Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Content

   
       Introduction

   
       Early Results

   
       Marketing & Distribution

   
       Market Opportu...
We build family mobile games...




…giving fun in 10 seconds, Everyday!

                                        3
Mobile is a new mainstream for entertainment… 




                                Source: The Economist Magazine




    ...
Where we are

             4M Players in 6 Months

            RAISED $200K with BAs
 Martin Varsavsky (Ya.com,FON), Fabri...
Content


       Introduction


       Early Results


       Marketing & Distribution


       Market Opportunity


     ...
Our first game did 4 Millions downloads!




  Download it on           or      .
                                         ...
Ranking per country of Doodle Grub




                                  Source: Flurry
   8
Our second game did 300,000 downloads last week




                Download it on             
                          ...
Traction
               5,000 INSTALLS PER DAY (ORGANIC) 

                          4M+ DOWNLOADS

                    20...
Content


       Introduction


       Early Results


       Marketing & Distribution


       Market Opportunity


     ...
We built 20+ partnerships worldwide in 6 months.


  Distribution
     Distribution
   Distribution
   Distribution




  ...
Doodle Grub: The IP
        We want to develop more games using the same character to retain user
                        ...
Content

   
       Introduction

   
       Early Results

   
       Marketing & Distribution

   
       Market Opportu...
The “Free-to-play” (F2P) Revolution
Revenues coming from additional feature charges, in-game purchases




               ...
Huge Global Market Opportunity

1. Freemium – Free install with virtual goods
                                      $1 Tri...
Content


       Introduction


       Early Results


       Marketing & Distribution


       Market Opportunity


     ...
Talents: Serial Entrepreneur + Comic Book Author + Game Experts
     ARTHUR MADRID - Co-Founder and CEO
     Previously Ar...
Content


       Introduction


       Early Results


       Marketing & Distribution


       Market Opportunity


     ...
The Sandbox: “Minecraft for mobile” 
        (in progress – release date Q1-2012)
     The Sandbox is a social game about ...
The Sandbox: Game description
                                          A SIMPLE CONCEPT
          With your finger, drop l...
Doodle Grub 2: Greedy Grub 
                          (in progress – release date Q2-2012)
              “Greedy Grub is t...
Content


       Introduction


       Early Results


       Marketing & Distribution


       Market Opportunity


     ...
Roadmap
Games




    Doodle Grub 
                       The Sandbox
                      Greedy Grub
                 G...
Monthly Burn Rate




  $20K 
80% SPENT
 ON THE
PRODUCT


                                25
What we are looking for now

   Leveraging our first success Doodle Grub (IP) into an even 
                larger global b...
Startup Pitch by Anya Shapina w/ PixOwl @ MamaBear Conference, Mt. View 4/20
You’ve finished this document.
Upcoming SlideShare
Carrie Whitehead, Designing for Retail, WarmGun 2013
Next
Upcoming SlideShare
Carrie Whitehead, Designing for Retail, WarmGun 2013
Next

