Allkonnect helps companies build their brand using content marketing. It provides end-to-end content marketing services including creating content, promoting it, monitoring engagement, and optimizing the strategy. Allkonnect takes a consultative approach to understand a client's needs, formulate a strategy, create and execute a content plan, and measure the impact on key performance metrics and competitive advantage. An example is provided of a client in the education sector where Allkonnect's services helped increase leads 20x and reduce customer acquisition costs by 30%.

1. Build your brand using Content Marketing
Welcome

2. Entrepreneur, Innovator, Executioner.
Worked in marketing, branding,
thought leadership in corporate world
in USA, UK, Singapore and India
Monika Prasad
Founder – Allkonnect
Helping companies build brand using content marketing
Monika Prasad
Founder - Allkonnect
MBA – University of California
M.S. Engineering – Purdue, USA
(+91) 9949072579
monika@allkonnect.com
www.allkonnect.com
Allkonnect
A smarter Content Marketing

3. Let’s discuss…
1 Marketing in the digital age
2 How Allkonnect will make the difference
3 Next steps

4. { }1Marketing in digital age
Changing landscape

5. Content Marketing is the only
marketing that is left.
“
“
~ Seth Godin
89%
11%
Percentage of B2B Marketers Using
Content Marketing in US
get the
CONTENT
excellent
To differentiate,
No
Yes
Note: Of the 11% non-users,
52% plan to launch content
marketing Effort within 12
months

6. 13%
18%
13%
13%
16%
18%
16%
14%
22%
19%
22%
17%
21%
22%
26%
36%
37%
41%
48%
55%
76%
79%
Through flipbook, or another reading app
I find content though an RSS feed
I find content on medium
Through notifications via slack or other messaging platform
Read my LinkedIn feed and click interesting articles/ videos
Go to specific blogs
Read my twitter feed and click interesting articles/ videos
Through mobile notifications
Go directly to a publication website
Read my facebook feed and click interesting articles/ videos
I search for relevant content in search engines
Content Consumption pattern
Currently Used 2 yeas ago
The New Normal

7. { }2Allkonnect Advantage
Focused Purpose to Execution

8. Presentations, E-books
Smarter “Content Marketing” Strategy
Strategic marketing and business must focus on -
1) creating and distributing valuable, relevant and consistent content
2) to attract and retain a clearly defined audience, and
3) ultimately to drive profitable customer action
Purpose
Blogs Photos, Infographics Videos, Podcasts
Presentations, E-books

9. Clear Strategy to Tactical Know-How
Content
Engage
Monitor &
Optimize
Create
Discuss &
Convince
Promote
Content

10. End to End Services
 Brand awareness
 Website traffic
 Customer Retention / Loyalty
 Lead Generation / Nurturing
 Customer recruitment / Sales
 Market Leadership
 Return on Content Marketing
Investment
Consultative Approach Deliver Business Valuesk
Assessment of
marketing needs
Formulate strategy
per business goals
How to Build the
brand of the future
Establish
performance metrics
Create Content and
execute market plan
Measure Competitive
Advantage
Build Blocks of Success

11. Client Challenges
The client is a leading educational solution provider in the field of science and robotics products. The company faced the
challenge of raising awareness about STEM based education with teachers and parents, keeping up with competition as well
as taking advantage of Atal Innovation Lab (ATL) initiative by government of India. Most of its clients are based in Delhi – NCR.
The company wanted to rapidly reach out to more institutions all over India in order to expand it‘s services.
Allkonnect Solution
Allkonnect services included
(a) Website content creation and Search Engine Optimization,
(b) Created collaterals to educate the schools about STEM based eduction,
(c) Made Video contents illustrating kids enthusiasm towards client’s products,
(d) Developed innovative solutions to engage parents using various channels like Whatsapp, facebook,
(e) Conducted Content Creation workshops, and
(f) Developed email marketing / campaign strategy to connect with schools around India.
Result / Values Delivered
Increased the leads by 20X. The company was able to improve the reach to the remote cities in north east and
southern states and got conversion. Subsequently, it also reduced the cost of conversion by 30%+ for the company.
Case Study

12. Next Steps
Build and execute your Content Marketing Business Case
Think Connect Marketing, Think & Konnect AllKonnect
Monika Prasad
Founder - Allkonnect
MBA – University of California
M.S. – Purdue, USA
(+91) 9949072579
monika@allkonnect.com
Rajeev Ranjan
Co-Founder - Allkonnect
MBA – UCLA Anderson
M.S. – Texas A&M Univ., USA
(+91) 7799432255
rajeev@allkonnect.com
Content
Creation
Digital
Execution
Marketing
Strategy
Yesz

13. THANK YOU