Promoting the Saudi Creative Economy through Ejadah Confex, we are bringing the influencers under the creative umbrella to showcase their talents along with speaking sessions and workshops for a better creative society.

1. A p r i l 2 8 – 3 0 , 2 0 1 6

3. All around the world, the creative and cultural economy is talked about as an
important and growing part of the global economy. The creative economy has
become a powerful transformative force in the world today.. Unlocking the potential
of the creative economy involves promoting the overall creativity of societies,
affirming the distinctive identity of the places where it flourishes and clusters,
improving the quality of life where it exists, enhancing local image and prestige
and strengthening the resources for imagining diverse new futures.

4. I N A N E F F O R T T O P R O M O T E S A U D I C R E A T I V E E C O N O M Y L O C A L LY A N D G L O B A L LY ,
THE ARABIAN COMPANY FOR EVENTS & PROJECTS LTD. (ACE EVENTS) IS PROUD TO PRESENT
T H E F I R S T O F I T S K I N D E X H I B I T I O N & C O N F E R E N C E
E J A D A H C O N F E X

5. The Arabian Company for Events & Projects Ltd.
(ACE Events) is proud to present Ejadah Confex, the
first of its kind Saudi Creative Economy
Exhibition and Conference. The event aims to boost
the diversification of the Saudi economy in
different methods focusing on an improved creative
local society and initiatives. and transitioning to
a knowledge based economy led by innovation.
The event will also raise awareness on Intellectual
Property giving full rights for local innovators to
protect their designs and inventions. Ejadah
targets to provide a combination of keynote sessions,
workshop, competitions and opportunities, and
exposure to those with creative background
who want to enhance or develop their image in the
field through an exhibition platform.

6. WORKING
TOGETHER
T O
B U I L D
T H E

7. EJADAH AND THE SAUDI ECONOMY
RAISING STANDARD OF LIVING
A N D I M P R O V I N G
Q U A L I T Y O F L I F E
Unlocking the potential of the creative
economy involves promoting the overall
creativity of societies, affirming the
distinctive identity of the place where it
flourishes and clusters, improving the
quality of life where it exits, enhancing
local image and prestige. Investing in
the creative sector as a driver of social
development contributes to an
improved quality of life, well-being of
communities, individual self-esteem,
d i a l o g u e a n d c o h e s i o n .
ACHIEVING SUSTAINABLE
D E V E L O P M E N T
The United Nations Conference
on Sustainable Development
entitled the future we want,
acknowledges the importance of
culture and cultural diversity for
sustainable development and
arguing that investments in
identity, innovation and creativity
c a n h e l p t o b u i l d n e w
development pathways for
individuals, local communities,
a n d c o u n t r i e s .
E N H A N C E M E N T O F
C O M P E T I T I V E N E S S
As a recent UNCTAD research
shows, the share of developing
country exports in the world trade
of creative goods and services has
reached a total exports reaching
$631 billion in 2011. the bulk of
these exports in being produced in
large and medium-sized cities and
comprise arts, crafts and design
products mobilizing as specific
competitive advantages that may
initially possess a certain identity.
According to the set Long-Term Strategy (LTS) for the Saudi Economy, focusing on
promoting the Creative and Cultural Economy assists in achieving the following

8. EJADAH AND THE SAUDI ECONOMY
R E G I O N A L A N D A R A B
I N T E G R A T I O N
The last few decades witnessed
remarkable progress in economic
cooperation, both in the Gulf and
wider Arab region, with the Kingdom
playing a crucial role. Through Ejadah,
the Kingdom introduces the latest
trends and development in creativity
creating a constructive and effective
interaction with all states of the world,
within a framework of increasing
integration at the Gulf, Arab and
i n t e r n a t i o n a l l e v e l s .
A N A C T I V E &
ENTREPRENEURIAL PRIVATE
S E C T O R
With Ejadah’s program, we are
emphasizing on raising the
awareness bar on Intellectual
Property giving opportunities for
locals to go creative while assuring
they’re ideas are being protected.
We are also encouraging the
development of private sectors by
securing funds to creative ideas.
MANPOWER & EMPLOYMENT
The size of the labor force has
been determined using the rate of
national labor participation and
the estimated size of the
population of working age. Ejadah
promotes employment by
providing job opportunities for
the national workforce. In
addition, new exclusive educational
programs in creativity will be
introduced by the initiated
professionals in the event.
According to the set Long Term Strategy (LTS) for the Saudi Economy, focusing on
promoting the Creative and Cultural Economy assists in achieving the following

9. T H E P O S I T I V E I M P A C T O F C R E A T I V E E C O N O M Y
W O R L D W I D E

10. UK has the largest creative sector of the European Union and the most successful
e x p o r t e r o f c u l t u r a l g o o d s a n d s e r v i c e s i n t h e w o r l d .

