Popsugar digital experience ad:tech London presentation

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ad:tech London, MMS & iMedia

Genevieve Kunst, MD Popsugar on 'Creating evocative digital experiences via visual content' at ad:tech London 2015.

Marketing

3
3 IN 4 WOMENFeel that messages that you SEE are more memorable
than messages you READ or HEAR

DIGITAL CONTENT IS THE NEW “ME TIME”
Women enjoy “me time” from content that entertains, informs and inspires
57%shopping
46%food and
cooking
43%fashion
42%entertainment 
news
39%beauty

5
PAUSE. ENGAGE.
CONNECT.
87%of Women Prefer
High-Quality
Visual Content

6
68%of women are likely to
Purchase Products
35%of women are likely to
Share Content
Via Social Media
42%of women are likely to
Seek Out
Additional
Information
From Brands That Use High-Quality Visual Content

7
SOCIAL PLATFORMS
GOOGLE SEARCH
REDDIT
IMGUR
POPSUGAR
SNAP (B2B)
NATIVE
ADVERTISING
INSIGHTS (B2B)
CONSUMER
INSIGHTS
SELECT
CONTRIBUTOR
NETWORK
CMS
DESKTOP MOBILE TABLET
ANALYTICS
TRENDING
DATA
!
Proprietary algorithm ranking trending stories from across the internet
EDITORIAL

9
Power Her Happy
75%
of women believe
technology
can make
them happier
Be a Problem-Solver
93%of women say
learning makes
them happy
Positive Association
1/2of women
want brands to
inspire them

Millennials — the group of young, up-and-coming Americans in their post-college 20s to early 30s — now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. Do their ongoing bonds to their parents demonstrate a lack of independence or simply strong family ties? Does their fluency with technology impact their trust of online consumer sources or do offline, personal recommendations still matter? What most directly drives their path to purchase? In this webinar, Influence Central CEO and Founder, Stacy DeBroff, and Senior Vice President of Insights and Strategy, Tracey Hope-Ross, present and discuss our groundbreaking study of 1,100 American Millennial Women to help gain more in-depth insight into this influential demographic

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Popsugar digital experience ad:tech London presentation

1. CREATING EVOCATIVE DIGITAL EXPERIENCES VIA VISUAL CONTENT

2. 2

3. 3 3 IN 4 WOMENFeel that messages that you SEE are more memorable than messages you READ or HEAR

4. DIGITAL CONTENT IS THE NEW “ME TIME” Women enjoy “me time” from content that entertains, informs and inspires 57%shopping 46%food and cooking 43%fashion 42%entertainment  news 39%beauty

5. 5 PAUSE. ENGAGE. CONNECT. 87%of Women Prefer High-Quality Visual Content

6. 6 68%of women are likely to Purchase Products 35%of women are likely to Share Content Via Social Media 42%of women are likely to Seek Out Additional Information From Brands That Use High-Quality Visual Content

7. 7 SOCIAL PLATFORMS GOOGLE SEARCH REDDIT IMGUR POPSUGAR SNAP (B2B) NATIVE ADVERTISING INSIGHTS (B2B) CONSUMER INSIGHTS SELECT CONTRIBUTOR NETWORK CMS DESKTOP MOBILE TABLET ANALYTICS TRENDING DATA ! Proprietary algorithm ranking trending stories from across the internet EDITORIAL

8. 8

9. 9 Power Her Happy 75% of women believe technology can make them happier Be a Problem-Solver 93%of women say learning makes them happy Positive Association 1/2of women want brands to inspire them

10. T H A N K Y O U

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