Content is a powerful tool that can be used to accomplish big goals for your business, but it needs to serve a purpose and focus on your customer. Work to balance your foundational and community building content and don't make it all about you.
It takes more than one video to build your brand and your community. You’ve got to integrate video with all kinds of other channels like content, social, search, email and offline in order to accomplish your goals and build your business.
The Measurement Behind Your Integrated Marketing StrategyMackenzie Fogelson
Everyone involved in brand building has encountered the problem of unrealistic performance expectations: too much expected, too soon. This seems especially true with online measures; after all, if it can be distributed at the speed of light, shouldn’t results arrive just as fast? Measuring and communicating the value of your integrated marketing strategy, then, presents a formidable challenge.
This slide deck, presented at SearchLove London, discusses how to approach integrated marketing measurement so that you can earn the trust of your boss or client – from correlating goals to the right metrics, to communicating the right key performance indicators, to putting the focus on the bigger picture your data is drawing.
As marketers, our job is to help our clients build things that Google can't take away: like a community. Help your clients set the right goals and keep the focus where it belongs: on their business.
Growing Your Business Through Community and Integrated MarketingMackenzie Fogelson
This deck was presented at Conductor's C3 2014 Conference in New York City.
Every company, large or small, is working to earn the trust and keep the attention of their customers, long-term. Attracting the right customers and earning their loyalty and advocacy, we call community building. Making sure the marketing approach you take to building that community grows a sustainable business, we call smart.
Just like any healthy human relationship, building a community takes time, relentless effort, and a commitment to authenticity. This presentation communicates how content, social media, SEO, and email marketing - the integral components of integrated marketing - meet those requirements and how when they align with the right goals and measurement they will build your brand, a better business, and ultimately, a thriving community.
The Integrated Marketing KPIs of Using Video to Build Your BrandMackenzie Fogelson
Video is a great way to authentically connect people to the personality behind your brand which can certainly build your community. But if you're simply using video to build your brand, you're leaving opportunity on the table. There is so much in your video efforts that can be leveraged in other channels like social, search, email, and offline. Integrating these channels will accelerate the growth of your community and your brand. It's the sum of all the parts that leads to your true value and return on investment (ROI).
Conversion Optimization Beyond The Landing Page - UnwebinarMackenzie Fogelson
Once you’ve designed, tested and published your landing page, it can be tempting to sit back and wait for your conversion rates to climb. But if you’re only concentrating on your page, you’re losing out on potential conversions by neglecting the rest of your marketing funnel.
In this Unwebinar, Mack Fogelson, Founder and CEO of Mack Web, will teach you how to provide a consistent user experience that doesn’t stop at your landing page. From your website and blog, to social and email, you’ll learn why the best campaigns provide delightful experience across all marketing channels.
Cultivating a community is hard work. This short presentation to the Larimer County Workforce Investment Board (with the Workforce 2020 Initiative) provides insight into 3 community building lessons that provide a framework for success.
It takes more than one video to build your brand and your community. You’ve got to integrate video with all kinds of other channels like content, social, search, email and offline in order to accomplish your goals and build your business.
The Measurement Behind Your Integrated Marketing StrategyMackenzie Fogelson
Everyone involved in brand building has encountered the problem of unrealistic performance expectations: too much expected, too soon. This seems especially true with online measures; after all, if it can be distributed at the speed of light, shouldn’t results arrive just as fast? Measuring and communicating the value of your integrated marketing strategy, then, presents a formidable challenge.
This slide deck, presented at SearchLove London, discusses how to approach integrated marketing measurement so that you can earn the trust of your boss or client – from correlating goals to the right metrics, to communicating the right key performance indicators, to putting the focus on the bigger picture your data is drawing.
As marketers, our job is to help our clients build things that Google can't take away: like a community. Help your clients set the right goals and keep the focus where it belongs: on their business.
Growing Your Business Through Community and Integrated MarketingMackenzie Fogelson
This deck was presented at Conductor's C3 2014 Conference in New York City.
Every company, large or small, is working to earn the trust and keep the attention of their customers, long-term. Attracting the right customers and earning their loyalty and advocacy, we call community building. Making sure the marketing approach you take to building that community grows a sustainable business, we call smart.
Just like any healthy human relationship, building a community takes time, relentless effort, and a commitment to authenticity. This presentation communicates how content, social media, SEO, and email marketing - the integral components of integrated marketing - meet those requirements and how when they align with the right goals and measurement they will build your brand, a better business, and ultimately, a thriving community.
