www.virtualassistantisrael.com/the-blog/content-creation/
There is hope in content marketing. It takes some thought, planning and effort… but the ability to position your business as a reliable authority, one people can turn to for advice, is a smart step on the path to acquiring these individuals as your customers.
Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...Finworx
The first in a series of branding presentations for financial advisors, Chief Marketing Officer, Jeremy Floyd, explores developing a UNIQUE SELLING PROPOSITION within the financial services industry. While intended to assist financial advisors build their digital footprints online and on social media, the 7 exercises contained in this presentation may extend into the real world.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
How to Grow Your Startup With a $0 Marketing Budget #startconSujan Patel
You'll learn how to get your first 1000 customers with no marketing budget. He'll cover prelaunch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies.
Debunking Digital PR Myths - Ruth BarrettRuth Barrett
About This Talk
Drawing on her decade in the journalism and marketing industry Ruth Barrett, Digital PR & Creative Team Lead at Aira will dispel common Digital PR myths with insights from journalists.
She will take you through practical steps to achieve great results for your clients, and discuss the importance of networking.
About This Speaker
With 13 years’ experience in journalism and digital marketing Ruth was highly commended for Women In Marketing’s One To Watch award in 2019 and has worked on a number of award-winning campaigns. Alongside the coverage she gains for clients, Ruth shares her views on equal rights and pop culture with the likes of Forbes, BBC, Telegraph, Guardian, Daily Mail, Huffington Post on a regular basis.
Content marketing is sold wrong. Marketing gurus, rockstars and ninjas pump out blog posts touting the power of content marketing but rarely do they touch on the simple truth: Content marketing is hard work.
There is NOT a captive audience waiting to hear what you have to say. We have to put in the work of telling our story over and over and over again if we want to build an audience.
Content marketing works in every industry, for every business, every time... but it takes work to success.
Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.
Foundations in Branding for Financial Advisors - Developing Unique Selling Pr...Finworx
The first in a series of branding presentations for financial advisors, Chief Marketing Officer, Jeremy Floyd, explores developing a UNIQUE SELLING PROPOSITION within the financial services industry. While intended to assist financial advisors build their digital footprints online and on social media, the 7 exercises contained in this presentation may extend into the real world.
The Quick And Dirty Guide To Creating Blog Posts That Your Audience CravesDominique Jackson
You've been reading about the importance of blogging for a long time. You might have started out with a blog post every now and then, but never got any traction. Most people fail at blogging because they're creating the wrong type of content.
This presentation will show you how to create blog posts that your target audience CRAVES and is STARVING for. The type of content that people look for when they're further into the buying process. And the best part? It's just a simple 3 step process!
How to Grow Your Startup With a $0 Marketing Budget #startconSujan Patel
You'll learn how to get your first 1000 customers with no marketing budget. He'll cover prelaunch marketing, how to nail a launch and post launch marketing. Sujan grew his companies, Quuu.co to 20k users & Mailshake.com to 5000 customers using these exact strategies.
Debunking Digital PR Myths - Ruth BarrettRuth Barrett
About This Talk
Drawing on her decade in the journalism and marketing industry Ruth Barrett, Digital PR & Creative Team Lead at Aira will dispel common Digital PR myths with insights from journalists.
She will take you through practical steps to achieve great results for your clients, and discuss the importance of networking.
About This Speaker
With 13 years’ experience in journalism and digital marketing Ruth was highly commended for Women In Marketing’s One To Watch award in 2019 and has worked on a number of award-winning campaigns. Alongside the coverage she gains for clients, Ruth shares her views on equal rights and pop culture with the likes of Forbes, BBC, Telegraph, Guardian, Daily Mail, Huffington Post on a regular basis.
Content marketing is sold wrong. Marketing gurus, rockstars and ninjas pump out blog posts touting the power of content marketing but rarely do they touch on the simple truth: Content marketing is hard work.
There is NOT a captive audience waiting to hear what you have to say. We have to put in the work of telling our story over and over and over again if we want to build an audience.
Content marketing works in every industry, for every business, every time... but it takes work to success.
Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.
How to create b2b content that drives leads?Jaslynn joan
Content Marketing Institute recently conducted a study that showed that 88% of marketers use content marketing as part of their marketing strategy.
