27. @steph_hay
2.
Apply the mom test
If you’d feel like a tool saying it your
mom, you probably sound like a
tool. Unless your audience is
full of tools.
Otherwise, prioritize clarity,
always.
36. @steph_hay
2.
Embrace the unsexy words
used in organic searches
Being found isn’t about selling or
educating or being clever -it’s about being found
46. @steph_hay
Lacking specifics or missing the “why”
http://en.bhuntr.com/
http://www.grata.com/
https://maillift.com/
https://salesbeach.com/
https://www.cityblis.com/
47. @steph_hay
Buried “A-ha” or “Why?”
https://beta.olset.com/
https://btcjam.com/
http://ubiome.com/
http://launchtrack.com/
48. @steph_hay
Not capitalizing on customers selling for you!
http://www.builk.com/
https://www.shopseen.com/
https://www.realtyshares.com/
https://popbasic.com/
http://carreirabeauty.com/