The Integrated Marketing KPIs of Using Video to Build Your BrandMackenzie Fogelson
Video is a great way to authentically connect people to the personality behind your brand which can certainly build your community. But if you're simply using video to build your brand, you're leaving opportunity on the table. There is so much in your video efforts that can be leveraged in other channels like social, search, email, and offline. Integrating these channels will accelerate the growth of your community and your brand. It's the sum of all the parts that leads to your true value and return on investment (ROI).
Conversion Optimization Beyond The Landing Page - UnwebinarMackenzie Fogelson
Once you’ve designed, tested and published your landing page, it can be tempting to sit back and wait for your conversion rates to climb. But if you’re only concentrating on your page, you’re losing out on potential conversions by neglecting the rest of your marketing funnel.
In this Unwebinar, Mack Fogelson, Founder and CEO of Mack Web, will teach you how to provide a consistent user experience that doesn’t stop at your landing page. From your website and blog, to social and email, you’ll learn why the best campaigns provide delightful experience across all marketing channels.
Cultivating a community is hard work. This short presentation to the Larimer County Workforce Investment Board (with the Workforce 2020 Initiative) provides insight into 3 community building lessons that provide a framework for success.
Are We There Yet? A 12-Month Community Building Case StudyMackenzie Fogelson
Community building is hard work and the process and results look different for every company. But with great effort comes great reward. Here's what we learned when building community for a company in a "boring" niche.
Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it. This deck walks through three of the biggest building blocks of community: the tools, the process, and the measurement.
Building Blocks: The Essentials of Community Building by Mack Fogelson with O...OpenView
Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it. This deck walks through three of the biggest building blocks of community: the tools, the process, and the measurement.
Digital Marketing 101 for Small Business by Donna GillilandDonna Gilliland
Slide deck from my 30 minute presentation for the New American Chamber of Commerce of Birmingham, AL.
The learning objectives in this presentation focused on marketing fundamentals in a digital world. It was geared to new and existing businesses.
Topics covered included: the importance of customer demographics, Web sites, web forms, strategies for increasing email subscribers, branding assets, social media channel overviews, the importance of video and the strategies and benefits of using Facebook Live.
The Changing Face of Content Promotion [Pubcon 2013]Fractl
The content deluge is upon us -- and that means that digital PR professionals need to become aware of their proper place in the ecosystem. The goal is to create mutually beneficial relationships, where publishers begin to see you as an asset for the production of high-value content. Be a resource, not a spammer.
Facebook for Business presented to Geiger Sales Partners at the 2012 Geiger Galleria.
Dana's Top 10 Must Do's if your going to use the powerful platform to build long term customer relationships.
For the SXSW 2013 panel
Powerful Partnerships: Building Businesses through Big Deals.
The first rule of sales is get someone else to sell for you.
This is the glorious age of app stores, channels, marketplaces, affiliate networks, integrations, and bundles. Opportunities abound.
How do you choose which partnership is worth your time?
Winning a partnership deal is only half the battle. The best partnerships last for years and become the foundation of your business. But most partners will focus on their own business first and yours never.
So, are you really getting the most from your partners?
This panel is all about getting the most from your partners. How do you get and keep their attention? How do you get them to market you to their customers? How do you get the most of the leads they send you?
We have three of the largest channels for software, Salesforce, Google Apps Marketplace, and Constant Contact and two veteran vendors who've built their businesses through partnerships, Olark live chat and BatchBook for a lively discussion where the truth will come out and money will be made.
Laura Gainor's Keynote presentation for the Interior Design Career Day hosted by ASID and IIDA, Wisconsin Chapters.
Presentation focuses on how to make your mark in the interior design industry. How will you stand out within the crowd of job applications? Make Your Mark with your online presence.
Facebook Basics Boot Camp Part 1 in Denver, Colorado. Even though this is considered a basics workshop, it is not a beginner workshop. This is targeted to business owners that are familiar with Facebook. Facebook Pages are covered. Part 2 is about marketing your Facebook Page. I
How to add social share buttons to pdf documentsJan Kearney
Make it easy for people to share your PDF reports, ebooks, whitepapers and more. Add Facebook, Twitter, LinkedIn and Google Plus share icons and links.
This tutorial walks you through how to add social share buttons to your PDF reports.
Our new Digital Trends Report for November 2015, is out and it looks cooler.
