adjust its focus if necessary.
You will also find that readers are eager to contribute their own
content, via comments, hashtags and other forms of engagement.

8. Content Marketing Strategy - Five Tips
CONCLUSION
Content marketing and content curation may seem like
time-consuming concepts, but with a well-thought-out plan, your
organisation will save time – and gain customers!

9. Content Marketing Strategy - Five Tips
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