1. WE ARE A FULL SERVICE MARKETING AGENCY… ONE THAT CAN HELP YOU REACH OUT, STAND OUT AND GROW.

2. NIKE (AS IF YOU NEED AN INTRODUCTION!) IS ONE
OF THE MAJOR BRANDED SPORTSWEAR AND
EQUIPMENT SUPPLIERS BASED IN THE UNITED
STATES. COVERING MOST SPORTS FROM BASEBALL
AND BASKETBALL TO (MORE LOCALLY) RUGBY AND
FOOTBALL, THIS GIANT RETAILER IS A MAJOR PLAYER
ON THE INTERNATIONAL SPORTSWEAR FIELD.
SOLUTION
For them we developed a “shop-in-shop” website -
a Nike branded shopping page within a selected retailers
E-commerce website.
We then developed a system, which allowed Nike to upload
specific banners, artwork or style changes to the site and
built in a fully functioning content management system.
We also developed an interactive micro site for the Wayne
Rooney “Sniper campaign” allowing visitors to enter
competitions, view products and play interactive games
online with data capture and triggered email marketing.
2

3. ADIDAS (AGAIN, NO REAL INTRODUCTION NEEDED) IS A
GERMAN-BASED SPORTS APPAREL MANUFACTURER AND PARENT
COMPANY OF THE ADIDAS GROUP. THE COMPANY IS THE LARGEST
SPORTSWEAR MANUFACTURER IN EUROPE AND THE SECOND
BIGGEST SPORTSWEAR MANUFACTURER IN THE WORLD,
AFTER ITS U.S. RIVAL NIKE
SOLUTION
For Adidas Parker Sandford
developed a “shop-in-shop” website –
an Adidas branded shopping page
within the
JJB Sports E-commerce site.
This website allowed for the
management of all content
including the overall website style
keeping with the feel of the most
3

4. THE BRITISH BROADCASTING CORPORATION (BBC) IS
THE LARGEST BROADCASTING ORGANISATION IN THE
WORLD. FUNDED BY AN ANNUAL TV LICENSE, THE
BBC’S MAIN RESPONSIBILITY IS TO PROVIDE PUBLIC
SERVICE BROADCASTING WITHIN THE UNITED
KINGDOM, CHANNEL ISLANDS AND ISLE OF MAN.
SOLUTION
Parker Sandford was commissioned by the BBC to
develop an online 'media bank' allowing for advertisers
such as Yahoo to download program advertisements. In
order to integrate with the BBC online network Parker
Sandford developed the online media bank in the
specialist programming language ‘Perl’.
This online centre allowed approved users (companies
who advertised the BBC’s programming on their own
sites) to log into the site and download banners and
animated GIFs around certain programs.
4

5. DW SPORTS IS THE NEW SPORTS BRAND THAT’S EMERGED FROM DAVE WHELAN’S
£80M ACQUISITION OF JJB SPORTS FITNESS CLUBS. THE NEW BRAND COMPRISES OF
STORES AND AWARD WINNING FITNESS CENTRES SPREAD ACROSS THE UK.
SOLUTION
This new sports retailer approached us
to help with the overall business plan,
brand development, and digital marketing
strategy. Within this digital strategy rollout
we designed and developed the new DW
Sports E-commerce website, which boasted
the new brand, look and feel of the retailer.
To accompany the online marketing strategy we
helped DW Sports offline, with an array of marketing
literature and point of sale to promote their new
fitness centres, stores and promotional activity.
5

6. PRINCES LTD. IS A UK-BASED FOOD MANUFACTURER ORIGINALLY SPECIALISING IN CANNED
FOODS BUT NOW PRODUCES A WIDE RANGE OF FOOD AND DRINK PRODUCTS. THE COMPANY
BEGAN TRADING CANNED MEATS AND VEGETABLES IN 1880. IN 1946, THE COMPANY MOVED
ITS OPERATIONS TO SOUTHPORT AND BEGAN FOOD MANUFACTURING.
SOLUTION
We were asked to develop an online process in order
to streamline the ordering, shipping, invoicing and
distribution of tuna stocks from Mauritius. The online
process system integrated in to the main SAP data
warehouse, based on secure web applications.
The integration program included extensive XML
coding in order for the feed in to the existing SAP
system. We also developed an ordering system that
linked remote worldwide sites as well as controlling
the order, shipping, invoicing and distribution process
The system also included full reporting and data
management functionality to give full control over
these processes.
6