In this report we discuss a little bit about how to utilise Facebook as a B2B marketing tool, Twitter's new heart and interesting content on Halloween 2015.
Topics Covered:
Whats New
Digital Landscape
Digital Insights
Platform Overview: Twitter Updates
New Bytes
Digital 101
HashTag Cloud
Top Favourite Picks
Hot Discussion Topics on Digital
Trending Videos to Watch
Business blogging is one of the top ways to attract visitors to your B2B or B2C website, convert casual visitors into long-term customers, and elevate your brand online by establishing an authoritative and influential voice in your industry.
In this presentation, Jim Robinson from ClickSeed will discuss:
• Some important trends and statistics that make a powerful case for business blogging
• The key benefits of blogging for business and what kind of results you can expect
• How to best optimize your blog for search engines and social media
Are We There Yet? A 12-Month Community Building Case StudyMackenzie Fogelson
Community building is hard work and the process and results look different for every company. But with great effort comes great reward. Here's what we learned when building community for a company in a "boring" niche.
Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it. This deck walks through three of the biggest building blocks of community: the tools, the process, and the measurement.
Building Blocks: The Essentials of Community Building by Mack Fogelson with O...OpenView
Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it. This deck walks through three of the biggest building blocks of community: the tools, the process, and the measurement.
Digital Marketing 101 for Small Business by Donna GillilandDonna Gilliland
Slide deck from my 30 minute presentation for the New American Chamber of Commerce of Birmingham, AL.
The learning objectives in this presentation focused on marketing fundamentals in a digital world. It was geared to new and existing businesses.
Topics covered included: the importance of customer demographics, Web sites, web forms, strategies for increasing email subscribers, branding assets, social media channel overviews, the importance of video and the strategies and benefits of using Facebook Live.
The Changing Face of Content Promotion [Pubcon 2013]Fractl
The content deluge is upon us -- and that means that digital PR professionals need to become aware of their proper place in the ecosystem. The goal is to create mutually beneficial relationships, where publishers begin to see you as an asset for the production of high-value content. Be a resource, not a spammer.
Facebook for Business presented to Geiger Sales Partners at the 2012 Geiger Galleria.
Dana's Top 10 Must Do's if your going to use the powerful platform to build long term customer relationships.
For the SXSW 2013 panel
Powerful Partnerships: Building Businesses through Big Deals.
The first rule of sales is get someone else to sell for you.
This is the glorious age of app stores, channels, marketplaces, affiliate networks, integrations, and bundles. Opportunities abound.
How do you choose which partnership is worth your time?
Winning a partnership deal is only half the battle. The best partnerships last for years and become the foundation of your business. But most partners will focus on their own business first and yours never.
So, are you really getting the most from your partners?
This panel is all about getting the most from your partners. How do you get and keep their attention? How do you get them to market you to their customers? How do you get the most of the leads they send you?
We have three of the largest channels for software, Salesforce, Google Apps Marketplace, and Constant Contact and two veteran vendors who've built their businesses through partnerships, Olark live chat and BatchBook for a lively discussion where the truth will come out and money will be made.
Laura Gainor's Keynote presentation for the Interior Design Career Day hosted by ASID and IIDA, Wisconsin Chapters.
Presentation focuses on how to make your mark in the interior design industry. How will you stand out within the crowd of job applications? Make Your Mark with your online presence.
Facebook Basics Boot Camp Part 1 in Denver, Colorado. Even though this is considered a basics workshop, it is not a beginner workshop. This is targeted to business owners that are familiar with Facebook. Facebook Pages are covered. Part 2 is about marketing your Facebook Page. I
How to add social share buttons to pdf documentsJan Kearney
Make it easy for people to share your PDF reports, ebooks, whitepapers and more. Add Facebook, Twitter, LinkedIn and Google Plus share icons and links.
This tutorial walks you through how to add social share buttons to your PDF reports.
Our new Digital Trends Report for November 2015, is out and it looks cooler.
In this report we discuss a little bit about how to utilise Facebook as a B2B marketing tool, Twitter's new heart and interesting content on Halloween 2015.
Topics Covered:
Whats New
Digital Landscape
Digital Insights
Platform Overview: Twitter Updates
New Bytes
Digital 101
HashTag Cloud
Top Favourite Picks
Hot Discussion Topics on Digital
Trending Videos to Watch
Business blogging is one of the top ways to attract visitors to your B2B or B2C website, convert casual visitors into long-term customers, and elevate your brand online by establishing an authoritative and influential voice in your industry.