0

Share

Startup Pitch by Anya Shapina w/ PixOwl @ MamaBear Conference, Mt. View 4/20

Startup Pitch by Anya Shapina w/ PixOwl @ MamaBear Conference, Mt. View 4/20

  • Be the first to like this

Startup Pitch by Anya Shapina w/ PixOwl @ MamaBear Conference, Mt. View 4/20

  1. 1. Content   Introduction   Early Results   Marketing & Distribution   Market Opportunity   Team   Next Games   Plan 2
  2. 2. We build family mobile games... …giving fun in 10 seconds, Everyday! 3
  3. 3. Mobile is a new mainstream for entertainment… Source: The Economist Magazine Game platform with 10 BILLION install base! 4
  4. 4. Where we are 4M Players in 6 Months RAISED $200K with BAs Martin Varsavsky (Ya.com,FON), Fabrice Grinda (OLX,Zingy) 9 Employees (San Francisco/Buenos Aires) 2 Games Released - 2 Games in Progress 5
  5. 5. Content   Introduction   Early Results   Marketing & Distribution   Market Opportunity   Team   Next Games   Plan 6
  6. 6. Our first game did 4 Millions downloads! Download it on or . 7
  7. 7. Ranking per country of Doodle Grub Source: Flurry 8
  8. 8. Our second game did 300,000 downloads last week Download it on 9
  9. 9. Traction 5,000 INSTALLS PER DAY (ORGANIC) 4M+ DOWNLOADS 200K DAILY ACTIVE USERS (almost doubled our user base in 6 months) 5% OF 25% OF PREMIUM FREEMIUM (iOS) (Android) Android Success: 200K+ installs in 4 months 500+ articles in press, large audience & specialized games rev iew sites Games ranked in Top #10 USA, Top #5 France, Germany etc. 10
  10. 10. Content   Introduction   Early Results   Marketing & Distribution   Market Opportunity   Team   Next Games   Plan 11
  11. 11. We built 20+ partnerships worldwide in 6 months. Distribution Distribution Distribution Distribution Marketing Monetization Merchandising Advertising Distribution Distribution 12
  12. 12. Doodle Grub: The IP We want to develop more games using the same character to retain user and grow the IP value. Doodle Grub Doodle Grub Doodle Grub Plush Comic Book Stickers & Skins http://www.doodlegrub.com/ http://www.doodlegrub-comic.com plush.php 13
  13. 13. Content   Introduction   Early Results   Marketing & Distribution   Market Opportunity   Team   Next Games   Plan 14
  14. 14. The “Free-to-play” (F2P) Revolution Revenues coming from additional feature charges, in-game purchases 15
  15. 15. Huge Global Market Opportunity 1. Freemium – Free install with virtual goods $1 Trilion a)  Virtual Goods package Global Entertainment Market b) Premium levels access c)  Virtual coins 2. Advertising a)  iAd (CPM: $4.2-$20.9) $49 Billion Gaming Software b) AdMob (CPM= $0,3-$1) c)  Others Ad networks (CPM: $0,3-$2) $9 Billion Virtual goods 3. IP Merchandising Source: IDC New Media Market model, Aug 2011 16
  16. 16. Content   Introduction   Early Results   Marketing & Distribution   Market Opportunity   Team   Next Games   Plan 17
  17. 17. Talents: Serial Entrepreneur + Comic Book Author + Game Experts ARTHUR MADRID - Co-Founder and CEO Previously Arthur was the Founder of 1-Click Media (sold in 2007 to Ipercast), and Wixi.com. Arthur currently serves on the advisory board of Dailysingle.com, Producteev ADRIEN DUERMAEL - Co-Founder and CTO Graduated at Top Design school in Paris and independent game designer, Adrien Duermaël set out to make innovative mobile games. Elected King of Code 2011: http://bit.ly/king-of-code SEBASTIEN BORGET - Co-Founder and COO Graduated in Telecom top Engineering school in France, co-founde r of Wixi.com– voted “most innovative startup of the year” by Techcrunch, Sebastien is expe rt in scaling business & team. LAUREL – Popular Comic Book Author Laurel published 7 comic books in France, her blog http://bloglaur el.com/ is followed by 50k fans/day. 18
  18. 18. Content   Introduction   Early Results   Marketing & Distribution   Market Opportunity   Team   Next Games   Plan 19
  19. 19. The Sandbox: “Minecraft for mobile” (in progress – release date Q1-2012) The Sandbox is a social game about experiments where the player creates its own universes. MAU ARPU Estimate: $10 - . 20
  20. 20. The Sandbox: Game description A SIMPLE CONCEPT With your finger, drop like sand all sort of elements that will interact between each others. Put soil on the ground, add water ... plant seeds and you will grow vegetation and trees. You will unlock then a new element: wood! Each time you create a new element, you will unlock it for your future creations! AN INFINITE GAMEPLAY Players can then share in an online gallery their creations and browse the one from other players, thus learning new techniques and reactions! 21
  21. 21. Doodle Grub 2: Greedy Grub (in progress – release date Q2-2012) “Greedy Grub is the next episode in the Doodle Grub success franchise. It will bring the core gameplay of Doodle Grub to the social dimension, 3D view and allow players to buy in an online shop hundreds of elements to customize the game ground field, boost the grub skills with power-ups or special items. MAU ARPU Estimate: $10-15 22
  22. 22. Content   Introduction   Early Results   Marketing & Distribution   Market Opportunity   Team   Next Games   Plan 23
  23. 23. Roadmap Games Doodle Grub The Sandbox Greedy Grub Greedy Grub New Game Christmast Edition (iOS) (iOS / Android) (Facebook) (iOS) Doodle Grub Match-3 The Sandbox (iOS) (Android) Operations Hire 5 seniors devs Open office in Hire 3 new people in in Argentina San Francisco San Francisco Hire 10 seniors devs in Argentina Revenues $100,000 USD/month 24 2012 2013 $500,000 USD/month $1,000,000 USD/month 2014
  24. 24. Monthly Burn Rate $20K 80% SPENT ON THE PRODUCT 25
  25. 25. What we are looking for now Leveraging our first success Doodle Grub (IP) into an even larger global brand (Branding) Grow our revenue developing F2P games by tapping into the $3 billion dollar global virtual goods market. (Revenue) Build a talented and cost effective mobile engineering team in SF/Argentina. (People) 26

Startup Pitch by Anya Shapina w/ PixOwl @ MamaBear Conference, Mt. View 4/20

Views

Total views

1,801

On Slideshare

0

From embeds

0

Number of embeds

6

Actions

Downloads

0

Shares

0

Comments

0

Likes

0

×