7. PATAK'S IS A BRAND OF CURRY PASTES AND
SPICES NOW OWNED BY ASSOCIATED
BRITISH FOODS. THE COMPANY SUPPLIES
75% OF BRITISH CURRY HOUSES WITH
SAUCES AND MIXED SPICES.
SOLUTION
We developed a website model which
allowed the site to evolve over a 9 year
period and included 4 generations of
web design. In the websites we
included dynamic content and video
recipes, which allowed visitors to Through data capture and email
interact with the brand and marketing we helped Patak’s learn about,
learn how dishes and communicate effectively with their
were made. online customers.
Patak’s were able to promote brand
awareness online and introduce new and
existing customers to their wide ranges
or products. We also advised Patak’s on
road shows and how to mirror
external campaigns
through their own
digital channels.
7

8. WARBURTON’S IS THE BOLTON-BASED BAKERS! THE FIRM
PRODUCES ONE MILLION BAKERY PRODUCTS PER DAY
AND SELLS TO INDEPENDENT BAKERS AND
SUPERMARKET CHAINS. WARBURTONS IS CURRENTLY
THE UK'S THIRD BIGGEST BREAD MANUFACTURER.
SOLUTION
Parker Sandford designed, developed and implemented an
online system that allowed data from the Warburton’s SAP
system to be made available on a secure extra net, allowing
suppliers with their own pricing section to securely log in and
request and manage their pricing structure with Warburtons.
Simultaneously, we also gave Warburtons access to this
system to view all requests and changes on the supplier side
with a ‘traffic light’ function to colour code the status of
various prices and respond to price changes. This system
has speeded up the complete supply chain relationship,
allowed collection and analysis of key commercial data and
allowed suppliers to securely access the extranet, hence
improving supplier-client relations.
8

9. JJB SPORTS WAS FOUNDED IN 1971 BY EX-FOOTBALLER
DAVE WHELAN AND IS ONE OF THE LEADING SPORTS
RETAILERS IN THE UNITED KINGDOM, EMPLOYING
AROUND 12,000 STAFF NATIONALLY AND RUNNING A
SIGNIFICANT FLEET OF CARS AND ASSOCIATED VEHICLES.
IT CURRENTLY OPERATES OUT OF 251 STORES IN THE UK
AND IRELAND.
SOLUTION
Within the 9 years working with JJB
Sports we designed, built and hosted
the JJB E-commerce website with
complex micro-sites for specialist
areas such as golf, fitness etc. We
also added flash animation and
produced online football games on on their JJB receipts into an online
certain sites to promote new site. For each entry the registered
football kits. user added would allow them to
be entered in to a monthly and
We developed an ‘In it to win it’ yearly competition.
data capture micro site, where
visitors entered numbers found As a part of the online partner
relationship we were asked to
develop a system that provided an
accurate and easy to use database
containing all aspects of the
company employee fleet details
from basic vehicle information and
recording to personal driving details.
9

10. PETS’ KITCHEN IS OWNED AND RUN BY TV VET JOE
INGLIS. AS WELL AS BEING A PRACTISING VET, JOE IS
PASSIONATE ABOUT NATURAL PET FOOD, AND PETS'
KITCHEN IS ALL ABOUT USING HIS EXPERT NUTRITIONAL
IDEAS TO CREATE DELICIOUS, HEALTHY FOODS FOR BOTH
CATS AND DOGS… PACKED FULL OF TOP QUALITY
NATURAL INGREDIENTS.
SOLUTION
We designed and built a fully functioning E-commerce
online store, with a full promotional and discounting
engine. The website was designed with the look and
feel that captured Joe’s personal approach to his
product and enhanced the brand and online presence.
We re-structured and re-branded the current product
range and developed a series of email marketing
®
campaigns that would be sent to the database to
promote the new site, products and offers.
10

