Many e-commerce businesses seem to think that, once they have a website through which their products can be purchased, their e-commerce strategy is fully in place, and needs no further thought. However...

1. HOW TO IMPROVE YOUR
E-COMMERCE STRATEGY
Tips
5

2. The web is a place of constant synthesis and innovation,
with industry leaders constantly coming up
with new ways to develop, promote, and sell their products.
HOW TO IMPROVE YOUR E-COMMERCE STRATEGY

3. HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
Many e-commerce businesses seem to think that, once they have a
website through which their products can be purchased, their
e-commerce strategy is fully in place, and needs no further thought.

4. HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
HOW TO IMPROVE AND ENHANCE
YOUR E-COMMERCE STRATEGY
WE RECOMMEND YOU TAKE SOME TIME
TO CONSIDER THE FOLLOWING FIVE TIPS...

5. HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
CREATE A USER-ORIENTED EXPERIENCE
Take time to design a service that you would want to use yourself.
Not only will this more accurately reflect your brand’s ethos,
it will also help you to understand your customers’
experience of your e-commerce strategy.

6. HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
MAINTAIN A MULTI-PLATFORM
RELATIONSHIP WITH YOUR CUSTOMERS
Your e-commerce strategy should aim to connect with them on
multiple levels, enabling interactions via social mediathat will lead
them back to the commercial core of your online presence.

7. HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
LISTEN TO COSTUMER FEEDBACK
The best way to keep up with what
customers want is to ask them.
Build feedback processes into your online sales platform,
but don’t neglect social media.

8. HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
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9. HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
OFFER INCENTIVES
A visible range of incentives can work wonders
in customer engagement and retention.
Discount or Promotional Code

10. HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
GIVE MOBILE COMMERCE THE TIME AND
ATTENTION IT DESERVES
More and more consumers are using their phones as
their primary tool for online browsing and shopping.
Mobile commerce is now central to the e-commerce
strategy of most retailers, and an innovation that
no one can afford to ignore.

11. HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
CONCLUSION
This will demand a lot more work on the part of your team.
Social media, in particular, can be extremely time-consuming,
but the rewards can be considerable.
Rather than merely anticipating consumer needs via market research, and then
developing products and sales techniques to fulfil them, e-commerce demands
that you engage with your customers, constantly, in real time.

12. HOW TO IMPROVE YOUR E-COMMERCE STRATEGY
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