11. UK has the largest creative sector of the European Union and the most successful
e x p o r t e r o f c u l t u r a l g o o d s a n d s e r v i c e s i n t h e w o r l d .

12. Creative
industries
a d d
$ 6 9 8
Billion
t o t h e
U. S .
economy
a n d
4 . 7
million
j o b s

13. A U S T R A L I A

14. F I N L A N D

15. A N D M A N Y M O R E

16. E J A D A H C O N F E X
A p r i l 2 8 t o 3 0 , 2 0 1 6
B a y L a S u n H o t e l
K i n g A b d u l l a h E c o n o m i c C i t y
A B O U T

17. • Raise the Saudi creative and culture sector along with its contribution to growth.
• Repositioning of our national creative brands.
• Creating a community and continuity for creativity.
• Support and development of talent and creativity in Saudi.
• Promoting creative professionals as a Saudi knowledge based economy factor.
• Raising awareness about Intellectual Property to innovation and designs.
• Motivate students to be creative.
• Knowledge networking through the vehicle of creativity.
• Promoting the creative profession field as a competitive pocket.
• Promote products and services of participants / exhibitors.

18. • Governmental: economic development, culture, trade, tourism, finance, technology,
communications, labor, social affairs and education.
• Professional institutions: associations in the area of visual arts, performing arts, films, media,
broadcasting, advertisements, design, technology, etc.
• Civil society: foundations, artistic and creators, professional associations, sectoral organizations,
non-governmental organizations, etc.
• Business sectors: from independent artists and small business enterprises to large organizations.
• Academia and research institutions: universities, institutes, etc.
• Press and media and public information: journals.

20. E X H I B I T I O N C R E A T I V E S E C T O R S
TECHNOLOGY &
I N N O VAT I O N
I N C U B A T O R S
I N N O V A T O R S
A P P L I C AT I O N S
V I D E O G A M E S
S O F T W A R E
E L E C T R O N I C S
M E D I A
A D V E RT I S I N G
P U B L I S H I N G
T E L E V I S I O N
O N L I N E
C O N T E N T
S O C I A L M E D I A
P R O D U C T I O N
D E S I G N
ARCHITECTURE
I N T E R I O R
G R A P H I C
F A S H I O N
P R O D U C T
J E W E L R Y
E X H I B I T
ARTS & CULTURE
INDEPENDENT ARTISTS
P O E T R Y
C R A F T S
A N T I Q U E
T O U R I S M
ENTERTAINMENT
T R A D . D A N C E

21. 10.0000
7.0000
10.0000
7.0008
2.0000
2.6000
8.0000
8.0000
8.8000
4.0000
3.0000
3.0000
3.0000
3.0000
6.0000
5.0000
3.0000
4.0000
4.0000
3.0000
15.4000 CONFERENCE
4.8000
4.8000
1.30001.6000
1.6000
1.2159
6.6000
P R E - F U N C T I O N A R E A
F U L L B A N Q U E T H A L L
A R T I S T S A R E A
A R T I S T S A R E A
DESIGN'CLINIC'
STAGE'
SPARK'
NOW'
BREW'
92'
TECHNO
SIDE'
SL8'
HOUSE'
PRO'

22. C O N F R E R E N C E
S U G G E S T E D T O P I C S
C R E A T I V E E C O N O M Y
W O R L D W I D E
C R E AT I V E E C O N O M Y I N
S A U D I A R A B I A
INFLUENCE OF INNOVATION
U P O N S A U D I S O C I E T Y
S U C C E S S S T O R I E S I N
C R E A T I V I T Y
C R E A T I V I T Y &
E N T R E P R E N E U R S H I P
F O S T E R I N G T H E
SAUDI CREATIVE ECONOMY

23. C O N F R E R E N C E
S P E A K E R S
FAHD HAMIDADDIN
CHIEF COMMERCIAL OFFICER
KING ABDULLAH ECONOMIC CITY
D AV I D PA R R I S H
SPECIALIST IN CREATIVE
I N D U S T R I E S , W R I T E R
KASWARA ALKHATIB
CEO AND CHAIRMAN OF FULL
S T O P A N D U T U R N

