The second presentation from the Digital Tuesday November event, focussing on selling in the Digital World.

1. Successful Selling In Today’s
Digital World

2. "It is not the strongest of
the species that survives,
nor the most intelligent
that survives. It is the one
that is the most
adaptable to change."

3. The Sales Process
Has Changed

5. 80% 20%
Traditional Sales
Process
Marketing
Sales
Where the sales person
would traditionally engage

6. Modern Sales
Process
Marketing
Sales
20% 80%
Sales
Marketing Engagement now happens
much later

8. You Need Multiple
Touch Points

10. Why Has This
Changed?

13. People in the UK have
access to the internet 36m

14. People in the UK
have access to an
internet phone 53%

16. of B2B buyers
start with a
Google search

18. The Buyer Is In
Control

23. How Do You
Influence The
Buyer?

24. People are involved in
the average B2B buying
process 5.4

27. Of B2B buyers now use
social media to be more
informed about vendors 75%

29. Of decision makers say
they never respond to
cold outreach 90%

30. You STILL Need Sales

31. Social Selling
“The process of using Social Media to network,
prospect, research, engage, collaborate, teach and
close – all with the purpose of attaining quota and
increasing revenue”.
- Barbara Giamanco
(President, Social Centered Selling LLC)

32. Believe their sales force
would be more
productive with a greater
social media presence 80%

33. Of UK sales people think the
buying process is changing
faster than sales
organisations are responding 69%

34. Have received no
training in using
social media 93%

35. "It is not the strongest of
the species that survives,
nor the most intelligent
that survives. It is the one
that is the most
adaptable to change."

36. How to get in touch
Phone: +44 (0) 01633 279515
@kilfrew
steve.jones@branchingouteurope.com
www.branchingouteurope.com