Everyone involved in brand building has encountered the problem of unrealistic performance expectations: too much expected, too soon. This seems especially true with online measures; after all, if it can be distributed at the speed of light, shouldn’t results arrive just as fast? Measuring and communicating the value of your integrated marketing strategy, then, presents a formidable challenge.
This slide deck, presented at SearchLove London, discusses how to approach integrated marketing measurement so that you can earn the trust of your boss or client – from correlating goals to the right metrics, to communicating the right key performance indicators, to putting the focus on the bigger picture your data is drawing.
Growing Your Business Through Community and Integrated MarketingMackenzie Fogelson
This deck was presented at Conductor's C3 2014 Conference in New York City.
Every company, large or small, is working to earn the trust and keep the attention of their customers, long-term. Attracting the right customers and earning their loyalty and advocacy, we call community building. Making sure the marketing approach you take to building that community grows a sustainable business, we call smart.
Just like any healthy human relationship, building a community takes time, relentless effort, and a commitment to authenticity. This presentation communicates how content, social media, SEO, and email marketing - the integral components of integrated marketing - meet those requirements and how when they align with the right goals and measurement they will build your brand, a better business, and ultimately, a thriving community.
It takes more than one video to build your brand and your community. You’ve got to integrate video with all kinds of other channels like content, social, search, email and offline in order to accomplish your goals and build your business.
Conversion Optimization Beyond The Landing Page - UnwebinarMackenzie Fogelson
Once you’ve designed, tested and published your landing page, it can be tempting to sit back and wait for your conversion rates to climb. But if you’re only concentrating on your page, you’re losing out on potential conversions by neglecting the rest of your marketing funnel.
In this Unwebinar, Mack Fogelson, Founder and CEO of Mack Web, will teach you how to provide a consistent user experience that doesn’t stop at your landing page. From your website and blog, to social and email, you’ll learn why the best campaigns provide delightful experience across all marketing channels.
The Integrated Marketing KPIs of Using Video to Build Your BrandMackenzie Fogelson
Video is a great way to authentically connect people to the personality behind your brand which can certainly build your community. But if you're simply using video to build your brand, you're leaving opportunity on the table. There is so much in your video efforts that can be leveraged in other channels like social, search, email, and offline. Integrating these channels will accelerate the growth of your community and your brand. It's the sum of all the parts that leads to your true value and return on investment (ROI).
Content is a powerful tool that can be used to accomplish big goals for your business, but it needs to serve a purpose and focus on your customer. Work to balance your foundational and community building content and don't make it all about you.
As marketers, our job is to help our clients build things that Google can't take away: like a community. Help your clients set the right goals and keep the focus where it belongs: on their business.
Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...Mackenzie Fogelson
This is a keynote I gave at Traveling Vineyard's 2014 Harvest conference in order to help their top 150 Wine Guides understand how to build their businesses on meaning and purpose. The talk includes a narrated journey about the approach that Mack Web uses to build better businesses through community and passion.
Growing Your Business Through Community and Integrated MarketingMackenzie Fogelson
This deck was presented at Conductor's C3 2014 Conference in New York City.
Every company, large or small, is working to earn the trust and keep the attention of their customers, long-term. Attracting the right customers and earning their loyalty and advocacy, we call community building. Making sure the marketing approach you take to building that community grows a sustainable business, we call smart.
Just like any healthy human relationship, building a community takes time, relentless effort, and a commitment to authenticity. This presentation communicates how content, social media, SEO, and email marketing - the integral components of integrated marketing - meet those requirements and how when they align with the right goals and measurement they will build your brand, a better business, and ultimately, a thriving community.
It takes more than one video to build your brand and your community. You’ve got to integrate video with all kinds of other channels like content, social, search, email and offline in order to accomplish your goals and build your business.
Conversion Optimization Beyond The Landing Page - UnwebinarMackenzie Fogelson
Once you’ve designed, tested and published your landing page, it can be tempting to sit back and wait for your conversion rates to climb. But if you’re only concentrating on your page, you’re losing out on potential conversions by neglecting the rest of your marketing funnel.