24. C O N F R E R E N C E
S P E A K E R S
S A M I A N G A W I
OWNER, AMAR CENTRE FOR
ARCHITECTURAL STUDIES
S A I D B A A G H I L
FOUNDER OF ASK BAAGHIL
A H M E D A N G AW I
INDEPENDENT DESIGNER

25. C O N F R E R E N C E
S P E A K E R S
Z I YA D O RG A N J I
M A N A G I N G D I R E C T O R O F
IN BRANDING, AUTHOR OF EYSAM
H A S H I M A L Z A I N
D I R E C TO R O F E N G I N E E R I N G
D A R T E C
S A M I A L S O D A I S
D I R E C T O R G E N E R A L
SAUDI PATENTS OFFICE

26. C O N F R E R E N C E
S P E A K E R S
A L A A F A D A N
C E O T E L F A Z 1 1
J E N I M I H O V A
D I R E C T O R O F D E S I G N
E F F A T U N I V E R S I T Y
A M J A D S H AC K E R
G M O F C O R P O R A T E
COMMUNICATIONS - STC

27. C O N F R E R E N C E
S P E A K E R S
MOHAMMED FITAIHI
C E O & G M
LUXURY TRADE GOODS CO.
ROZANA AL BANAWI
FOUNDER | DEVELOPMENT COACH
R O Z A B E E
Z I Y A D J A R R A R
F O U N D E R / C H I E F
I D E A T I O N O F F I C E R

28. C O N F R E R E N C E
S P E A K E R S
ARWA ALAMMARI
F O U N D E R A T A R A M
I B R A H I M A B B A S
C O - F O U N D E R
Y A T A K H A Y Y A L O O N
C H I E F C R E A T I V E O F F I C E R
F G C O M M U N I V A T I O N S
H A M Z A S E R A F I
C O - F O U N D E R
A T H R G A L L E R Y

29. C O N F R E R E N C E
S P E A K E R S
S H A R I A WA L K E R
C E O
WALKER CONSULTANCY
K H O L O U D A T T A R
F O U N D E R & D E A S I G N E R
D E S I G N M A G A Z I N E
MOHAMMED TAYEB
FABLAB GENERAL MANAGER

30. OUR SPONSORS

31. M E D I A P RO D U C T I O N
S P O N S O R
M E D I A S P O N S O R S
DIGITAL PARTNER
BRANDING SPONSOR
I N T E R A C T I V E M E D I A
S P O N S O R
A C A D E M I C P A R T N E R
M E D I A P A R T N E R S
OFFICIAL MAGAZINE SPONSOR
G O L D S P O N S O R
R A D I O S P O N S O R
V I S U A L S P O N S O R
D I G I T A L M E D I A S P O N S O R
MOBILE APPLICATION
S P O N S O R
P R I N T S P O N S O R
I N N O V A T I O N P A R T N E R

32. “ A l m o s t
always, the
c r e a t i v e
dedicated
m i n o r i t y
has made
the world
better.” —
M a r t i n
L u t h e r
King, Jr.
ACE Events would like to extend its invitation to your company
for an opportunity to become part of Ejadah’s success through
Y O U R P A R T I C I P A T I O N

33. B E C O M E P A R T O F E J A D A H
S P O N S O R
F I N A N C I A L
B A R T E R
M E D I A
E X H I B I T
E X H I B I T I O N B O O T H
H E A R T O F A R T
C O N F E R E N C E
S P E A K
W O R K S H O P
S H O W C A S E
H E A R T O F A R T
W A L L O F F A M E

34. Arabian Company for Events & Projects Ltd. (ACE Events) is a pioneer in the
organization of corporate, entertainment and educational events bringing fresh ideas
to our clients using up-to-date technologies throughout our planning and execution.
With 12 years of experience and an unmatched knowledge of our sector, every ACE
event is a representation of the personality of our clients combining outstanding
design with unmatchable planning, production, and execution. Our events include the
finest inaugurations and opening ceremonies to leading names, professional
conference management services, and superiorVIP events.

38. C O N TA C T T H E T E A M
Hadi Al Harith
M a n a g i n g D i r e c t o r
+966 (12) 605-5550
h a d i @ a c e e v e n t s . c o
M a i s E l - R a s
E v e n t s M a n a g e r
+966 (12) 605-5550 (209)
m a i s @ a c e e v e n t s . c o
Zeineb Mohammed
S a l e s E x e c u t i v e
+966 (12) 605-5550 (209)
z.mohammed@aceevents.co
Wa l ’ a D a h l a w i
S a l e s E x e c u t i v e
+966 (12) 605-5550 (209)
w.dahlawi@aceevents.co