This document provides examples of content marketing strategies used by various travel companies, including Intrepid Travel, Expedia, Airbnb, and others. It describes blogs, videos, social media posts, podcasts, ebooks, webinars, infographics, magazines, reports, cheat sheets, and paid ads created by these brands that educate customers and promote their products in an engaging way. The content aims to inspire travel, share traveler experiences, demonstrate expertise, and help customers use company services to achieve positive results.

1. Unit 2: Inbound & Social Media Marketing - Assignment 5

2. In this presentation I will be giving examples of Content Marketing that could be used for a travel
related website.

3. 1 Intrepid Travel | Blog posts
Intrepid travel’s blog called “ The Journal “ is a perfect example of content marketing, in the
there, you can find articles from actual travellers sharing their experiences, which allows the
business to communicate further with its core audience.
Intrepid Travel, 2020. Meet Annette, The Intrepid Traveller Who Created A Body Positive Travel Movement. [ 3 images ] Available
at: <https://www.intrepidtravel.com/adventures/community-conversations-annette/> [Accessed 8 December 2020].

4. 2 Intrepid Travel | Videos
This is a video example of great content marketing used to inspire its audience and to illustrate its brand
values and character.
Intrepid travel, 2020. Be Intrepid. [video] Available at:
<https://www.youtube.com/watch?v=TwV3YbEht2E> [Accessed 8 December 2020].

5. 3 Intrepid travel |
Social media
This is a social media
Example of content
marketing, intrepid
travel’s social media is
used to post
Aspirational travel
pictures of Facebook /
Instagram travellers,
interspersing them with
their content.
Intrepid travel, 2020. Intrepid Travel Instagram Account. [Screenshot]
Available at: <https://www.instagram.com/intrepidtravel/> [Accessed 8
December 2020].
ntrepid travel, 2020. Intrepid Travel's Facebook Account. [Screenshot]
Available at: <https://www.facebook.com/intrepidtravel> [Accessed 8
December 2020].

6. 4 Expedia | podcast
“Out travel the system” is a branded
podcast example of content marketing by
expedia, designed to help customers find
answers to their questions before, during
and after travelling.
Expedia, 2020. Out Travel The System. [image] Available at:
<https://viewfinder.expedia.com/podcast/> [Accessed 8 December 2020].
Access the Podcast here

7. 5 expedia | Ebooks
In this series of Ebooks by
Expedia, the brand covers
many subjects related to
the travel industry, which
makes it an excellent
example of content
marketing. Ebooks are
also great for SEO, which
helps bring your company
up in search engine
rankings, also It's a
excellent way to
demonstrate expertise.
Expedia Partner Solutions. 2020. Ebooks. [online] Available at:
<https://expediapartnersolutions.com/resources/research/ebook> [Accessed 9
December 2020].Access Ebooks here

8. 6 Expedia | Webinar
This is a Webinar example
of content marketing by
Expedia. Webinars are very
effective formats of
marketing, they help
companies to educate their
customers faster, present
them goods and establish
relationships. Webinar
content also keeps
audiences engaged for
longer.
Expedia Partner Solutions. 2020. Webinar: Content Marketing In Travel. [online] Screenshot | Available
at: <https://expediapartnersolutions.com/watch-now-content-marketing-in-travel> [Accessed 9 December
2020].
Access the webinar here

9. 7 Airbnb |
Infographics
This infographic by
Airbnb is a exceptional
example of content
marketing, infographics
are very effective when
it comes to tell visual
stories and also very
easy to share.
The Airbnb Blog - Belong Anywhere. 2020. Airbnb Celebrates
1,000,000 Nights Booked!. [online] Screenshot | Available at:
<https://blog.atairbnb.com/airbnb-celebrates-1000000-nights-book
ed/> [Accessed 9 December 2020].

10. 8 Airbnb | Magazine
A branded magazine by Airbnb
is another excellent example of
content marketing. Magazines
provide readers with a wealth
of details, motivation and fresh
ideas. To find out more, the
information provided to the
readers can lead them to go
and check online.
Screenshot, A., 2020. Airbnb Magazine - Be At Home In The World. [online]
Airbnb.co.uk. Available at: <https://www.airbnb.co.uk/magazine> [Accessed 12
December 2020].

11. 9 Airbnb | reports
This is a Report example of
content marketing by
Airbnb. Reports are a more
professional form of
content and primarily
educational. They may also
build openings for other
organisations to collaborate
with.
2020. Airbnb UK Insights Report. [ Report ] Uk: Airbnb, p.56. Available at:
<https://www.airbnbcitizen.com/wp-content/uploads/2018/10/AirbnbUKInsightsRep
ort_2018.pdf> [Accessed 12 December 2020].
Access the Report here

12. 10 Airbnb | cheat sheets
Another fine example of
content marketing is this
cheat sheet by Airbnb. In this
situation, cheat sheets help
clients learn how to use the
service offered to achieve
meaningful results that help
the business thrive in the
long run.
Screenshot, A., 2020. The 4 Hospitality Keys That Unlock 5-Star Reviews. [online] The Airbnb Blog - Belong
Anywhere. Available at: <https://blog.atairbnb.com/the-4-hospitality-keys-that-unlock-5-star-reviews/>
[Accessed 13 December 2020].

13. 11 Airbnb | paid ads
This is an example of a
paid ad by Airbnb. Paid ads
is the best way to reach
wide audience and to
position yourself in all the
places you want to be
seen.
Medium. 2020. Growing Our Host Community With Online
Marketing. [online] [ Screenshot ]Available at:
<https://medium.com/airbnb-engineering/growing-our-host-communit
y-with-online-marketing-9b2302299324> [Accessed 15 December
2020].