In this presentation, Jim Robinson from ClickSeed will discuss:
• Some important trends and statistics that make a powerful case for business blogging
• The key benefits of blogging for business and what kind of results you can expect
• How to best optimize your blog for search engines and social media
How Content Creation Took My Career to the Next LevelAll Things Open
Presented at All Things Open 2022
Presented by James Quick
Title: How Content Creation Took My Career to the Next Level
Abstract: YouTube, TikTok, Twitter, and the like. What possible impact can they have on your career? Well, content creation has drastically changed the trajectory of my career, and it can do the same for you!
In this talk, I’ll share my multi-year journey to becoming a full-time Technical Content Creator allowing me to follow my passion of teaching others and building communities. We’ll discuss lessons learned, common pitfalls, and the vast array of opportunities that content creation has opened for me.
How to build and implement a lean content strategyScoop.it
70% of marketers don't have clarity on the efficiency of their content strategy. Why? Because content marketing requires the perfect execution of many time-consuming tasks that also require creativity, process management and many other skills.
To overcome these hurdles, Guillaume Decugis, our co-founder & CEO, shared with the TechSoup community the methodology we derived from collecting data from more than 3,000+ marketers. These actionable best practices will help you to not just create more and better content but also get more from the content you create and measure results.
These are the slides from his talk on August 24.
You Gotta Have Personality: how to connect to today’s customer with videoTara Hunt
Delivered at Digital Crossroads in Louisville, Kentucky on October 21, 2016. The core thesis of my presentation is that video is accessible for those who care about their audience (not for those who want a quick win) and, if you care, you should be making video...but only if you are committed to Hub content.
Channels featured:
https://www.youtube.com/l2inc
https://www.youtube.com/blendtec
https://www.youtube.com/user/Vidlers510
https://www.youtube.com/justinbendercpm (just launched)
https://www.youtube.com/channel/UCYxXNXA0npMEZ7xY74Bq9KA (launching soon)
https://www.youtube.com/channel/UC0Ld0jjEoyc5J3hfdrZVJlw (launching soon)
Podcast Creator:
http://www.joangarry.com/
Articles/Resources:
http://variety.com/2015/digital/news/youtubers-teen-survey-ksi-pewdiepie-1201544882/
http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf (lots of stats)
https://www.thinkwithgoogle.com/intl/en-gb/research-studies/youtube-brand-playbook.html
Content Strategy for William Way Community CenterMichael King
Content Strategy for the William Way Community Center in Philadelphia as part of a presentation of free SEO consulting for a non-profit organization as put on by Seer Interactive
Facebook Timeline for Brands | Changes & Hidden ImplicationsOgilvy Consulting
On February 29, 2012, Facebook announced updates to Pages at their first ever Facebook Marketers Conference in New York City. The big story, as expected, was the roll out of Timeline for brands. And the corresponding big headline, as expected, was, "Brands are multimedia storytellers!"
But, there's much more to it. The brand world will soon be divided into those who fully "adopt" Timeline, and those who simply "migrate" their old strategy and ways of working to the new feature set. Brands looking to adopt must consider and prepare for the hidden implications of Timeline - reallocation of resources, increased creative involvement, a reset of content process, the new profile of community managers and more.
Check out this presentation for a summary of the Pages changes and the hidden implications of Facebook Timeline for brands.
BeFirst Media Group is equipped to Get You Noticed with a monthly viewership of 20+ million in 50 news and affinity sites, industry experts in writing content and social media, innovation driven culture to help your company solve your digital challenges.
Organizations can’t solve the problems they’re facing today with a larger investment in their marketing or by adding more tools and technology to the mix. With purpose and high functioning teams, companies can build adaptive, agile, responsive organizations that can handle the world they’re faced with.
Evolve or Die: How Purpose and Authenticity are the Future of BrandsMackenzie Fogelson
Growth requires a very different approach in the digital age. Your organization you must understand its purpose, how that's relevant to your customers and employees, and do the work to prove you are worth their time and attention. The path to growth is different. Purpose is not the only component to an organization’s success, but it’s a big one. It’s time to evolve and lead from purpose.
There’s no doubt that technological advances have made our world faster, smaller, and more connected. Ironically, many of the relationships between companies and customers couldn’t be further apart.
