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OPTING INTO THE
DEMOCRATIZATION
OF INFLUENCE
Maarten Kesteloot
@maartenkstlt
maarten@influo.be
INFLUENCER
MARKETING
Let’s talk about
DEFINITION
IM
Influencer marketing is a form of marketing
that focuses on identifying, building
relationships with, and activating key leaders,
partners, and individuals who have reach
and relevance to your potential customers
MISSING
PIECES TO
REALLY
OPT IN
2
STRUCTURE
PROFESSIONALISM
2
1Influo brings
THINGS
INFLUENCERS
LOVE
4
PERSONAL
APPROACH
1
THINGS
INFLUENCERS
LOVE4
EXCLUSIVITY
2
THINGS
INFLUENCERS
LOVE4
PRODUCT
3
THINGS
INFLUENCERS
LOVE4
MONEY
4
THINGS
INFLUENCERS
LOVE4
THINGS YOU
NEED TO
KNOW
ABOUT IM
6
IT’S NOT
FREE
1
THINGS YOU
NEED TO
KNOW
ABOUT IM
6
IT’S A
SYMBIOSIS
2
THINGS YOU
NEED TO
KNOW
ABOUT IM
6
IT’S ABOUT
CONVERTING
CONTACTS INTO
RELATIONS
3
THINGS YOU
NEED TO
KNOW
ABOUT IM
6
EVERYONE
IS AN
INFLUENCER
4
THINGS YOU
NEED TO
KNOW
ABOUT IM
6
SIZE
DOESN’T
ALWAYS
MATTER
5
THINGS YOU
NEED TO
KNOW
ABOUT IM
6
AIM FOR THE
LONG TERM
6
THINGS YOU
NEED TO
KNOW
ABOUT IM
6
RULES TO
FOLLOW
4
DON’T COLD
CALL. MARKET
WITH THEM,
DON’T MARKET
TO THEM
1
RULES TO

FOLLOW
4
DON’T GET
IN YOUR
OWN WAY
2
RULES TO

FOLLOW
4
MAKE
OBJECTIVES AND
EXPECTATIONS
CLEAR UPFRONT
3
RULES TO

FOLLOW
4
KNOW WHO
YOU ARE
DEALING WITH
4
RULES TO

FOLLOW
4
TAKE
AWAYS
4
RESEARCH
IS CRUCIAL
1
TAKE

AWAYS4
TAILOR YOUR
STORY, TAILOR
YOUR CONTENT
BUT BE FLEXIBLE
2
TAKE

AWAYS4
CONVERSION
FROM CONTACT
TO RELATION
IS KEY
3
TAKE

AWAYS4
MAINTAIN THE
4
RELATION!
TAKE

AWAYS4
DEMO
illy Art Collection - sustainArt 2
With the new illy Art Collection - sustainArt 2, illy renews its commitment
to supporting coffee-producing countries and emerging artists. The new
illy Art Collection showcases the work of artists from coffee growing re-
gions, who have interpreted the sensations, experience, and narratives as-
sociated with coffee.
Store Opening
LIVE
illy Art Collection - sustainArt 2
With the new illy Art Collection - sustainArt 2, illy renews its commitment
to supporting coffee-producing countries and emerging artists. The new
illy Art Collection showcases the work of artists from coffee growing re-
gions, who have interpreted the sensations, experience, and narratives as-
sociated with coffee.
Store Opening
Sisley-Spring-Summer-2015 - Instagram Content Kit
illy Art Collection - sustainArt 2
Adidas Yeesy Boost 350 - Store Release
UNIQLO Store opening Antwerp
Instagram Paid
Format Deal Closing
44h 22m 20 Slots
Slots
8€
@influo
MARK YOUR INFLUENCE

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