Everyone is feeling overwhelmed by how much new information is always flowing towards us, especially on social media. By becoming a trusted resource for relevant content, you can help others AND attract new customers who recognize you as an expert about the topics you're posting about. In this presentation, you'll learn three steps to get you started with content curation for your business. Hint: You don't have to be active on Twitter to use it as a content curation tool.

1. Content Curation With Twitter
and HootSuite
By Linda Dessau

2. There is a lot of content
flowing out there.

3. Like a librarian, you can curate – find
the best – content for your audience.

4. Benefits of content curation:
1. Build your personal brand (reputation) as
an expert in the topic
2. Be more active and visible on social
media
3. Be more useful and helpful to your
connections

5. Step 1: Define your content
categories

6. Case study: ESS Direct
Employers (70%)
• Health and safety
• Hiring tips
• Management tips
• Screening and testing
• Reference checking
Job seekers (30%)
• Resume writing tips
• Job interview tips

7. Click to tweet
“By sharing content about
specific topics, you show people
what your business is about.” -
@lindadessau

8. Step 2: Organize your content
sources

9. Create a Twitter list for each category

10. Tip: Find experts in other people’s lists
(new Twitter view)

11. Tip: Find experts in other people’s lists
(old Twitter view)

12. Add new people to your lists
From Twitter From Hootsuite

13. Create a HootSuite stream for each
Twitter list

14. Add streams for key search terms

15. Click to tweet
“Create a go-to list of sources
who share great content about
your topics.” - @lindadessau

16. Step 3: Batch your curation time

17. Browse your HootSuite tabs and streams

18. Remember!
Always read content before you share it!

19. Customize message for each network

20. Give credit where it’s due

21. NOTE: To tag contacts in LinkedIn,
use the LinkedIn bookmarklet
Learn how in this post:
contentmasteryguide.com/share

22. Click to tweet
“Sit down once and fill your
social media streams for the
whole week.” - @lindadessau

23. @lindadessau
www.ContentMasteryGuide.com
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