The document presents research on family recipes. It outlines objectives to understand when family recipes are made, how they are shared, who makes them, and their associated stories and values. Qualitative interviews were analyzed to find themes for each objective. Results showed recipes were made for special occasions and shared within families. Women generally made recipes that were passed down through generations. Interviewees recalled family gatherings and stories tied to the recipes that evoked feelings of warmth, comfort and happiness. The document discusses limitations and possibilities for future research.

1. Abigail Bradley, Anik Das, Lindsay
Davis &Jennifer Twitchell

2.  Introduction & Research Objectives
 Methods
 Results
-Research Objective 1
-Research Objective 2
-Research Objective 3
-Research Objective 4
 Conclusions
 Managerial Recommendations/Discussion
 Limitations/Future Directions

3.  Introduction
 Research Objectives:
•To determine when the family recipe is typically made
•To determine if the recipe is shared with other people and
whether or not there is power associated with having this recipe
•To determine who usually makes the family recipe and if
they are a male or female
•To determine if there are any stories or values associated
with the family recipe and how long it’s been in the family

4.  Qualitative data only
 Data based on in-depth transcriptions from
personal one-on-one interviews
 Key themes were recorded for each interview
 Transcriptions were analyzed for specific
objectives
 Similarities and differences in each objective
were pooled

5.  Dishes made for special occasions
 Half of the interviews were for weddings or
Christmas
 Other occasions were more general, such as
big events or made whenever
 Imagery was evoked based on what time of
year
 Sensory imagery was also evoked

6.  Most of the time the recipe was kept within
the family
 Half of the interviews made a point to explain
that keeping the secret was important
 Many of these recipes have been passed
down through generations, carrying on
nostalgia
 Passing down the recipes showed an
influence of power

7.  Women generally made recipes, based on the
data
 10 out of 12 were women
 Grandmothers and mothers generally made
the recipes
 Others included aunts, fathers, and
grandfathers

8.  Most interviewees recalled attending family
gatherings
 Shared words such as tradition, respect, love,
special and home
 Stories include recipe origins, smell of the
food, or how it was made
 The food put them in a “happy place”

9.  Tradition of keeping a recipe held great value
and sentiment
 Majority of the family recipes were passed
down from mothers or grand mothers
 Recipes brought feel-good emotions such as
warmth, comfort, and happiness
 Recipes are valuable, often kept within the
family

10.  Small budget: $45,000.00
 Limited amount of time: turnaround was
considerably shorter time than JALA would
have liked
 Different moderators for each interview
conducted
 Slight bias to those chosen to be sampled

11.  Improvements: more flexible budget, longer
timeline, interviews conducted by one
moderator, set quota for interviewees
 Next step: look into what kind of recipes
bring the most emotion
 Next step: quantitative data search
 Look into: Recipes and their impact based on
holidays or their impact on women