Because consumers will continue to have access to more - more content, more products, and more choice - the need to build meaningful relationships with your customers is not an option, but a requirement.
The companies who are willing to invest in this real, human-centric mindset and approach are going to be the ones who win over the next many years. Learn how you can build your business and marketing for the long term by looking beyond a content strategy.
Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...Mackenzie Fogelson
This is a keynote I gave at Traveling Vineyard's 2014 Harvest conference in order to help their top 150 Wine Guides understand how to build their businesses on meaning and purpose. The talk includes a narrated journey about the approach that Mack Web uses to build better businesses through community and passion.
It’s impossible to communicate the value of social media efforts when you’re using a metric like follower count. It’s easy to measure, but it doesn’t mean anything. You’ve got to put in the work to measure the right things so that you can determine whether your efforts are actually making a difference.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
18. The stuff on your website is
Foundational
Content
This is the more static stuff that
explains who you are and what you
do (like your sales & about pages).
@mackfogelson
18
19. The other thing about
Foundational
Content
is that it’s inherently self-
promotional because it is, in fact,
about you.
@mackfogelson
19
20. So you’ve got to pack your
Foundational
Content
full of value so that it helps your
customer. Use video, audio, blog
posts, case studies, info graphics.
@mackfogelson
20
22. The stuff on your blog is
Community
Building Content
This is more dynamic. It’s less about
what you do and more about what
you know.
@mackfogelson
22
23. The thing about your
Community
Building Content
is that it indirectly promotes your
brand & earns links. It doesn’t need
to even mention your company.
@mackfogelson
23
24. You can use your
Community
Building Content
to bolster your online reputation as
an industry expert, build trust,
credibility, and attract customers.
@mackfogelson
24
25. Patagonia does a great job.
This is
foundational
content that’s
directly promoting
Patagonia but they
pack it full of
value instead of
just bragging
about themselves.
Those are videos.
@mackfogelson
25
26. Patagonia does a great job.
This is community
building content
that’s doesn’t even
mention their
company name. It’s
all about Tommy.
His story
resonates with
the Patagonia
customer. This
indirectly promotes
the Patagonia
brand.
@mackfogelson
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27. Foundational content before.
This is a
foundational
content page
before it had much
value in it.
It was just a bunch
of text with bullets.
@mackfogelson
27
28. Foundational content after.
Now this
foundational page
has case studies,
video, and blog
posts to provide
value and a better
experience for
their customer.
@mackfogelson
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29. When you integrate valuable content
you make foundational pages more
engaging, you keep customers on
your website longer.
@mackfogelson
29
30. Lots of businesses do a great job
with community building content.
They really focus on value and the needs of the customer. @mackfogelson
30
38. When you’re using content to
build a community
around your brand
it doesn’t have to be your own
content, it just needs to be valuable.
@mackfogelson
38
39. Try the
80/20
RULE
Read this: http://bit.ly/W8pOWZ @mackfogelson
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40. 80% of the time
Share valuable content that you did
not actually generate. Share stuff
that resonates with your values,
passion, and approach.
@mackfogelson
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42. 20% of the time
Share your own remarkable content
that you, yourself created (with
intent and purpose). Use that
content to build relationships.
@mackfogelson
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43. But how the
HECK
do you do that?
@mackfogelson
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44. All you gotta do is set some goals & create a strategy. @mackfogelson
44
45. Make sure you
start with your
company goals
and then build a strategy around
that. This will help to accomplish
important stuff for your business.
@mackfogelson
45
46. Then, develop a
content strategy to
meet your goals
that includes both foundational &
community building content. Make
your content about your customer.
Read this: http://bit.ly/16Tsn6q @mackfogelson
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49. Here are some simple
TIPS
to ensure success
@mackfogelson
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50. Break your calendar down into
actionable,
chewable pieces
Otherwise, it’s easy to get
overwhelmed and not even get
started. It helps with accountability.
@mackfogelson
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51. Don’t plan out a calendar more than
2-3 months
at a time
You’ve got to measure, listen, and
be agile. Analyze how your content
is doing and make some changes.
@mackfogelson
51
52. It’s important to plan for things like:
pre-outreach revisions
keyword research launch
post research social efforts
first draft outreach
feedback measurement
Read this: http://bit.ly/Te5Z18 @mackfogelson
52
53. The most important thing is
be consistent and
don’t give up
Success from content efforts can
take a lot of time. Commit to it
100% and you will experience ROI.
@mackfogelson
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