11. TIZER IS THE RED, FRUITY, FIZZY SOFT DRINK OWNED BY
A.G BARR PLC (MAKERS OF IRN-BRU) WHO HAVE BEEN
MAKING, MARKETING AND SELLING SOFT DRINKS IN
VARIOUS RETAILERS AND SUPERMARKETS
THROUGHOUT THE UK SINCE 1875.
SOLUTION
We developed and built a bespoke
system that acted as a response and
trigger mechanism for a Tizer and
Sony on can promotion. This complex
system acted as a receiver for all
in-coming SMS messages and We also developed a back-end
automatically sent a reply message management engine that sat behind the
which contained an access codes for site capturing and distilling all the
the receiver to enter competitions. customer data from users who came
onto the site and logged on with their
unique codes. We were able to track
the individual visitor from registration
to purchase.
We experienced 17% click through rates
on the campaign, which was deemed a
huge success by Tizer and Sony.
11

12. EVOLVE GROUP IS ONE OF THE UK’S LEADING
SIGNAGE MANUFACTURERS, LARGE FORMAT
DIGITAL PRINT AND DESIGN SUPPLIERS,
WORKING WITH CLIENTS SUCH AS THE
CO-OPERATIVE GROUP, JJB SPORTS, MATALAN,
UNITED UTILITIES AND BUDGENS.
SOLUTION
We were approached to consolidate the existing
companies trading under the Evolve Group name into
one group brand and ultimately one company. Evolve
had three companies; Frodsham Signs, Jazz Graphics
and Evolve Creative and the brief was to bring these
companies together under the Evolve Group brand. We
therefore developed a brand that would sit as the group
corporate identity. Having spent time with each of the
teams from Evolve allowed us to gained a full
understanding of how dynamic and fast moving their
business is which then enabled us to develop a brand
that would reflect the company ethos.
12

13. MCBRIDE GROUP PLC IS EUROPE'S LEADING
PROVIDER OF PRIVATE LABEL HOUSEHOLD AND
PERSONAL CARE PRODUCTS. THEY DEVELOP AND
SUPPLY PRODUCTS FOR SALE UNDER RETAILERS'
OWN BRANDS TO OVER 90% OF THE LEADING
SUPERMARKETS THROUGHOUT EUROPE.
SOLUTION
As McBride online partner we
were asked to develop a
platform for a number of their
own brands allowing for a one
central management and data
capture system. This platform
created one central location
where McBrides can manage
and update content on all related We then developed a number of
brands and products. websites and an E-commerce back
office for McBride’s brands such as
i-clean, Oven Pride and Detergent
Info, utilising dynamic product
photography while managing SEO
campaigns to help the brands get to
the top position on major search
engine results pages.
13

14. MITCHELLS OF LANCASTER IS A FAMILY RUN,
NORTHWEST BASED BUSINESS COMPRISING OF
SIXTY PUBS AND FIVE INDIVIDUAL HOTELS, WHICH
VARY FROM CITY CENTRE VENUES AND QUALITY
FOOD HOUSES TO LOCAL PUBS. THE COMPANY
HAS RECENTLY ACQUIRED YORK BREWERY.
SOLUTION
We designed, built and currently host Mitchell’s
website. We built in full content management
functionality giving Mitchells the ability to edit and
manage promotions, offers and banners on the site.
We then designed and developed micro-sites for each
pub and hotel, linking to the main site and allowing
Mitchells to promote specific areas of each venue,
such as menus, events, photo galleries and offers.
We also built bespoke, one-off landing pages for use
with specific email campaigns and promotions, which
allowed for data capture and management. Online
booking systems that we developed linked into these
sites, allowing users to book online and
synchronising with the offline system to update room
availability in each hotel.
14

15. OPTIMUM SPORT IS ONE OF
THE LEADING SUPPLIERS OF
PROTECTIVE RUGBY WEAR
AND APPAREL. THEY
SUPPLY TO AMATEUR
AND PROFESSIONAL
TEAMS ACROSS THE
UK AND HAVE
RECENTLY EXPANDED
INTO OTHER SPORTS
SUCH AS FOOTBALL,
TENNIS, HOCKEY AND
NETBALL AND ARE
CURRENTLY LOOKING
AT MOVING INTO
OTHER SPORTS AREAS.
SOLUTION
As We were approached by
Optimum and asked to look at their
whole marketing strategy, online
and offline.
We put together a proposal based
websites (team site, product site
on the style of the brand. We
and microsite) supporting the
introduced a new tone of voice and
new “totally committed” strap
strapline and rolled this out over a
line and style of the brand.
number of projects.
We designed and developed 3 new
The sites showed their ‘total
commitment’ to their customers,
to sport, to their sponsored
rugby players and their products
and featured blogs, diaries,
videos and tips from many Super
League players.
15