In this Unwebinar, Mack Fogelson, Founder and CEO of Mack Web, will teach you how to provide a consistent user experience that doesn’t stop at your landing page. From your website and blog, to social and email, you’ll learn why the best campaigns provide delightful experience across all marketing channels.
The Integrated Marketing KPIs of Using Video to Build Your BrandMackenzie Fogelson
Video is a great way to authentically connect people to the personality behind your brand which can certainly build your community. But if you're simply using video to build your brand, you're leaving opportunity on the table. There is so much in your video efforts that can be leveraged in other channels like social, search, email, and offline. Integrating these channels will accelerate the growth of your community and your brand. It's the sum of all the parts that leads to your true value and return on investment (ROI).
Content is a powerful tool that can be used to accomplish big goals for your business, but it needs to serve a purpose and focus on your customer. Work to balance your foundational and community building content and don't make it all about you.
As marketers, our job is to help our clients build things that Google can't take away: like a community. Help your clients set the right goals and keep the focus where it belongs: on their business.
Building Your Business on Meaning and Purpose - 3 Steps to Building an Authen...Mackenzie Fogelson
This is a keynote I gave at Traveling Vineyard's 2014 Harvest conference in order to help their top 150 Wine Guides understand how to build their businesses on meaning and purpose. The talk includes a narrated journey about the approach that Mack Web uses to build better businesses through community and passion.
Are We There Yet? A 12-Month Community Building Case StudyMackenzie Fogelson
Community building is hard work and the process and results look different for every company. But with great effort comes great reward. Here's what we learned when building community for a company in a "boring" niche.
Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it. This deck walks through three of the biggest building blocks of community: the tools, the process, and the measurement.
The Changing Face of Content Promotion [Pubcon 2013]Fractl
The content deluge is upon us -- and that means that digital PR professionals need to become aware of their proper place in the ecosystem. The goal is to create mutually beneficial relationships, where publishers begin to see you as an asset for the production of high-value content. Be a resource, not a spammer.
Facebook for Business presented to Geiger Sales Partners at the 2012 Geiger Galleria.
Dana's Top 10 Must Do's if your going to use the powerful platform to build long term customer relationships.
5 Biggest Marketing Opportunities for Advisors in 2022Samantha Russell
In this webinar, Chief Evangelist for FMG Suite and Twenty Over Ten, Samantha Russell and Chief Marketing and Experience Officer at FMG, Susan Theder share the 5 biggest marketing opportunities for advisors in 2022 based on trends.
For the SXSW 2013 panel
Powerful Partnerships: Building Businesses through Big Deals.
The first rule of sales is get someone else to sell for you.
This is the glorious age of app stores, channels, marketplaces, affiliate networks, integrations, and bundles. Opportunities abound.
How do you choose which partnership is worth your time?
Winning a partnership deal is only half the battle. The best partnerships last for years and become the foundation of your business. But most partners will focus on their own business first and yours never.
So, are you really getting the most from your partners?
This panel is all about getting the most from your partners. How do you get and keep their attention? How do you get them to market you to their customers? How do you get the most of the leads they send you?
We have three of the largest channels for software, Salesforce, Google Apps Marketplace, and Constant Contact and two veteran vendors who've built their businesses through partnerships, Olark live chat and BatchBook for a lively discussion where the truth will come out and money will be made.
6 Steps to Guarantee Online Marketing Project Success, From Day 1 #OptimiseOx...Ned Poulter
We all know the situation. A big new client win or shiny new internal project means spirits run high with the team, aspirations of greatness and award-winning results. But just a few months down the line we find ourselves stuck in a rut, still struggling to get through the excessive red tape needed to start showing great results either through holdups from the tech department, tracking errors or lack of data. The key is starting well.
In this talk I shared how his agency starts every one of their campaigns. With a key focus on actionable takeaways he will run through 7 vital steps to starting, including: essential tips, tricks and tool recommendations that you can takeaway and test out yourself, whether in-house or agency side.
