We write to have a voice, educate our audience, and position ourselves as thought leaders. The more you write, the better you'll get, so publish regularly. Add value, answer questions, educate. Find your voice and your audience will find you.

1. WhyShouldYouBlog?
by Bridget Willard

2. WhatisBlogging?
B l o g g i n g i s
w r i t i n g t h a t i s
p u b l i s h e d o n a
w e b s i t e .

3. ReasonstoBlog:
P e r s o n a l
P r o f e s s i o n a l

4. Personalblogging:
W r i t i n g i s c a t h a r t i c .
W r i t i n g d e v e l o p s
c r i t i c a l t h i n k i n g .
P e r s o n a l b l o g g i n g i s
p r o f e s s i o n a l
p r a c t i c e .

5. Professionalblogging:
P o s i t i o n y o u r s e l f a s
a t h o u g h t l e a d e r .
E d u c a t e a u d i e n c e o n
p r o d u c t s a n d
s e r v i c e s .
E x p o s u r e .

6. WritingisCathartic.
S o m e t i m e s y o u
j u s t n e e d t o
e x p r e s s y o u r s e l f .
W r i t i n g h e l p s
p r o c e s s e m o t i o n s .

7. Criticalthinking.
E v e n i f n o o n e
r e a d s y o u r b l o g ,
y o u ' v e o r g a n i z e d
y o u r t h o u g h t s a n d
d e e p l y c o n s i d e r e d
t h e m a t e r i a l .

8. Practice.
W r i t i n g i s a n a r t .
W r i t i n g t a k e s
p r a c t i c e a s w e l l .
W r i t i n g i s a s k i l l .
* H a i k u b y I r i s M e s s i n a

9. ThoughtLeadership
P e o p l e b e l i e v e t h e
w r i t t e n w o r d .
P u b l i s h i n g y o u r
o p i n i o n s a n d a d v i c e
p o s i t i o n s y o u r s e l f
a s a n e x p e r t .

10. Education
C o n t e n t m a r k e t i n g i s a
f a n c y t e r m f o r
e d u c a t i o n . D e s c r i b i n g
y o u r p r o d u c t i s
e d u c a t i o n a n d c a n l e a d
t o c o n v e r s i o n .

11. Exposure
T h e m o r e y o u
p u b l i s h , t h e m o r e
p e o p l e c a n f i n d y o u
t h r o u g h s e a r c h ,
o t h e r b l o g s , a n d
s o c i a l m e d i a .

12. AWordaboutAudience
W h e n i t c o m e s
t o a u d i e n c e y o u
h a v e t w o
o p t i o n s :

13. AWordaboutAudience
W r i t e a n d y o u r
a u d i e n c e w i l l f i n d
y o u .
F i n d y o u r a u d i e n c e
a n d w r i t e f o r t h e m .

14. JustWrite:
I t t a k e s t i m e t o f i n d
y o u r v o i c e .
A s y o u p u b l i s h a n d
s h a r e , p e o p l e w i l l
f i n d y o u o r g a n i c a l l y .

15. Personas:
I f y o u ' v e b e e n i n
b u s i n e s s f o r s o m e
t i m e , y o u l i k e l y k n o w
y o u r a u d i e n c e .
W r i t e t o m e e t t h e i r
n e e d s .

16. AudienceSize
I t d o e s n ' t m a t t e r h o w
m a n y h i t s y o u r p o s t s
g e t .
I t m a t t e r s w h o r e a d s
y o u r p o s t s .

17. Summary:
T h e m o r e y o u w r i t e , t h e
b e t t e r y o u ' l l g e t , s o
p u b l i s h r e g u l a r l y .
A d d v a l u e , a n s w e r
q u e s t i o n s , e d u c a t e .
F i n d y o u r v o i c e a n d
y o u r a u d i e n c e w i l l f i n d
y o u .

18. bridgetwillard.com
@YouTooCanBeGuru