16. VIZWEAR WAS ESTABLISHED IN
2001 AND IS A MAJOR SUPPLIER
FOR PERSONAL PROTECTIVE
EQUIPMENT AND WORKWEAR.
VIZWEAR OPERATES OUT OF A
60,000 SQ/FT DISTRIBUTION
CENTRE IN WIGAN.
SOLUTION
As a full service digital agency we were asked to
develop a transactional website that allowed the whole
range of VizWear products to be available to
consumers in a variety of pack sizes.
Through our insight and understanding of consumer
behaviour it was import that the product categorisation
is in a logical navigational structure that suites the
target audience and enables fast product finding.
The E-commerce solution also includes an in-depth
sales report function allowing for transactional and
customer information to be monitored in realtime.
16

17. JADE COMMUNICATIONS IS CURRENTLY THE
UK LEADER IN WIRED, WIRELESS AND MOBILE
TECHNOLOGY. OPERATING ACROSS A WIDE
RANGE OF INDUSTRIES INCLUDING RETAIL,
GOVERNMENT, FINANCE AND EDUCATION,
JADE PROVIDES A RANGE OF SOLUTIONS FOR
THE MOBILE WORKFORCE.
SOLUTION
Jade asked us to take the 5 core
parts of the business and, through
branding, marketing and producing
promotional literature segment them
into 5 specialist areas that they could
promote throughout the business
and the UK. develop corporate and sales literature
highlighting each area in its own
The first phase of the project was to unique, specialist way.
develop a brand strategy
accompanied with the development The final phase of the project began
of 6 key logo brands. The second with the re-designing and re-building
phase of the project enabled us to of the main corporate website which
allowed us to promote the 5 core
areas of the business online. We also
re-designed the Jade offices – interior
and exterior! We helped produce
exhibition stands and units so every
part of Jade matched the new
branding and marketing strategy.
17

18. FOUNDATION WIGAN IS AN INITIATIVE INTRODUCED BY
THE REGENERATION DEPARTMENT WITHIN WIGAN
BOROUGH COUNCIL. IT WAS SET UP TO DEVELOP 5
PIECES OF LAND AROUND WIGAN, WHICH ARE ALL PART
OF THE EUROPEAN ECONOMIC DEVELOPMENT ZONE.
SOLUTION
We won a competitive pitch to brand, market and
create a complete online and offline strategy for
these 5 EDZ sites; Wigan Pier Quarter, Westwood
Park, Pemberton Colliery, Makerfield Way and
Wigan Enterprise Park.
We created a brand and painted a vision, which
allowed the Foundation to sell the sites to
developers. We worked on exhibition design and
press adverts to roll out the brand and promote the
attractive proposition
To date 4 out of the 5 sites have been successfully
filled and we have rolled out a variety of online and
offline solutions such as email marketing and full
creative delivery
18

19. PEEL AIRPORTS LIMITED (PAL) IS THE MAIN NORTHERN
OPERATOR IN AIRPORT FACILITIES AND RETAIL AND WORKS WITH
MANY MAJOR AIRLINES AND TRAVEL AGENTS IN THE TRAVEL
SECTOR. PAL, INCLUDING LIVERPOOL’S JOHN LENNON AIRPORT,
ROBIN HOOD AIRPORT DONCASTER SHEFFIELD AND DURHAM
TEES VALLEY AIRPORT HAS COMMISSIONED PARKER SANDFORD
DIGITAL TO UNDERTAKE A RANGE OF NEW PROJECTS.
SOLUTION
Liverpool John Lennon Airport
services millions of air passengers
annually and has recently invested in
its infrastructure, improving the
customer experience, security and
retail offerings at its Speke site. New
Katie Elliott, head of marketing for
car parking, with advanced booking,
PAL said, “The Parker Sandford team
fast track services to avoid queuing
demonstrated its understanding and
and a 3 star Hampton by Hilton hotel
presented an exciting and relevant
directly accessed from the main
strategy for all of our marketing
terminal building.
objectives. We have ambitious plans
to immerse ourselves in leading edge
digital marketing and quality
customer information, which will
allow us to market to our customers.
I look forward to working with
a highly enthusiastic and
talented team.”
19