From analytics, conversion rate optimisation, understanding website user behaviour or simply quick-wins for overcoming long technical delays, Playing To Win: 6 Steps to Guarantee Online Marketing Project Success, From Day 1 will leave all attendees with at least one new thing to try on their websites.
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
Facebook Basics Boot Camp Part 1 in Denver, Colorado. Even though this is considered a basics workshop, it is not a beginner workshop. This is targeted to business owners that are familiar with Facebook. Facebook Pages are covered. Part 2 is about marketing your Facebook Page. I
'Honeypots' How to boost your Adwords Campaigns with Paid SocialSamantha Hearn
A simple, but effective technique for turning competitive keywords into strong revenue drivers using Paid Social. Great for if you have high CPC / low ROAS in your AdWords campaigns.
Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...Ned Poulter
Having consulted and trained a myriad of companies, from small start up brands right up to some of the biggest social media properties in Britain and further afield, Ned Poulter (Pole Star Digital) has a wealth of knowledge when it comes to strategising and implementing paid social media strategies. Along the way he has picked up a broad array of leading tips and tricks, which will be shared enabling you to capitalise on your Facebook advertising.
Whether you’re just starting out, or you now utilise Facebook ads as part of your broader paid marketing at scale, this talk will aim to equip you with the tools, tips and tricks to move beyond keyword and leverage audiences; taking your efforts to the next level. The talk will focus on inspiration and examples with a mission to make sure you leave knowing at least one thing you didn’t already know going into it!
FBSmarty - Case Study of West End CreameryFB Smarty
FBSmarty is an Internet Strategy component of LaMich Productions. We focus on Facebook and on businesses in the Blackstone Valley. Here, our case study of West End Creamery and Family Farm provides tips for others to improve their Facebook Pages.
At Google, we see the power of the web working for small businesses every day, connecting millions of small businesses with the customers who are searching for them on Google Search and Maps.
With a little bit of elbow grease and the help of technology, we believe every business can grow online. Together with our partners, we’re on a mission to help make that happen.
Join Speaker for Grow with Google, Bryan Caplan, as he takes you on a tour of how Google works and how to make it work for you.
Are We There Yet? A 12-Month Community Building Case StudyMackenzie Fogelson
Community building is hard work and the process and results look different for every company. But with great effort comes great reward. Here's what we learned when building community for a company in a "boring" niche.
Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it. This deck walks through three of the biggest building blocks of community: the tools, the process, and the measurement.
The Changing Face of Content Promotion [Pubcon 2013]Fractl
The content deluge is upon us -- and that means that digital PR professionals need to become aware of their proper place in the ecosystem. The goal is to create mutually beneficial relationships, where publishers begin to see you as an asset for the production of high-value content. Be a resource, not a spammer.
Facebook for Business presented to Geiger Sales Partners at the 2012 Geiger Galleria.
Dana's Top 10 Must Do's if your going to use the powerful platform to build long term customer relationships.
5 Biggest Marketing Opportunities for Advisors in 2022Samantha Russell
In this webinar, Chief Evangelist for FMG Suite and Twenty Over Ten, Samantha Russell and Chief Marketing and Experience Officer at FMG, Susan Theder share the 5 biggest marketing opportunities for advisors in 2022 based on trends.
For the SXSW 2013 panel
Powerful Partnerships: Building Businesses through Big Deals.
The first rule of sales is get someone else to sell for you.
This is the glorious age of app stores, channels, marketplaces, affiliate networks, integrations, and bundles. Opportunities abound.
How do you choose which partnership is worth your time?
Winning a partnership deal is only half the battle. The best partnerships last for years and become the foundation of your business. But most partners will focus on their own business first and yours never.
So, are you really getting the most from your partners?
This panel is all about getting the most from your partners. How do you get and keep their attention? How do you get them to market you to their customers? How do you get the most of the leads they send you?
We have three of the largest channels for software, Salesforce, Google Apps Marketplace, and Constant Contact and two veteran vendors who've built their businesses through partnerships, Olark live chat and BatchBook for a lively discussion where the truth will come out and money will be made.
