The document discusses the evolution of college websites and the importance of implementing a content management system (CMS) to ease content creation and management. It emphasizes the benefits and cautions of content reuse and the need for structured content to improve consistency and accessibility while addressing the challenges of unstructured content. The author encourages a shift in mindset towards content creation and collaboration, suggesting starting small and fostering a culture of contribution.

1. Content Management 101 J. Todd Bennett Managing Partner decimal152

2. Remember this?

3. The evolution of the college website

4. The evolution of the college website

6. How do we try to fix it? GET A CMS!

7. Reasons you get a CMS Ease the burden- more people lending a hand! WYSIWYG Easier updates, design changes More consistency and control Do cool stuff without knowing what you’re doing

8. Beware of features Be careful with change

9. No CMS will fix problems with your people or process

11. Dining Services Student Affairs Math Registrar English Maintenance

12. How do we harness their expertise for everyone’s benefit?

13. It’s time to rethink how we create and publish content.

14. www.flickr.com/photos/austin2179/

15. The long neck and tail Zipf Distribution www.useit.com/alertbox/zipf.html Page views Content

16. Freeing content

18. Bios Videos Images Stories Stats News Events Projects Platform for interacting with content

20. Content Reuse: the possibilities There are over 2000 different Lego parts in 55 colors and over 20 materials

21. Content Reuse: the possibilities Just 6 (2x4) bricks of the same color combine in 915,000,000 unique ways

22. Content Reuse A single piece of content is created once and used in multiple formats and contexts

23. The 3 Rs of Content Reuse

24. Re-use 1 piece of content, multiple contexts

25. Re-purpose use parts of a piece of content for different purposes

26. Re-package multiple documents created in multiple media types

27. Benefits of Reuse Quick and Easy Updates Consistency Knowledge Repository Extended Reach Do more with less (personalization)

28. Content Reuse: Cautions Context reduces re-usability Lack of context requires branding of the content itself Decentralization requires consistency in structure, taxonomy, and tagging

29. What is Structured Content? A way of separating content from presentation A way of creating & storing information based on a predefined set of rules Content that can be parsed and formatted into just about any other structured (or unstructured) format

30. What is the alternative? Unstructured Content Traditional HTML Static, freeform WYSIWYG

31. Unstructured content is usually the result of an unstructured production process

32. Problems with unstructured content Difficult to make site-wide changes to content or layout Redundancies, inconsistencies, erroneous info Presentation often coupled with content Difficult to re-use content

33. Content is the sum of its parts What parts does your content have?

34. When structuring your content Remember the 3 Rs Think beyond your singular purpose How granular should your content be? How will others find this content?

35. Use of Metadata Information used to describe & categorize content Album names Artists Song Titles Album Artwork Ratings Last Played Date Genre Playlists

36. Metadata Structured/controlled metadata Categories & Relationships Content Fields in the Structure Unstructured/ free form metadata Tags Ratings Usage Data

37. Making it happen Start small Eliminate the fear of the technology Introduce new tools only after you have developed a culture of content contribution

38. Questions? Contact me: [email_address] www.twitter.com/jtoddb 404-551-3915