20. PARKER SANDFORD WERE APPROACHED BY TIME RECRUITMENT TO
REBRAND THE BUSINESS UNDER ONE IDENTITY AND TO PRODUCE
SUPPORTING BRANDED CORPORATE LITERATURE. TIME RECRUITMENT
WANTED TO RAISE THEIR BUSINESS TO BUSINESS PROFILE AND
REQUIRED THE NEW BRAND IDENTITY TO REPRESENT THE MULTIPLE
SPECIALIST RECRUITMENT DIVISIONS WITHIN THEIR ORGANISATION.
SOLUTION
The brand needed to be versatile, memorable and
instantly recognisable whilst representing their
reputation for quality and service. The Parker
Sandford team spent time consulting with each
department within Time Recruitment in order to gain
a full understanding of each specialist division. A 60
page strategic brand guide was produced by Parker
Sandford to demonstrate the brands versatility to
represent each division.
Following the brand creation, Parker Sandford went
on to design and develop full supporting marketing
material which included a Company brochure and
sector specific mailers. The next phase of the
relationship will see the new brand identity
implemented online with a new designed and fully
interactive website.
20

21. THE V FESTIVAL IS AN ANNUAL MUSIC FESTIVAL HELD IN AUGUST ORGANISED BY
METROPOLIS MUSIC AND SJM CONCERTS, THE EVENT IS HELD AT TWO PARKS
SIMULTANEOUSLY WHICH SHARE THE SAME BILL; ARTISTS PERFORM AT ONE LOCATION ON
SATURDAY AND THEN SWAP ON SUNDAY. THE SITES ARE LOCATED AT HYLANDS PARK IN
CHELMSFORD, ESSEX AND WESTON PARK IN SOUTH STAFFORDSHIRE.
SOLUTION
Our team of researchers began by
building a profile of the audience in
order to understand the type of
individuals and age demographic that
were attracted to this type of an event
so that visual creative and tone of
voice would be suited. these types of festival goers. The
strategy included point of sale, event
The research gathered allowed us to competitions and online advertising
develop both an online and offline creative that promoted the actual event
strategy that would engage with and the line-up of artists.
For the digital element of the strategy
we designed and developed an
interactive microsite that again
promoted the event and the line-up of
artist but also pushed a number of
relevant products that were being
supplied by an associated retailer.
21

22. OUR OTHER SERVICES
DESIGN DIGITAL STRATEGY
• BRAND CREATION • WEBSITE DEVELOPMENT • PROJECT MANAGEMENT
• BRAND DEVELOPMENT • E-COMMERCE • STRATEGY PLANNING & ROLLOUT
• ADVERTISING (ON/OFFLINE) • CONTENT MANAGEMENT SYSTEMS • RESEARCH & DEVELOPMENT
• EXHIBITION DESIGN & • BESPOKE SYSTEMS • ANALYSIS OF THE MARKET
PROJECT MANAGEMENT • HOSTING & DOMAIN MANAGEMENT & COMPETITORS
• CORPORATE LITERATURE • EMAIL BUILDING • STRATEGIC TARGETS & METRICS
(BROCHURES, LITERATURE, • MOBILE WEBSITE DEVELOPMENT • UNDERSTANDING YOUR
STATIONERY ETC) • SEARCH ENGINE OPTIMISATION BUSINESS MODEL
• POINT OF SALE & PAY PER CLICK • CUSTOMER ENGAGEMENT
• EMAIL CREATIVE • SOCIAL MEDIA • ANALYTICS & MONITORING
• OUTDOOR • FACEBOOK SPECIFIC
• WEBSITE DESIGN • TWITTER SPECIFIC
• CORPORATE INTERIORS • LINKEDIN SPECIFIC
• INSTORE • ONLINE ADVERTISING
• SELF PROMOTION (AIMED AT (DISPLAY/VIDEO)
RECORD LABELS ETC) • MULTIMEDIA (FLASH ANIMATION,
FLASH WEBSITES, CD-ROMS, VIDEO)
Wigan Office: Top Floor, Pier House, Wallgate, Wigan WN3 4AL
Manchester Office: 28 The Greenhouse, MediaCityUK, Salford, Manchester M50 2EQ
t 01942 247884 f 01942 493690 e info@parkersandford.com w www.parkersandford.com