6 Steps to Guarantee Online Marketing Project Success, From Day 1 #OptimiseOx...Ned Poulter
We all know the situation. A big new client win or shiny new internal project means spirits run high with the team, aspirations of greatness and award-winning results. But just a few months down the line we find ourselves stuck in a rut, still struggling to get through the excessive red tape needed to start showing great results either through holdups from the tech department, tracking errors or lack of data. The key is starting well.
In this talk I shared how his agency starts every one of their campaigns. With a key focus on actionable takeaways he will run through 7 vital steps to starting, including: essential tips, tricks and tool recommendations that you can takeaway and test out yourself, whether in-house or agency side.
From analytics, conversion rate optimisation, understanding website user behaviour or simply quick-wins for overcoming long technical delays, Playing To Win: 6 Steps to Guarantee Online Marketing Project Success, From Day 1 will leave all attendees with at least one new thing to try on their websites.
Facebook Ads: Process, Targeting & Tools, then back again. In 20 minutesNed Poulter
Many people deny the opportunity that awaits them when it comes to Facebook Ads. Having spent a SIGNIFICANT amount of time working with our clients to ideate, create and optimise our clients paid social media strategies - here are my top tips and tricks for optimising you Facebook Ad campaigns. Delivered in 20 minutes!
Facebook Basics Boot Camp Part 1 in Denver, Colorado. Even though this is considered a basics workshop, it is not a beginner workshop. This is targeted to business owners that are familiar with Facebook. Facebook Pages are covered. Part 2 is about marketing your Facebook Page. I
'Honeypots' How to boost your Adwords Campaigns with Paid SocialSamantha Hearn
A simple, but effective technique for turning competitive keywords into strong revenue drivers using Paid Social. Great for if you have high CPC / low ROAS in your AdWords campaigns.
Facebook Ads - The Shifting Landscape from Keywords to Audiences - Ned Poulte...Ned Poulter
Having consulted and trained a myriad of companies, from small start up brands right up to some of the biggest social media properties in Britain and further afield, Ned Poulter (Pole Star Digital) has a wealth of knowledge when it comes to strategising and implementing paid social media strategies. Along the way he has picked up a broad array of leading tips and tricks, which will be shared enabling you to capitalise on your Facebook advertising.
Whether you’re just starting out, or you now utilise Facebook ads as part of your broader paid marketing at scale, this talk will aim to equip you with the tools, tips and tricks to move beyond keyword and leverage audiences; taking your efforts to the next level. The talk will focus on inspiration and examples with a mission to make sure you leave knowing at least one thing you didn’t already know going into it!
FBSmarty - Case Study of West End CreameryFB Smarty
FBSmarty is an Internet Strategy component of LaMich Productions. We focus on Facebook and on businesses in the Blackstone Valley. Here, our case study of West End Creamery and Family Farm provides tips for others to improve their Facebook Pages.
At Google, we see the power of the web working for small businesses every day, connecting millions of small businesses with the customers who are searching for them on Google Search and Maps.
With a little bit of elbow grease and the help of technology, we believe every business can grow online. Together with our partners, we’re on a mission to help make that happen.
Join Speaker for Grow with Google, Bryan Caplan, as he takes you on a tour of how Google works and how to make it work for you.
Building Blocks: The Essentials of Community Building by Mack Fogelson with O...OpenView
Community building is not about social media. It’s about people. It’s not about how many followers you have. It’s about truly becoming a valuable brand and then building an engaged audience around it. This deck walks through three of the biggest building blocks of community: the tools, the process, and the measurement.
Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016Pratik Dholakiya
My presentation from UnPluggd 2016 Summer Edition by NextBigWhat. This covers growth hacking strategies with the use of content and how to capture user interest in different ways.
Technology trends are important to any business because they define the next generation of marketing and consumer strategy. We’ll focus on the quickly evolving communication landscape and the impacts of increased consumer mobility, localization, smart machines, and the power of social. Based on six years of extensive research of over 10,000 global consumers, we've discovered seven trends that will be changing your business in the years to come. The session will equip you with the knowledge needed to understand and use tools to build a successful brand.