Source<> http://www.bizbilla.com/articles/How-to-Create-B2B-Content-That-Drives-Leads-1649.html
11 Basic Features of Content Marketing: A SmallBiz Insightvsbma
Discover the 11 Basic Features of Content Marketing in this SmallBiz Insight. When a small business jumps right in to the ‘How’ and ‘Why’ of content marketing, the process can seem a bit overwhelming. It is a good idea to step back and look at all the elements of a content marketing strategy in order to gain perspective and recognize that, while strategic combinations can be infinite, the overall strategy is finite.
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
Content Marketing Detox: How to Beat the BulgeOnboardly
Content marketing is a beast. It takes time, money and precious resources to do it well. Here we teach you how to beat the bulge and how to detox your content marketing strategy (or lack there of).
I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.
How to write quality content that's shared like crazyPerfect Blender
http://perfectblender.com
Want to spread the word about your business? You must create an online presence. And for that, it's essential to write great content.
How can you write great content?
It must have various components, such as attractive headlines or titles, captivating body, and so on. Besides, the readers should also have access to social media widgets to help them share the content with ease.
Get inspired! These are the themes we're writing and reading about on LinkedIn in 2015.
Share your own stories and insights here: https://www.linkedin.com/pulse/article/new
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Rebekah Radice — How to Create Your Instagram Brand StrategySemrush
These slides were presented at the SEMrush webinar "How to Create Your Instagram Brand Strategy [Everything You Need to Know in 2020]". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-create-your-instagram-brand-strategy-everything-you-need-to-know-in-2020/
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes you can use.
Content marketing is a mobile system that requires constant monitoring. The effectiveness of your strategy depends not only on the content of the content itself, but is formed by much deeper processes.
Content Marketing for the Life SciencesChris Conner
Manage your content marketing like a product. Why start from scratch on every campaign? You'll save a lot of effort by creating a collection of content that serves your customers and then adding functionality (new content) on a regular basis.
This SlideShare shows you why it's a good idea and what you need to get started.
As a small business owner, you might not have a huge marketing budget or the monetary resources to plunge into extensive marketing efforts like billboards and TV advertisements. Therefore, it is essential that you equip yourself with the knowledge to create effective content marketing campaigns, which result in more inbound traffic and create ample awareness and exposure for your offerings.
Try this: go to Google and type ‘content marketing’, what do you discover?
You are not looking at just some results; you are looking at millions of Google results for content marketing, millions! This makes it extremely clear why marketers (like myself,) around the world are going crazy about content marketing, and why wouldn’t they? Content Marketing is currently one of the most effective and rapidly growing strategies for effective digital marketing.
Sure, you might have heard about the importance of content strategy from a tech-savvy friend, or maybe you’ve even seen the term somewhere on your Facebook news feed, but do you truly know what it is or know the IMMENSE POWER that it contains?
The more original and optimized content presented, the more chances you have of seamless exposure and awareness.
Formulating a content strategy not only helps you boost sales but through carefully thought over steps, you can turn an entire audience (derived from your websites and social media platforms) into leads and/or clients, who will then bring in more clients through referrals.
In addition, the nature of your content gives a face and voice to your business. As the marketing environment advances, customers now have more and more buying power. They are looking for companies, services and solutions that make them feel valued through responsive and exciting content!
Here are a few ways you can effectively use content to promote growth and development for your small business.
How to create b2b content that drives leads?Jaslynn joan
Content Marketing Institute recently conducted a study that showed that 88% of marketers use content marketing as part of their marketing strategy.
Source<> http://www.bizbilla.com/articles/How-to-Create-B2B-Content-That-Drives-Leads-1649.html
11 Basic Features of Content Marketing: A SmallBiz Insightvsbma
Discover the 11 Basic Features of Content Marketing in this SmallBiz Insight. When a small business jumps right in to the ‘How’ and ‘Why’ of content marketing, the process can seem a bit overwhelming. It is a good idea to step back and look at all the elements of a content marketing strategy in order to gain perspective and recognize that, while strategic combinations can be infinite, the overall strategy is finite.
20 steps to drive content marketing success with SEOKevin Gibbons
This presentation is about what I feel is the right way to do content marketing. A strategy first approach is essential to making sure you're not just going from campaign to campaign, instead you're building short-term impact into longer success.
Content Marketing Detox: How to Beat the BulgeOnboardly
Content marketing is a beast. It takes time, money and precious resources to do it well. Here we teach you how to beat the bulge and how to detox your content marketing strategy (or lack there of).
