The document discusses Rohit Kumar Cherukuri, Vice President of Global Marketing at Cloud4C. It provides details on his educational background and qualifications, including a certification in Business Analytics from the Indian School of Business and an MBA from Karunya University. It also outlines his over 12 years of experience in digital consulting, strategic marketing, product development, and business development roles at IBM, Deloitte, banks and startups.

1. Digital
Dig - It - all
Presented by :
Rohit Kumar Cherukuri
Vice President – Global Marketing
Cloud4C
notifyrohit@gmail.com +91 9989071326Rohit Kumar Cherukuri Rohitnotifies

2. Key Experiences:
 National Strategic Marketing Manager for Mxit in India: Lead the Indian Strategic
Marketing initiatives end-to-end in across all phases (ATL, BTL and TTL) required for
successful launch of campaigns
 Globally Launched Deloitte Analytics as a service offering across Digital channels:
Launched technology driven strategies which helped in marketing offerings and programmes
effectively
 Corporate Speaker: Lead sessions across corporates and national forums on strategic
approaches and processes related to Social and Mobile marketing and technologies
 Guest Lecturer: Visiting faculty and lecturer across B schools and universities on topics
related to Digital/mobile Marketing
2
Education Qualifications:
 Certification in Business Analytics, Indian School of Business, Hyderabad
 Masters in Business Administration - Finance (Gold Medalist/ General Secretary), Karunya University, Coimbatore
 Bachelor of Commerce (Computers), Osmania University, Hyderabad
Work Summary :
 Rohit has over 12 years of experience, out of which 8 years was into Digital Consulting (Mobile/Web/Apps), Strategic Marketing, Product/Research and Business
Development roles at IBM, Deloitte, Banks and Startups, and another 4 years was into Sales and Marketing.
 Has experience working in Multinational and national banks such as HSBC and Kotak Mahindra bank across retail services
 Was awarded “Best MBA internship 2008” for a Primary research based banking project - “Consumer switching behavior with respect to Banking services”
 Involved in various Strategic Consulting, Transformation Driven and Business Improvement roles in B2B and B2C businesses across US, Europe and APAC based
Services/businesses
 Advised clients across sectors including TMT, BFSI, IT and Healthcare about aspects related to Technologies (Digital/Mobile), Marketing (Product Launch and Process
efficiencies) and Analytics (Mobile/Apps/Web)
Rohit Kumar Cherukuri, Vice President – Global Marketing @ Cloud4c
(Strategy Consultant - Management and Digital)

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19. Contextualization
&
Word positioning

20. Balance Context and Content effectively 

21. Spacing matters the most

22. Be Aware of the kind of language spoken

24. Mobile
- Does it keep you mobile ?

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India - Nations within a nation

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33. India has the lowest data rate in the world
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35. Mobile Data Consumption in India: 11 GB Per Active Smartphone Per Month By 2022
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Tools
 2 most important free tools which you always have with you.
 Your head  Your heart.

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Tool – 1: Hashtagify

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Tool – 2:Ritetag

40. Tool – 3: Trendsmap
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 Helps understand the live trending topics for a specific country /Region

41. How these avenues can be leveraged
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Engage
–to Learn
Educate
–to Grow
Empower
–to Share

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Approach
Exist
Listen
Promote
Engage