The Future Is Here: How Social Affects Lead GenerationMarketo
Social for lead generation has finally stepped into the limelight, and for good reason. The question of whether or not it can be an effective B2B marketing strategy has been answered with an astounding yes. But now the question remains, “how do I successfully implement social into my overall strategy?”
For those who continue to ignore this question, social will remain in a silo along with a growing list of missed opportunities. For the rest of us, it’s time to drop the philosophical approach and get down to some tactics and metrics that drive revenue. The SlideShare deck above is a goldmine for social marketers. It’s a self-guided visual journey that will enlighten and layout a blueprint for success. Developed over several months and through a tremendous amount of trial and error, we have done the homework for you and laid the groundwork. From building a foundation, to combining inbound with outbound and finally fully integrating social with marketing automation, this is the one stop shop on the road to finally breaking social out of its silo and welcoming it to the revenue table.
Cory Henke
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.
Session takeaways:
Organic & Paid Instagram Strategies & Implementation
The value of data analysis and dashboard visualization
A deeper understanding of the value of Instagram and capability for building a brand
Audience development & retargeting strategies
How IBM Drives ROI Through Employee AdvocacyDynamic Signal
Susan Emerick, CEO of Brands Rising and co-author of “The Most Powerful Brand on Earth”, will be joined by two IBM thought leaders, Amber Armstrong, Program Director, Social Business and Colleen Burns, Influencer Engagement Manager, to discuss how IBM’s employee advocacy program is driving productivity, earned content engagement and web traffic to IBM.com resulting in measurable ROI.
Scaling your content production and workflow with AI
Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients.
Key Takeaways:
You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.
Influencer Marketing Tips and Best Practices for the Retail IndustryCleverGirlsColl
At National Retail Federation's Big Show this year, our panel of experts from all sides of the retail industry (blogger, retailer and agency) share their tips for successful influencer marketing.
Marketing through social media - the basicsMythology LLC
What are the fundamentals of social media success for your business? Mythology breaks it down for you, including some key suggestions on how to hold an interesting conversation.
Webinar: Social Media Strategy at the National and Local Level Location3 Media
Many franchise brands continue to struggle to define their presence on social media and outline an effective strategy in a world that constantly changes. Getting the franchisee network to adopt a new system that produces quantifiable results often presents another hurdle in the process.
This webinar hosted by Google’s Wildfire Social Media Team and Location3 Media will help franchise systems address the following social media challenges at the national and local level:
- Balancing Corporate messaging with consumers’ desire for local voice, content and connection
- Trusting local managers and store owners to represent the brand
- Store-level resources, time, training and turnover
- Ability to create content and manage engagement at the local level
- Centralized reporting for all social channels across all stores
Insights and Reporting (i.e. What?, Why? So What?, Now What?)
- Consistently evolving marketing channel
- Perceived Costs
#FlipMyFunnel Atlanta 2016 - Koka Sexton - The Alignment of #SocialSelling an...#FlipMyFunnel
Koka Sexton presented "The Alignment of #SocialSelling and ABM: How Social Networks Can Be Used By Sales To Support ABM Strategies" at the #FlipMyFunnel Atlanta 2016 conference
Digital Marketing 101 for Small Business by Donna GillilandDonna Gilliland
Slide deck from my 30 minute presentation for the New American Chamber of Commerce of Birmingham, AL.
The learning objectives in this presentation focused on marketing fundamentals in a digital world. It was geared to new and existing businesses.
Topics covered included: the importance of customer demographics, Web sites, web forms, strategies for increasing email subscribers, branding assets, social media channel overviews, the importance of video and the strategies and benefits of using Facebook Live.
Similar to The Measurement Behind Your Integrated Marketing Strategy (20)
Organizations can’t solve the problems they’re facing today with a larger investment in their marketing or by adding more tools and technology to the mix. With purpose and high functioning teams, companies can build adaptive, agile, responsive organizations that can handle the world they’re faced with.
Evolve or Die: How Purpose and Authenticity are the Future of BrandsMackenzie Fogelson
Growth requires a very different approach in the digital age. Your organization you must understand its purpose, how that's relevant to your customers and employees, and do the work to prove you are worth their time and attention. The path to growth is different. Purpose is not the only component to an organization’s success, but it’s a big one. It’s time to evolve and lead from purpose.