I walk through the content marketing framework I used to drive 7 million visitors to my website last year. The traffic generated $1m in revenue and 10,000 leads.
How to write quality content that's shared like crazyPerfect Blender
http://perfectblender.com
Want to spread the word about your business? You must create an online presence. And for that, it's essential to write great content.
How can you write great content?
It must have various components, such as attractive headlines or titles, captivating body, and so on. Besides, the readers should also have access to social media widgets to help them share the content with ease.
Get inspired! These are the themes we're writing and reading about on LinkedIn in 2015.
Share your own stories and insights here: https://www.linkedin.com/pulse/article/new
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Rebekah Radice — How to Create Your Instagram Brand StrategySemrush
These slides were presented at the SEMrush webinar "How to Create Your Instagram Brand Strategy [Everything You Need to Know in 2020]". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-create-your-instagram-brand-strategy-everything-you-need-to-know-in-2020/
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes you can use.
Content marketing is a mobile system that requires constant monitoring. The effectiveness of your strategy depends not only on the content of the content itself, but is formed by much deeper processes.
Content Marketing for the Life SciencesChris Conner
Manage your content marketing like a product. Why start from scratch on every campaign? You'll save a lot of effort by creating a collection of content that serves your customers and then adding functionality (new content) on a regular basis.
This SlideShare shows you why it's a good idea and what you need to get started.
As a small business owner, you might not have a huge marketing budget or the monetary resources to plunge into extensive marketing efforts like billboards and TV advertisements. Therefore, it is essential that you equip yourself with the knowledge to create effective content marketing campaigns, which result in more inbound traffic and create ample awareness and exposure for your offerings.
Try this: go to Google and type ‘content marketing’, what do you discover?
You are not looking at just some results; you are looking at millions of Google results for content marketing, millions! This makes it extremely clear why marketers (like myself,) around the world are going crazy about content marketing, and why wouldn’t they? Content Marketing is currently one of the most effective and rapidly growing strategies for effective digital marketing.
Sure, you might have heard about the importance of content strategy from a tech-savvy friend, or maybe you’ve even seen the term somewhere on your Facebook news feed, but do you truly know what it is or know the IMMENSE POWER that it contains?
The more original and optimized content presented, the more chances you have of seamless exposure and awareness.
Formulating a content strategy not only helps you boost sales but through carefully thought over steps, you can turn an entire audience (derived from your websites and social media platforms) into leads and/or clients, who will then bring in more clients through referrals.
In addition, the nature of your content gives a face and voice to your business. As the marketing environment advances, customers now have more and more buying power. They are looking for companies, services and solutions that make them feel valued through responsive and exciting content!
Here are a few ways you can effectively use content to promote growth and development for your small business.
Developing a Content Marketing Strategy for Your BusinessChristian Buckley
Six steps to developing a winning content marketing strategy and jump-starting your overall marketing plans. Presentation given at the 2013 Microsoft Worldwide Partner Conference (#WPC13) in Houston, Texas by Christian Buckley (@buckleyplanet), evangelist for Axceler (www.axceler.com).
How do some businesses manage to grow and scale like rocket ships and other companies can barely get someone to share their content?
This presentation will go through the key components of a growth strategy that are leveraged by some of the most successful brands online.
It will discuss audience acquisition tactics that businesses of all sizes can use to ensure the work they're doing leads to continual growth spurts.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
The biggest mistake we see every day with clients struggling with attracting attention to their content is the fact they focus too much on selling or pitching their company. Your content shouldn't be about you whether it's professional or personal - if you really want to engage your target audience, focus on these the 6 guiding principles for content in this deck.
About HANALI
HANALI is a sales enablement agency. We focus on helping companies grow their revenue. HANALI (www.hanali.co) is part of the Now Creative Group. This slide deck was created by Ali Hanif, CEO of HANALI and Roxanna Munoz, Designer at HANALI.
If you have any questions, comments or feedback, please send us an email at Team@Hanali.co
Content Marketing: Publishing is the New MarketingJoe Pulizzi
Original presentation given in Slovenia by Joe Pulizzi, Junta42 at the POMP Forum - Content Marketing and why Publishing is the New Marketing. Discusses the move from traditional media to content initiatives and why brands are the new publishers. Also includes the eight steps to developing a content marketing strategy.
