Consumer promotions chp 11
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This document discusses various types of consumer promotions including coupons, premiums, contests and sweepstakes, refunds and rebates, sampling, bonus packs, and price offs. For each promotion type, it outlines example sub-types, potential issues or problems, and tips for how to succeed. Some key issues discussed are reduced revenues from promotions, costs, consumer indifference, and diminished effectiveness over time. Tips for success include choosing the right prize, leveraging special events, and ensuring promotions are part of an integrated marketing communications plan with multiple brand exposures. The document concludes that promotion plans should support a brand's image and target specific customer audiences, including those prone to promotions, brand-loyal, and price-sensitive
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Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
Recruiting in the Digital Age: A Social Media Masterclass
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Recently uploaded (20)
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Training my puppy and implementation in this story
Training my puppy and implementation in this story
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Consumer promotions chp 11
- 1. Consumer Promotions Chapter 11 with Duane Weaver
- 2. CONSUMER PROMOTIONS (a.k.a. sales promotions)…are the incentives aimed at a firm’s customers.
- 3. TYPES OF CONSUMER PROMOTIONS • COUPONS – Types: • Bounce Back • Scanner Delivered • Cross-Ruffing • Response Offer – Issues: • Reduces revenues (giving it away for no reason) • Mass-cutting (fraud) • Counterfeiting (pay for phoney coupons) • Misredemptions (clearinghouse redeems even when customer does not)
- 4. TYPES OF CONSUMER PROMOTIONS • PREMIUMS – Types: • Free-in-the-mail (gifts for buying) • In/on-package (attached gifts… e.g.: toys) • Store or manufacturer (provided at time of purchase from store or manufac.) • Self-liquidating (premium sold at cost to consumer) – Issues: • Time (short life spans – popularity wanes) • Cost (exclusivity increases demand and thus higher prices for desired items)
- 5. TYPES OF CONSUMER PROMOTIONS CONTESTS AND SWEEPSTAKES Contest = participant must compete (activity needed)…often purchase needed to enter Sweepstake = no purchase required, chances of winning are probability driven (a random draw). May have restrictions of one entry per store, etc. • Problems – Costs – Consumer Indifference – Clutter • How to Succeed – The right prize – Take advantage of special event – Should be coordinated with advertising – Goal should be to encourage customer traffic and boost sales – NOTE: brand awareness increases with multiple exposures to ads or contests.
- 6. TYPES OF CONSUMER PROMOTIONS REFUNDS AND REBATES Cash returns offered after the purchase of a product. • Problems – Costs (giving it up and admin. is up) – Paperwork (much more work) – Diminished Effectiveness (expected vs. reward) • How to Succeed – Visibility – Perceived Newness – An Impact
- 7. TYPES OF CONSUMER PROMOTIONS SAMPLING Delivery of a product to consumers for their use and consumption, normally offered free of charge. • Problems – Cost is high. (Try BUZZ marketing in lieu?) – Packaging must be congruent with full size version for product recognition. – Requires careful planning of distribution. • How to Succeed – As part of IMC plan – Focus is to induce TRIAL USE – Most effective for NEW products or NEW versions – Can switch BRAND LOYALTY (up to 70%)
- 8. TYPES OF CONSUMER PROMOTIONS BONUS PACKS Additional or extra number of items included (20- 100% more, average = 30% more). • Problems – Consumers skeptical • Small = not much added value • Large = well it was priced too high to begin with – COSTLY (amounts, packaging, shipping) • How to Succeed – If it is perceived as a bargain or value – For ongoing products with high competition, it can help maintain brand loyalty and reduce brand switching at minimal cost (again it might be giving it away too)
- 9. TYPES OF CONSUMER PROMOTIONS PRICE OFFS Temporary Reduction in price. • Problems – Devastating to PROFITS – Can require at least 20% increase in sales to accommodate for only a 5% reduction in price. – Makes consumers more price sensitive (waiting to buy or brand switching is inspired) – It is a slippery slope! • How to Succeed – Best on products/services not normally discounted. – Can increase store traffic and boost sales (E.G.: lost litre concept to drive higher margin items) – Appeals to customers Monetarily – Immediate Reward Appeal – Should be part of a more complete IMC plan, not stand- alone
- 10. Planning for Consumer Promotions • Promotion plan should be relative to a specific Target Audience • Promotion plan should support brand image and brand position • Segmenting customers based on Sales Promotions: 1. Promotion prone customers – Coupons, price-off, or premium responsive 1. Brand-loyal customers – Ignore deals being offered from other brands, always stays loyal 1. Price-sensitive customers – Price is primary driver…favour any type of promotion that reduces price
- 11. THANK YOU!