There’s no doubt that technological advances have made our world faster, smaller, and more connected. Ironically, many of the relationships between companies and customers couldn’t be further apart.
Because consumers will continue to have access to more - more content, more products, and more choice - the need to build meaningful relationships with your customers is not an option, but a requirement.
The companies who are willing to invest in this real, human-centric mindset and approach are going to be the ones who win over the next many years. Learn how you can build your business and marketing for the long term by looking beyond a content strategy.
It’s impossible to communicate the value of social media efforts when you’re using a metric like follower count. It’s easy to measure, but it doesn’t mean anything. You’ve got to put in the work to measure the right things so that you can determine whether your efforts are actually making a difference.
Cultivating a community is hard work. This short presentation to the Larimer County Workforce Investment Board (with the Workforce 2020 Initiative) provides insight into 3 community building lessons that provide a framework for success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
11. @mackfogelson
An integrated approach is about building a better business.
IMAGE CREDIT: https://40.media.tumblr.com/962ac2fd067df67f17bd3725b7224723/tumblr_n9nh01QUu11qlmppmo1_500.jpg
12. @mackfogelson
An integrated approach is about building a better business.
This is a transformation that happens from the inside out.
IMAGE CREDIT: https://40.media.tumblr.com/962ac2fd067df67f17bd3725b7224723/tumblr_n9nh01QUu11qlmppmo1_500.jpg
13. @mackfogelson
An integrated approach promotes and improves the business.
IMAGE CREDIT: http://www.hejorama.com/wp/wp-content/uploads/2012/10/Berlin-Towers.jpg
14. An integrated approach promotes and improves the business.
A variety of channels work together over time not just to grow the company
but to advance it. IMAGE CREDIT: http://www.hejorama.com/wp/wp-content/uploads/2012/10/Berlin-Towers.jpg
@mackfogelson
15. An integrated approach builds an experience and a relationship.
IMAGE CREDIT: http://31.media.tumblr.com/a2163656f18496b862a3dad95a782a3b/tumblr_n8q7h7Mge01qh424ko1_500.jpg
@mackfogelson
16. An integrated approach builds an experience and a relationship.
Companies don’t have to be perfect, but they must be real, authentic,
transparent, and human. IMAGE CREDIT: http://31.media.tumblr.com/a2163656f18496b862a3dad95a782a3b/tumblr_n8q7h7Mge01qh424ko1_500.jpg
@mackfogelson
17. @mackfogelson
An integrated approach honors community and revenue.
IMAGE CREDIT: http://33.media.tumblr.com/eb41d1b34861536c2884788c08d9ea24/tumblr_ncrx0zoqPr1rcrcdeo1_500.jpg
18. An integrated approach honors community and revenue.
Communities form and grow around companies that have something
meaningful at the core of the business beyond money. IMAGE CREDIT: http://33.media.tumblr.com/eb41d1b34861536c2884788c08d9ea24/tumblr_ncrx0zoqPr1rcrcdeo1_500.jpg
@mackfogelson
19. LET’S LOOK AT
an example
@mackfogelson
in real life.
41. HOLD ON, KIDS
this is the part that
@mackfogelson
can be kind of tricky.