Thought Leadership Marketing Guide [2021]Emir Atlı
https://hockeystack.com/blog/thought-leadership-marketing-guide
If you have been looking for ways to grow your business, then you might've heard the term "thought leadership marketing."
I don't know what you have learned so far about it, but if you still have questions about what is and how you can become a thought leader, then this beginner guide to thought leadership marketing is just what you were looking for.
Let's get started with the basics.
The Art And Science Behind Killer ContentRob Bonham
Whether you are an in-house or agency marketer, strategic content development is crucial to drive qualified web traffic that converts. Learn how to develop strategic content backed by data to drive SEO success and beyond.
Originally presented at WordCamp Riverside 2019 by Michael Tesauro (slides 1-9) & Rob Bonham (slides 10-19)
https://2019.riverside.wordcamp.org/session/the-art-science-behind-killer-content/
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
Website Performance, Engagement, and LeadsTrust EMedia
Presented by Tracy Terry, Founder of Trust eMedia. WordPress Milwaukee User Track - In this session, participants will learn important SEO tactics, social aspects you need on a website, and inbound marketing best practices for performance, engagement, and lead generation. Inbound marketing has taken the marketing industry by storm. Today’s customers not only want you to provide a website, but to also be able to include best practices that will turn their website into a lead generating machine. Clients are happy when they realize they do not have to hire additional agencies to perform different strategies to their website. By knowing what makes a website “work” for a customer, you will have an edge on competition and a one-stop shop for clients.
Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, and will give you a quick and effective way to accelerate your company's growth.
Takeaways:
- Solid understanding of who your customers are and how to segment your audience for more effective marketing.
- How to develop a marketing funnel based on your conversion flow.
- How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
- How to convert website visitors through website optimization, landing page creation, and lead nurturing.
- How to measure your marketing and use analytics to improve your efforts.
The Keys to Successful Nonprofit Blogging that Drives Engagement4Good.org
If you have a blog, do you wonder why you don't have more readers? If you don't have one yet, have you considered what a blog might do to help you create greater awareness for your cause? This webinar will help you understand what folks are looking for, and how you can deliver. Plus, we'll discuss ways to drive more traffic and create greater engagement with your posts.
Similar to Creating Content Your Market Will Devour (20)
www.virtualassistantisrael.com/the-blog/tips-to-connect/
In recent years more companies have embraced the trend of hiring virtual workers, and the numbers of employees working remotely is rapidly increasing. That begs the question: How do you connect with your telecommuting employees and build rapport?
www.virtualassistantisrael.com/the-blog/ready-set-delegate/
To most efficiently utilize your newly-hired helping hand you will need to delegate tasks that had previously been yours, alone.
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Negotiation rules every aspect of our work and personal lives, from our dealings with vendors… to the kids’ bedtime! If you don’t know how to negotiate well, you’ll either end up giving in and feeling resentful, or in an argument that could have ramifications for weeks, months or years.
www.virtualassistantisrael.com/the-blog/meet-deadlines/
“Capable of meeting deadlines” is a line you have probably seen in many a job posting. Whether the opening is for a journalist, a speech therapist, a teacher, or a delivery person, “capable of meeting deadlines” is not something that employers are willing to forego.
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Here’s how to impress your clients with your knowledgeability and your approachability. It’s a balancing act, but it is absolutely possible and requires no safety net.
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In today’s world, more business is conducted beyond our own borders, making us deal with people from different backgrounds and cultures. The last thing you want is to miss out on closing a big contract because of some etiquette blunder or due to a cultural barrier.
www.virtualassistantisrael.com/the-blog/trade-show-marketing-success
Taking part in a trade show can give your business a real boost or it can barely make a ripple. For the most part, the impact you make is up to you, as your company’s owner and operator.
www.virtualassistantisrael.com/the-blog/6-steps-most-productive-day/
The biggest difficulty most people have with being productive is that there are only 24 hours in a day.
www.virtualassistantisrael.com/the-blog/small-business-management-mistakes/
Are you making management mistakes that are damaging your business? Small business management is complex and managers usually have multiple responsibilities to keep up with.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Discover the innovative and creative projects that highlight my journey throu...
Creating Content Your Market Will Devour
1. (646) 504-0452 | www.virtualassistantisrael.com
Creating Content
Your Market Will Devour
2. How much content is out there on the web?
➢On WordPress.com hosted blogs alone, the number hovers
around 2.5 MILLION blog posts a day. And that doesn’t
include the rest of the blogosphere.
➢And Google said a few months ago that they could see at
least 130 TRILLION pages published on the web.
Jaw-dropping
3. Content Marketing
➢And, if you had hopes of getting people to look at content
you write about your business and industry, this is more than
a little intimidating. It’s enough to make you want to go and
bury your head in a book. A print one.
4. Content Marketing
➢Yet, there is hope in content marketing. It takes some
thought, planning and effort… but the ability to position your
business as a reliable authority, one people can turn to for
advice, is a smart step on the path to acquiring these
individuals as your customers.
So, how and where do you start?
5. Figure out what content your customer wants
➢What does your customer want to know about
your field of business?
➢How do you figure out what these questions
are?
6. Customer-facing staff
➢One of the best sources for these questions is
your own mind – and the minds of any customer-
facing staff.
7. Quora and other Q&A sites
➢Q&A sites are a treasure trove of questions that real people
want to know the answers to.
➢Search for “jewelry” or specific types of jewelry like “wedding
bands.” Browse relevant and related topics, like Fashion.
➢If you find a relevant question, check how many people are
following it or have upvoted it to see how many people are
interested in getting an answer.
8. Social Media
➢If your own Facebook page has enough traffic, check what
people are commenting and messaging about.
➢If not, go to the big names in your industry and see if there
are any telling comments there.
➢It’s also a good idea to check what content gets the most
likes and shares. Let your audience’s engagement tell you
what they’re interested in.
9. Social Media
➢Social media groups, like Facebook Groups and LinkedIn
Groups, can also be a great resource.
➢Find relevant groups where your audience is participating
and talking about your topic.
➢Join the group and monitor the conversation. Glean content
ideas from the topics that get lots of audience interaction.
10. Google
➢Do keyword research. Login to Google Adwords’ Keyword
Planner tool. You’ll have to create an Adwords account, but
you don’t have to give any payment information to use the
tool.
11. Google
➢Put in some industry terms, like “gold necklace” or
“engagement rings,” and see what suggestions Google gives
you, and the estimated monthly search volume each term
has.
➢Google is getting more stingy about giving out information, so
they only give out ranges, not exact figures – but it’s still
helpful to get an idea if the keyword phrase has lots of
searches, some searches, or very few searches.
12. Google
➢For your content, try to find questions and longer, topical
phrases. You want to unearth phrases like “what other gems
besides diamonds do people use for engagement rings,” not
just “engagement rings.”
➢Plug some of your ideas into a regular Google search. See if
Google suggests any ideas as you’re typing.
13. Google
➢Then scroll down the search results page. Sometimes Google
will bring several questions in the results under the heading
“People also ask.”
➢Almost always, at the bottom of the page, Google lists
“related searches.” Either one can be a content idea gold
mine.
14. Craft an Amazing Answer
➢Once you have the question you’re going to answer in your
content, answer it well. Don’t just spit out 500 words and call
it a day. Write the most comprehensive post you can on the
topic.
15. Promote it!
➢If you publish the most amazing, comprehensive post ever,
but don’t take the pains to promote it, your post will most
likely die a silent death. Marketing expert Derek Halpern
explains that he spends only 20% of his content marketing
time writing content. The other 80% he spends promoting it.
16. Promote it!
➢Share it on social media, of course, but go beyond that. Here
are some promotional suggestions:
➢Send out a campaign to your email list
➢If you’re directly answering a question you found on a Q&A
site, post it in response to the question.
17. Promote it!
➢Find bloggers or journalists who have covered topics
related to this post topic in the past.
➢Approach them in an email tailored to them (no cookie
cutter mass emails), explain what you think the value of the
post would be for them or their audience, and ask politely if
they could share it.
18. As easy as 1,2,3… or not
➢We’re not going to kid you. The process of successful content
marketing takes work, and time.
➢Figuring out what questions your customers really want
answers to, creating the best, most comprehensive answer
ever, and promoting it until people find, read and love it
doesn’t happen in an hour… or a day.
19. As easy as 1,2,3… or not
➢The return on investment, however, is much higher than any
more watered-down blog posts or content marketing you
could be doing.
So are you ready?
Get set…
1, 2, 3… go!
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