42. @mackfogelson
I’m a lead
I submit
a form
I become a
consultant
I interact
website
social
blog
mobile
offline
I interact
email
social
blog
mobile
offline
THE PATH TO CONVERSION
51. @mackfogelson
VISIONARY
1) Become a $50 million dollar company
2) Become a household name
IMAGE CREDIT: https://www.flickr.com/photos/thereeljames/11133725735
52. @mackfogelson
BUSINESS & BRAND
1) Attract more of the right leads
2) Earn their trust
IMAGE CREDIT: http://www.pinterest.com/pin/352547477051416145/
53. @mackfogelson
1) Increase organic traffic by 30%
2) Increase lead conversions by 5%
3) Increase community conversation by 35%
IMAGE CREDIT: http://www.pinterest.com/pin/441775044669801635/
CAMPAIGN
68. @mackfogelson
EMAIL
Campaign Delivery Rate,
Open Rate,
Click to Delivery Rate, Sessions,
Bounce Rate, Pages/Visit,
Avg. Visit Duration, Sign ups
CONTENT
Landing Pages (sessions, bounce rate, goals, page depth)
Pageviews by Channel
SOCIAL
Impressions,
Followers, Amplification,
Applause, Conversation,
Avg Engagement Rate,
Total Clicks, Click Through Rate
SEO
Organic Traffic, Historical
Sessions, Page Depth,
Time on Page, Goals, Bounce
Rate, Branded Mentions
GOALS
Total Goal Completions for Goals
(segmented by marketing channels),
Landing Pages for Conversions (top 10)
MULTI-CHANNEL FUNNELS
Goals by first click, last click, and assists segmented by marketing channels
Goals from all last click interactions, assists and total segmented by marketing channels.
Time Lag (days to conversions), Path Length
70. @mackfogelson
COMMUNICATE
!
the power of
INTEGRATION
AND THE RESULTS IT DRIVES AS A
WHOLE
!
IMAGE CREDIT: http://www.imcreator.com/free/sports-fitness/team-3
71. @mackfogelson
KEEP THE FOCUS
!
ON THE LONG TERM AND THE
BIG PICTURE
TO STRESS PROGRESS TOWARD
GOALS
!
IMAGE CREDIT: https://www.flickr.com/photos/jdhancock/4896996561
72. change
over 8 months
56% increase
year/year
@mackfogelson
91% increase
year/year
108% increase in
conversation
over 8 months
11% increase
year/year
73. @mackfogelson
EMPHASIZE
!
PROGRESS MADE FOR THE
BUSINESS
AS WELL AS FOR THE
BRAND
!
IMAGE CREDIT: http://www.pinterest.com/pin/545991154796612383/
74. @mackfogelson
11% increase
year/year BUSINESS
37% increase in lead form submissions
over the last three months (Jul-Sep)
compared to the previous three months (Apr-Jun)
82. BRING THE
CONVERSATION
!
Back to Goals
IMAGE CREDIT: http://bit.ly/1sji9Dj
@mackfogelson
83. @mackfogelson
1) Become a $50 million dollar company
2) Become a household name
IMAGE CREDIT: https://www.flickr.com/photos/thereeljames/11133725735
VISIONARY
84. @mackfogelson
BUSINESS & BRAND
1) Attract more of the right leads
2) Earn their trust
IMAGE CREDIT: http://www.pinterest.com/pin/352547477051416145/
85. change over
over 8 months
56% increase
year/year
@mackfogelson
91% increase
year/year
108% increase in
conversation
over 8 months
11% increase
year/year
93. FOCUS ON THE
right things not just
@mackfogelson
the shiny things.
94. @mackfogelson
SHINY THING CHECK
1) Does the opportunity align with goals?
2) Does it need to be addressed during
this 90-day iteration?
IMAGE CREDIT: https://www.flickr.com/photos/ebolasmallpox/2700723090
95. CREATE A
“future strategy” list
@mackfogelson
to guide your next 90.
98. Image credit: IMAGE CREDIT: https://www.flickr.com/photos/pedromourapinheiro/5075612989
@mackfogelson
Nothing works in isolation.
99. @mackfogelson
Nothing works in isolation.
All of your efforts work together to accomplish goals.
Image credit: IMAGE CREDIT: https://www.flickr.com/photos/pedromourapinheiro/5075612989
101. It’s not just about what you measure.
It’s the story you tell.
IMAGE CREDIT: http://40.media.tumblr.com/270fd5dd292cfd18389e0159dc0687fa/tumblr_myy2fjOoMT1ri50lgo1_500.jpg
@mackfogelson
103. @mackfogelson
Contrast breeds clarity.
Continually test and modify the KPIs you use to prove your value.
IMAGE CREDIT: https://www.flickr.com/photos/mitikusa/2488309395